Today on CauseTalk Radio, Megan and I talk to Keith Nowak, Director of Marketing Communications at Travelocity, about the results of its recent Travel for Good Survey and plans to expand its Travel for Good program to help people achieve their dreams of philanthropic travel!

Megan, Keith and I discuss...

My newest infographic highlights the six top cause marketing fundraisers. They include checkout programs, percentage of sales fundraisers, buy-one give one, action-triggered donations and cause products.

Which ones are your nonprofit or business currently using?

Today on CauseTalk Radio, Megan and I talk to Scott Welch, Global Corporate Relations Manager, at Columbia Sportswear Company about their national cause marketing program with the National Park Foundation called Find Your Park. 

The program encouraged people to discover and share their special park. Participants also earned the chance to win a special week-long trip to the incredible Mesa Verde National Park in southwestern Colorado.

Megan, Scott and I discuss...

Today on CauseTalk Radio, Megan and I talk to Randy Paynter, Founder and CEO of Care2, a social network of 32 million citizen-activists who are using and supporting petitions to make the world a better place. 

Megan, Randy and I discuss....

Today on CauseTalk Radio, Megan and I talk to Genevieve Martin, Executive Director of the Dave's Killer Bread Foundation, about the brand's success with "Second Chance Employment" for people with criminal backgrounds. The goal of the newly created foundation is to offer inspiration and advice to businesses who want to join Dave's as second chance employers.

Megan, Genevieve and I discuss....

Readers have been asking for a cause marketing cheat sheet for a while. And thanks to the support of the t-shirt fundraising site Booster it finally got done!

Bookmark it, save it, print it out and share it with your colleagues or anyone who is interested in what cause marketing is and what it's all about. Also, be sure to check out the resources I included below the infographic.

Today on CauseTalk Radio, Megan and I talk to Stuart McAllister, Vice President of Sales & Marketing for the Food Service Segment of Dole Packaged Foods, about Dole's partnership with celebrity chef Roy Choi on starting a healthy eating movement in Los Angeles.

Megan, Stuart and I discuss...

Today on CauseTalk Radio, Megan and I talk to Jamie Richardson, Vice President at White Castle, about the quick-serve chain's register fundraiser for Autism Speaks that raised $909,000 - a 48 percent increase over the previous year.

Megan, Jamie and I discuss...

Today on CauseTalk Radio, Megan I talk to Mark Epstein, Co-founder & CEO of The People's Operator (TPO).

The People's Operator is a socially conscious mobile provider based in the U.K. has launched its service stateside with the help of Wikipedia founder Jimmy Wales. The company donates 10% of its subscribers' monthly bills to a cause of their choice. In addition, the company donates 25% of its profits to charity as well.

Megan, Mark and I discuss...

Today on CauseTalk Radio, Megan and I talk to William MacAskill, associate professor at Oxford University and author of a great new book: Doing Good Better. 

Will is one of the cofounders and leading voices of effective altruism, which he calls "Generosity for Nerds."

Effective altruism is all about maximizing your positive impact on the world (through volunteering, charitable donations, etc.), and it's been getting a lot of traction lately.

On today's show, Megan, Will and I discuss...

Today on CauseTalk Radio, Megan and I talk to Rob Goldstein, Vice President of Marketing, Communications and Development, ALS Therapy Development Institute in Cambridge, MA, about the 2015 Ice Bucket Challenge.

ALS TDI is one of 18 ALS-related organizations in the Collaboration for the Cure that are working to coordinate a successful Ice Bucket Challenge this month.

Megan, Rob and I discuss...

Today on CauseTalk Radio, Megan and I talk to Marco Crespo, Business Director at the Ayrton Senna Institute in São Paulo, Brazil, about the rise and development of cause marketing in the world's 5th largest country.

Ayrton Senna Institute is an education-focused nonprofit organization created by the sister of three-time Formula One world champion, Ayrton Senna.

Megan, Marco and I discuss....

The Ice Bucket Challenge returns on Friday, July 31st. Here’s a look back at the origins of last year’s challenge and the potential for another viral home run this summer.

So when exactly did the Cold Water Challenge become the Ice Bucket Challenge? It didn’t. While the former was getting most of the attention - both good and bad - in May 2014, do-gooders had been pouring water and ice on their heads for charity for at least a year....

Today on CauseTalk Radio, Megan and I talk to Matt Hodges, Vice President of Public & Investor Relations at GameStop. If you or your kids play video games you've probably been to a GameStop. And with over 6,600 worldwide locations it's easy to find a store.

Gamers are passionate about their games, but they don't play around when it comes to good causes. Megan, Matt and I talk about a recent GameStop point-of-sale fundraiser for Make-A-Wish that raised $1.2 million - quadrupling the $310K that was raised the previous year. 

Today on CauseTalk Radio, Megan and I talk to Mollye Rhea, President of For Momentum, an Atlanta-based cause agency, about their 2015 Corporate Partner Survey.

For Momentum surveyed individuals who manage nonprofit partnerships to learn about local and national giving strategies, partnership selections and expectations, target audience and common mistakes.

Megan, Mollye and I discuss...

Today on CauseTalk Radio, Megan and I talk to Brandy Rettus, Corporate Giving Administrator for Men's Wearhouse, about their National Suit Drive, which benefits at-risk men transitioning into the workforce.

Today on the show, Megan, Brandy and I discuss...

Today on CauseTalk Radio, Megan and I talk to Liz Deering, Founder of 121Giving, a marketplace and crowdfunding platform driven by the real needs of nonprofits and powered by people and brands that care.

121Giving wants to serve nonprofits like DonorsChoose helps classrooms get the things they need.

You may hate being asked to donate at the register, but most people don't. That's the finding of a 24-page report released by Good Scout, a social good consultancy that's headed by two cause superstars, Phil McCarty and Maureen Carlson. 

The big news is that 55 percent of respondents like being asked to give at the register. Consumers also felt positively about the charity and the retailer after donating. Gasp!