Friends Listen to Friends: How to Engage Millennials, Gen Z on Instagram [SPONSORED]

Friends Listen to Friends: How to Engage Millennials, Gen Z on Instagram [SPONSORED]

How can a brand get one step closer to unlocking the coveted recommendation from a friend? The answer is simple. Don’t look for quantity of followers but quality. Avoid influencers that measure their success (and structure their pricing) based on vanity metrics like impressions. Most importantly, seek opportunities to capture the influencing potential of the average person.

That is the idea behind PurPics...

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Ep247: Emoji Reaction Project Turns Your Facebook 😡 Into Activism

Ep247: Emoji Reaction Project Turns Your Facebook 😡 Into Activism

Today on CauseTalk Radio, Megan and I talk to Dana Stalker and Rachel Frederick, associate creative directors at Droga5, an advertising agency that has developed the Emoji Reaction Project. It's a clever Chrome extension that transforms your negative Facebook emoji reactions into tangible ways to support good causes and fight injustice.

Every time you react with an angry or sad emoji on a post about a particular social or environmental issue, the browser extension prompts you with three options: "Donate," "Do," and "Dial."

On the show, Megan, Dana, Rachel and I discuss...

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Is Your Nonprofit Ready for Product Licensing?

Is Your Nonprofit Ready for Product Licensing?

Years ago when I was writing Cause Marketing for Dummies, Joanna MacDonald and I had to write a short section on product licensing. I remember being hesitant to write about it because unlike just about every other topic in the book, neither of us had any experience with product licensing agreements. I always thought of it as an area of opportunity for only the biggest and best known cause brands. Joanna and I advised caution.

My early opinion on product licensing persisted until I met Rachel Leber, the owner of Be Well Brands  (BeWellBrands.com) a cause marketing licensing agency. Rachel explained that a lot had changed so I recently sat down with her to discuss product licensing, how it works and which nonprofits are the best fit for licensing agreements....

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What I Learned From Writing 31-Days In a Row

What I Learned From Writing 31-Days In a Row

Wow. Last day. I have to admit that at the beginning of the month I didn't I would be able to write something every day. But I'm glad I did it. Here's what I learned.

I loved creating something everyday. It was such a good feeling to complete something every day and hitting the publish button. So often we get bogged down in projects that take days or even weeks to complete. It was fun and satisfying to finish something EVERY. DAY.

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