Is Your Nonprofit Ready for the Voice Revolution?

Is Your Nonprofit Ready for the Voice Revolution?

My son finally convinced me to buy a smart speaker for the house. We started small - literally - with the Google Home Mini.

Now, when I want to hear breaking news or listen to Christmas music or find out the year the War of 1812 began I just say "Hey, Google..." Oh, joy.

Whether you are using a smart speaker at home or talking into your phone, voices searches are a real thing that organizations should be thinking about. 

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Ep244: Carol Cone, Chris Noble Talk About Power of Purpose (Collaborative)

Ep244: Carol Cone, Chris Noble Talk About Power of Purpose (Collaborative)

Today on CauseTalk Radio, Megan and I talk to Carol Cone, CEO of Carol Cone on Purpose and The Purpose Collaborative and Chris Noble, CEO of Matchfire (and Purpose Collaborative member!) on who give us an update on the Collaborative and share news on an exciting new cause platform from electronics giant LG

On the show, Megan, Carol, Chris and I discuss...

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I'm Longing for Nostalgia in Nonprofit Marketing

I'm Longing for Nostalgia in Nonprofit Marketing

It must be my age because I'm a sucker for things that bring up memories of the old days - and all the happy feelings of comfort and joy and safety that come with them. I call them "The good ole days" but what I'm really talking about is Nostalgia

I get nostalgic get whenever I watch The Waltons or White Christmas or think of The Jerry Lewis Labor Day Telethon or remember playing Space Invaders. It's an ache for a simpler time when life seemed easier, richer and happier.

I vividly remember coming home from a day of canning for the Muscular Dystrophy Association on Telethon weekend. It must have been 1975 or '76. I came through the front door and my mother and godfather were watching Lewis on our old Zenith television (which needed to be serviced by a repairman named Lloyd at least once a month). They were laughing about something on the show and asking me about how much I had raised.

Happier times. Simpler times. Warmer times (and not from climate change).

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The New Principles of Nonprofit Branding and Marketing

The New Principles of Nonprofit Branding and Marketing

Two of the biggest challenges facing nonprofit organizations are relevance and visibility. To prosper on the new philanthropic landscape, nonprofits must change how they engage the world with branding and communications.

Historically, nonprofits have largely practiced self-centered marketing - focusing on transmitting their story, showcasing their achievements and asking for support of their cause. Today, they are competing in a true consumer marketplace where they need to work differently in order to resonate with people.

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A Cause Marketer's Guide to Giving Over the Holidays

A Cause Marketer's Guide to Giving Over the Holidays

There's an interesting body of research that shows that people will go to great lengths to escape giving a donation over the holidays. Ah, the spirit of the unreformed Scrooge is very much alive!

Even for folks in the nonprofit field such as us, the unending request for money can sour generosity as obligation takes hold. Personally, I've been blown away by the of number charitable appeals I've been getting in the mail since Thanksgiving. It's overwhelming, and frustrating because there is no way I can support all of them.

To ensure the spirit of generosity doesn't harden into resentment, I'm doubling down on giving this holiday season. And I'm using cause marketing as my guide!

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