7 Key Takeaways for Cause Marketers from America's Checkout Champions Report [SPONSORED]

7 Key Takeaways for Cause Marketers from America's Checkout Champions Report [SPONSORED]

If you haven't checked out the 2017 America's Charity Checkout Champions report, it's a must-read for anyone in the cause marketing space.

Congratulations to the Engage for Good team for putting together such an outstanding resource!

Pouring over the report, I came away with seven key takeaways for cause marketers. These should help you navigate and understand the report - and apply its lessons!

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Ep219: How This Chain of Garden Centers Raises Six-Figures with Cause Marketing

Ep219: How This Chain of Garden Centers Raises Six-Figures with Cause Marketing

Today on CauseTalk Radio, Megan and I talk to A. J. Petitti, President of Petitti's Garden Centers, a 8-store chain based in Ohio, about their partnership and support for Cleveland Clinic's Children's Hospital.

The program has consistently raised over $100,000 thanks to an enthusiastic team at Petitti's stores and matching gift support from Scotts Miracle-Gro.

On the show, Megan, A. J. and I discuss...

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How to 10X Your Cause Marketing with Content Marketing: 3 Strategic Approaches

How to 10X Your Cause Marketing with Content Marketing: 3 Strategic Approaches

Last week I spoke at the annual Engage for Good Conference in Chicago on how nonprofits can dramatically increase their cause marketing success with content marketing. I built my presentation around this definition of what content marketing for cause marketing is:

Creating consistent, interesting and useful content that builds a loyal audience. Over time, you can monetize this audience in a number of ways, including through win-win partnerships with companies (aka cause marketing).

To help nonprofits of every size, expertise and budget, I outlined three strategic approaches for using content marketing for cause marketing...

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Ep218: This Snack Company is Helping Families Worldwide Put Meals First

Ep218: This Snack Company is Helping Families Worldwide Put Meals First

Today on CauseTalk Radio, Megan and I talk to Sarah Delea, President of the Mondelez International Foundation (MIF) on the impact and results from its school and community-based gardening programs on five continents.

MIF is the giving arm of Mondelez International, a world leader in biscuits, chocolate, gum, candy and powdered beverages, featuring global Power Brands such as Oreo and Trident gum. 

On the show, Megan and I discuss...

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