Newsletter: How to Promote Your Partnerships with Facebook 🤘; United Way, Lyft Expand Free Ride Program 🚘; How Anthony Bourdain Gave Back to Causes 😢

Newsletter: How to Promote Your Partnerships with Facebook 🤘; United Way, Lyft Expand Free Ride Program 🚘; How Anthony Bourdain Gave Back to Causes 😢

Here's a fact for you. Corporate partners expect you to promote their partnership with your nonprofit. And they want that promotion done digitally. Your snail mail print newsletter isn't going to cut it.

To accomplish this for partners, nonprofits have two challenges…

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Newsletter: Are Networking Events Worth it? 🤙; CauseTalk Radio Goes on Hiatus 🏝; The Most Charitable, Most Hated Industry in America is... 🤯

Newsletter: Are Networking Events Worth it? 🤙; CauseTalk Radio Goes on Hiatus 🏝; The Most Charitable, Most Hated Industry in America is... 🤯

Years ago I used to work for a chamber that hosted networking events. Members came to these events to meet new people. But that's not what happened.

People either talked to people they already knew OR to new people that were similar to them in occupation and/or status. Sales people would talk to sales people and CEO's would talk to other c-level executives. Watching this happen month after month, I concluded that networking events are a better place to catch up with friends than make new ones.

So what's a better way to meet new corporate partners?

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Newsletter: 3 Lessons from Red Nose Day 🤡; Vodka Maker Milks Cause Marketing 🏳️‍🌈; 31 Days of Giving is Here! 🗓

Newsletter: 3 Lessons from Red Nose Day 🤡; Vodka Maker Milks Cause Marketing 🏳️‍🌈; 31 Days of Giving is Here! 🗓

Since arriving in the U.S. in 2015, Red Nose Day has raised a whopping $145 million. Most of that money has come from red nose sales at Walgreens stores, which raised $20 million in 2017 alone. We interviewed Linn Jordan, Director of Retail Marketing for Walgreens, about its efforts on behalf of Red Nose Day back in 2016 and it's worth a listen.

A few key takeaways on Walgreen's successful fundraiser…

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Newsletter: Are Companies Just...Selfish? 🤭; Royal Wedding Marries Companies, Causes 👑; Best Social Media from America's Top 50 Hospitals 🏥

Newsletter: Are Companies Just...Selfish? 🤭; Royal Wedding Marries Companies, Causes 👑; Best Social Media from America's Top 50 Hospitals 🏥

The big news this week is that I'm at the Engage for Good Conference in Chicago Wednesday and Thursday. For cause marketing geeks like me #EFG2018 is like dying and going to heaven! It's that much fun!

Are you at the conference too? Or are you in Chicago (even for the day!)? I would love to meet you. I look like this guy --->>> That's me throwing down some wisdom at last year's conference. Super serious, right? 🙄You can meet me one of two ways…

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