Back in January I asked what you wanted to learn more about in 2018. The #1 response was: How to measure the impact of a partnership on your nonprofit and for your corporate partner. I was really surprised that this topped the list! Still, I heard you and have a free upcoming webinar for you on this very topic...Read More
Today on CauseTalk Radio, Megan and I talk to Marty Posch, President, Finish Line Youth Foundation, which is the nonprofit arm of athletic apparel and shoe retailer Finish Line about their work with Special Olympics. This includes a very successful checkout charity program that raised $825,000 over the holidays.
On the show, Megan, Marty and I discuss...Read More
One of the best things I read this past week was how the California Symphony adopted a "long-haul" audience development model to increase attendance, attract younger supporters and land more donors. And it worked spectacularly! I thought, "Heck, what nonprofit doesn't want that!"
I really suggest you read the article in full. But here are a few highlights and the implications for corporate partnerships....Read More
Today on CauseTalk Radio, Megan and I talk to Dashel Schueler, Associate Director of Development & External Relations, at Seattle public radio station KEXP, about International Clash Day. The day celebrates the music of the English punk rock band The Clash and others as enablers of social consciousness.
On the show, Megan, Dashel and I discuss...Read More
I talk so much about content marketing that people often ask if it's the only thing they need to do to be successful at cause marketing.
My answer is a firm NO. And I suggest they revisit point #3 in this article on the three legs of cause marketing: research, content marketing and sales. While content marketing will fill the top of the funnel with potential prospects and guide some prospects through the consideration stage, you still need sales people....Read More
Today on CauseTalk Radio, Megan and I talk to Chris Mann, National Vice President of Corporate Partnerships for City Year, about their corporate partnership program and how its grown during Chris' tenure.
On the show, Megan, Chris and I discuss...Read More