Newsletter: How to Partner with Sports Teams ⚾️ ; Domino’s Raises $9.8M for St. Jude 🍕; Greenpeace Saves the Arctic from Shell Oil ❄️

Newsletter: How to Partner with Sports Teams ⚾️ ; Domino’s Raises $9.8M for St. Jude 🍕; Greenpeace Saves the Arctic from Shell Oil ❄️

When Brittany Hill from Catalist called me last week she had had enough.

"Your past two newsletters have been all about the New England Patriots. 🏈 Blah, blah, blah," she said. "Instead of bragging, how about if you actually show your readers why and how to work with sports teams."

Of course, I was like....🤭😡😬. She had a point. So, sheepishly, I asked her what she had in mind.

"Catalist interviewed a thousand people to better understand the intersection of sports and social good," Brittany explained. "I can show nonprofits why sports teams need them."

"Like how the Patriots need Tom Brady?," I said.

"Exactly," said Brittany. 🤥 "But instead of giving your readers a reason to hate you, I’ll give them a full report, infographic and an hour-long webinar that will translate the findings into a real strategy that nonprofits can use with sports leagues, teams and even players...."

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How the Sports Industry Can Join Gillette, Nike as a ‘Woke’ Business [SPONSORED]

How the Sports Industry Can Join Gillette, Nike as a ‘Woke’ Business [SPONSORED]

Pro-athletes have always used their high profile to raise awareness for social injustices (e.g. Muhammad Ali, Bill Russell, Kareem Abdul-Jabbar, Jim Brown, Arthur Ashe and Billie Jean King). But we are truly witnessing a new day when a league or team’s bottom line will be directly impacted by their social purpose. 

Americans want more from our favorite coffee brand than to just a great cup of coffee. We want them to be environmentally, fiscally and socially-responsible. We want them to create actual change in our communities. We expect the same from our favorite sports teams. 

But what does that actually mean? Can standing up for a cause really jeopardize fan support for their favorite athlete or team?

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Newsletter: Watch All the Super Bowl Cause Ads 🏈; Become a ‘Poptivist’ 🍾; How to Pitch Yourself as a Podcast Guest 🎙

Newsletter: Watch All the Super Bowl Cause Ads 🏈; Become a ‘Poptivist’ 🍾; How to Pitch Yourself as a Podcast Guest 🎙

Well, it wasn't much of a game to watch, but at least my New England Patriots won! And we had some cause ads to count and watch. Here's my list of this year's Super Bowl cause ads​.

Now, when I shared this list on Twitter, there was some talk that the Washington Post ad should be included. I also had second doubts about including the CBS spot because it seemed less like an ad and more like a PSA for Girls, Inc.

That said, for those of you who submitted a guess of between 7 and 9, you won a Selfish Giving t-shirt! According to my records the winners are Katherine O'Hare, Susan Roschke and Erin Mooney Phipps. Congrats! Just reply with your size and address and I'll send you your tee. Wear it with pride!

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Newsletter: Super Bowl LIII Cause Marketing Challenge 🏈; Businesses are Paying Off Nonprofits to Change Regulations 👎; Social Networks People are Spending Time on in 2019 📣

Newsletter: Super Bowl LIII Cause Marketing Challenge 🏈; Businesses are Paying Off Nonprofits to Change Regulations 👎; Social Networks People are Spending Time on in 2019 📣

I'm in major prep mode for Super Bowl LIII on Sunday. I have my New England Patriots shirt, hat and socks. I've stocked the pantry with munchies - both healthy and not. I've checked all the connections to my TV and made sure to pay my cable bill. And I've prepared a whole slew of biting comments if we win (and a few good retorts if we don't).

I'll also have pen and paper nearby as I plan to keep track of all the cause ads in between plays. And I'm expecting a lot! I'm betting I'll see 8 cause advertisements during the Super Bowl.

What's your guess?

Hit reply and tell me how many cause-related ads you expect to see. If you guess correctly, you'll get a swanky Selfish Giving tee! After a Super Bowl ring, this will be one of the most coveted items from the big game!

Go Patriots! Go cause marketing!

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Newsletter: "Kondo-ing" Corporate Partnerships 👔; Big Changes at the Target Foundation 🤭; Gillette's #MeToo Ad Gets Mixed Reviews 📈

Newsletter: "Kondo-ing" Corporate Partnerships 👔; Big Changes at the Target Foundation 🤭; Gillette's #MeToo Ad Gets Mixed Reviews 📈

If you haven't heard of Marie Kondo you must be living in a (cluttered) cave. It seems like she's everywhere right now. Perhaps you've read her bestseller The Life-Changing Magic of Tidying Up. Maybe you're a fan of her new Netflix show Tidying Up. Or perhaps you were turned down for a lunch date last weekend because your friend was "Kondo-ing." You know you've made it big when people are using your name as a verb!

Marie Kondo is on a mission to declutter our homes. But the timing is also right to declutter our corporate partnership programs. Let's get rid of the things that are stressing us out and not supporting our success! A few places to start...

1. Streamline your marketing. If something isn't generating business leads, get rid of it. Focus on things that work and trying things that could work…

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Newsletter: Conference Tips for Introverts 😬; Which Companies are Helping Federal Workers? 🥪; Wall Supporter Builds 3.5 Million Name Email List 😳

Newsletter: Conference Tips for Introverts 😬; Which Companies are Helping Federal Workers? 🥪; Wall Supporter Builds 3.5 Million Name Email List 😳

Since the beginning of the year, several of you have emailed me asking about conferences to attend in 2019. Thankfully, Rich Maiore and the team at Rocket Social Impact put together a nice list just for you. Thanks, Rich!

But can I be honest? I don't really like going to conferences - unless I'm being paid to speak at them. They're expensive. They're crowded. You have to travel to them. You have to talk to people.🙄The networking is hit or miss. And the information you glean from speakers isn't exactly new or unique. I like to say that conference are for people who don't read.

The good news is that you can still "attend" a conference and benefit from the networking and learning. Here's how….

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