Newsletter: Trashed for a Cause 🚮; Lexus Strikes Out Hunger ⚾️; Socks are the New Fundraising Premium 🧦

Newsletter: Trashed for a Cause 🚮;  Lexus Strikes Out Hunger ⚾️;  Socks are the New Fundraising Premium 🧦

I love holidays because cause marketing campaigns tend to be clustered around them. Last week's holiday, Independence Day, was no exception. My favorite campaign last week? A hashtag campaign from Keep American Beautiful (KAB) and Fishbrain. The latter bills itself as the most popular mobile app for people who love fishing. They have four million users! There truly is an app for everything, right?

Working together, KAB and Fishbrain launched the largest-ever one-day crowdsourced audit of litter in the U.S. App users were encouraged to remove litter while fishing and upload the images with the hashtag #trashoftheday.

I loved this campaign for two reasons…

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Newsletter: Top 50 Most Patriotic Brands 🇺🇸; Nonprofit Covers 155-Year Old Battlefield Like CNN 🎤; 100 Years of an Immigrant's Anthem 💯

Newsletter: Top 50 Most Patriotic Brands 🇺🇸; Nonprofit Covers 155-Year Old Battlefield Like CNN 🎤; 100 Years of an Immigrant's Anthem 💯

Happy Fourth of July! Because of the holiday I'm publishing an abbreviated newsletter this week.

I'll be back next week with a full newsletter. But as I'm in London the following week, you may see another abbreviated newsletter on Wednesday, July 18th. Try to be patient with me. 🙂

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Newsletter: Do Cause Marketers Go to Jail? 🤨; Coke's 'Peace Tea' Rewards Random Acts of Kindness✌️; Where the Hell is Geoffrey the Giraffe??🦒

Newsletter: Do Cause Marketers Go to Jail? 🤨; Coke's 'Peace Tea' Rewards Random Acts of Kindness✌️; Where the Hell is Geoffrey the Giraffe??🦒

Two weeks ago I wrote about using Facebook to promote your corporate partnerships. I mentioned that in some states it may be illegal to promote your partnerships because of commercial co-venture laws.

That's not quite true, according to my supah-smaht friend and cause marketing lawyer, Karen Wu….

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Newsletter: 'Cup of Joe' Brewing for London ☕️; Harry's 'Shave with Pride' Supports LGBTQ+ Causes 🏳️‍🌈; The Most Disastrous Nonprofit Event in History

Newsletter: 'Cup of Joe' Brewing for London ☕️;  Harry's 'Shave with Pride' Supports LGBTQ+ Causes 🏳️‍🌈; The Most Disastrous Nonprofit Event in History

I don't leave Boston often, but when I do it's for two reasons. The first is to visit YOU to help with your your cause marketing campaigns. The second is to to go London! Did you know that I'm a yuuuge Anglophile?

That's why I'm heading to London next month and I want to meet you for a Cup of Joe! If you're interested in learning more, just hit reply. The first week of July I'll send you an email with a time and location. I'm staying near Westminster Abbey (I know, so touristy!) so it will be near or at my hotel…

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Newsletter: How to Promote Your Partnerships with Facebook 🤘; United Way, Lyft Expand Free Ride Program 🚘; How Anthony Bourdain Gave Back to Causes 😢

Newsletter: How to Promote Your Partnerships with Facebook 🤘; United Way, Lyft Expand Free Ride Program 🚘; How Anthony Bourdain Gave Back to Causes 😢

Here's a fact for you. Corporate partners expect you to promote their partnership with your nonprofit. And they want that promotion done digitally. Your snail mail print newsletter isn't going to cut it.

To accomplish this for partners, nonprofits have two challenges…

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