ost businesses know what cause marketing is. Moreover, they see cause marketing as a legitimate part of the marketing mix. It's no longer "What is cause marketing?" but rather "What is our cause marketing strategy?"
Still, businesses are hesitant to ask nonprofits direct questions about the value of a partnership to their business. They handle nonprofits with kid gloves, which is kind, generous and appropriate! But that shouldn't stop businesses from getting to the bottom of the bottom-line benefits of a nonprofit partnership.
Here are three questions every business should ask a nonprofit.Read More