3 Blunt Partnership Questions Every Business Should Ask a Nonprofit [Sponsored Infographic]

3 Blunt Partnership Questions Every Business Should Ask a Nonprofit [Sponsored Infographic]

ost businesses know what cause marketing is. Moreover, they see cause marketing as a legitimate part of the marketing mix. It's no longer "What is cause marketing?" but rather "What is our cause marketing strategy?"

Still, businesses are hesitant to ask nonprofits direct questions about the value of a partnership to their business. They handle nonprofits with kid gloves, which is kind, generous and appropriate! But that shouldn't stop businesses from getting to the bottom of the bottom-line benefits of a nonprofit partnership.

Here are three questions every business should ask a nonprofit.

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Ep222: Cone Asks Consumers: "What Do You Want Companies To Stand Up For?"

Ep222: Cone Asks Consumers: "What Do You Want Companies To Stand Up For?"

Today on CauseTalk Radio, Megan and I talk to Alison DaSilva, Executive Vice President, Cone Communications, about their latest study, the Cone Communications 2017 CSR Study.  This year’s research shows that consumers care about CSR more than ever, with 89% of Americans saying they would switch brands to one associated with a good cause.

In addition, the tumultuous past year has only convinced consumers more that businesses need to be a force for change in society. The question is no longer What do you stand for? but What do you stand up for?

On the show, Megan, Alison and I discuss...

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7 Key Takeaways for Cause Marketers from America's Checkout Champions Report [SPONSORED]

7 Key Takeaways for Cause Marketers from America's Checkout Champions Report [SPONSORED]

If you haven't checked out the 2017 America's Charity Checkout Champions report, it's a must-read for anyone in the cause marketing space.

Congratulations to the Engage for Good team for putting together such an outstanding resource!

Pouring over the report, I came away with seven key takeaways for cause marketers. These should help you navigate and understand the report - and apply its lessons!

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