This past week, I got a great question from a reader asking when and how to clean your email list. You know I'm a big believer in email and newsletters - and with good reason. Campaign Monitor just came out with a report that showed "across the board, donors prefer email. Nearly 42% said they prefer to hear from a nonprofit via email from the organization, and 20.5% said an email from the organization would inspire them to give again."
Email works, people. Now on to the question!
Q. I look forward to receiving your email each week! Any recommendation for email list cleaning services and when to remove the disengaged constituents that don't open the emails?Read More