Newsletter: Are Companies Just...Selfish? 🤭; Royal Wedding Marries Companies, Causes 👑; Best Social Media from America's Top 50 Hospitals 🏥

Newsletter: Are Companies Just...Selfish? 🤭; Royal Wedding Marries Companies, Causes 👑; Best Social Media from America's Top 50 Hospitals 🏥

The big news this week is that I'm at the Engage for Good Conference in Chicago Wednesday and Thursday. For cause marketing geeks like me #EFG2018 is like dying and going to heaven! It's that much fun!

Are you at the conference too? Or are you in Chicago (even for the day!)? I would love to meet you. I look like this guy --->>> That's me throwing down some wisdom at last year's conference. Super serious, right? 🙄You can meet me one of two ways…

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Ep266: Does Doing Good with CSR Really Give Companies, Employees License to be Bad?

Ep266: Does Doing Good with CSR Really Give Companies, Employees License to be Bad?

Today on CauseTalk Radio, Megan and I talk to Chris Jarvis, Partner, Realized Worth and Executive Director, RW Institute, about a recent episode of the Freakonomics podcast entitled Does Doing Good Give You License to be Bad. The show makes some pretty serious claims about CSR programs that we examine and debunk!

On the show, Megan, Chris and I discuss…

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Newsletter: Thinkers vs Feelers vs Deferrers 🧐; IKEA Encourages School Kids to Bully Plant 🌱; Why Does This Bee Have a QR Code Glued to It? 🐝

Newsletter: Thinkers vs Feelers vs Deferrers 🧐; IKEA Encourages School Kids to Bully Plant 🌱; Why Does This Bee Have a QR Code Glued to It? 🐝

The next time you're on a call with a partnership prospect I want you decide what kind of decision maker they are. I’ve decided that decision makers can be lumped into one of these three groups: Thinkers, Feelers and Deferrers. Most people are a combination of all three, but one style usually dominates. And that's where you want to double down on

🤓Thinkers: Thinkers are my favorites because they are most like me! They want to hear the rationale, the logic behind an opportunity and why it makes sense for their business. They like facts, figures, research, statistics, data and any other analytical information to drive their decision….

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Newsletter: Cause Marketing for 'Boring' Industries 😴; Wendy's Loses Pigtails for a Cause 🧒; Why is Tom's Shoes Struggling? 👟

Newsletter: Cause Marketing for 'Boring' Industries 😴; Wendy's Loses Pigtails for a Cause 🧒; Why is Tom's Shoes Struggling? 👟

Are you attending the Engage for Good Conference in Chicago later this month? I hope you are because when it comes to cause marketing it's the biggest conference of the year! And the day before the official conference begins - Tuesday, May 22nd at 3:30pm - I'm hosting a Social Impact Mastermind to help people get to know one another and to share challenges and opportunities.

We already have over 60 people registered for the event so if you're attending the conference make plans to join me!

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