You Need to Love Your Audience

You Need to Love Your Audience

While the quote above from Joe Pulizzi references businesses, the lesson of loving your audience certainly applies to nonprofits as well.

Everything should begin and end with your audience.

Once a month I teach a webinar on selling event sponsorships and one of my main messages to the nonprofit attendees is they need to shed their self-centeredness and embrace their audience.

For sponsorship, this happens in two ways.

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How the Content Marketing Sales Funnel Works for Corporate Partnerships

How the Content Marketing Sales Funnel Works for Corporate Partnerships

The above graph and the below video from Rand Fishkin of Moz are must see and watch as they clearly explain the content marketing sales funnel, how it works and why it only works when you have content at all three phases: Know, Like, Trust.

Now, Rand's not talking specifically how the funnel works for landing corporate partnerships so let me interject a few comments to coincide with his remarks...

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Is Your Nonprofit Ready for the Voice Revolution?

Is Your Nonprofit Ready for the Voice Revolution?

My son finally convinced me to buy a smart speaker for the house. We started small - literally - with the Google Home Mini.

Now, when I want to hear breaking news or listen to Christmas music or find out the year the War of 1812 began I just say "Hey, Google..." Oh, joy.

Whether you are using a smart speaker at home or talking into your phone, voices searches are a real thing that organizations should be thinking about. 

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Ep244: Carol Cone, Chris Noble Talk About Power of Purpose (Collaborative)

Ep244: Carol Cone, Chris Noble Talk About Power of Purpose (Collaborative)

Today on CauseTalk Radio, Megan and I talk to Carol Cone, CEO of Carol Cone on Purpose and The Purpose Collaborative and Chris Noble, CEO of Matchfire (and Purpose Collaborative member!) on who give us an update on the Collaborative and share news on an exciting new cause platform from electronics giant LG

On the show, Megan, Carol, Chris and I discuss...

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I'm Longing for Nostalgia in Nonprofit Marketing

I'm Longing for Nostalgia in Nonprofit Marketing

It must be my age because I'm a sucker for things that bring up memories of the old days - and all the happy feelings of comfort and joy and safety that come with them. I call them "The good ole days" but what I'm really talking about is Nostalgia

I get nostalgic get whenever I watch The Waltons or White Christmas or think of The Jerry Lewis Labor Day Telethon or remember playing Space Invaders. It's an ache for a simpler time when life seemed easier, richer and happier.

I vividly remember coming home from a day of canning for the Muscular Dystrophy Association on Telethon weekend. It must have been 1975 or '76. I came through the front door and my mother and godfather were watching Lewis on our old Zenith television (which needed to be serviced by a repairman named Lloyd at least once a month). They were laughing about something on the show and asking me about how much I had raised.

Happier times. Simpler times. Warmer times (and not from climate change).

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