Ep197: Millennial Start-Up Love Your Melon is Putting a Cap on Pediatric Cancer

Ep197: Millennial Start-Up Love Your Melon is Putting a Cap on Pediatric Cancer

Today on CauseTalk Radio, Megan and I talk to Alex Meysman, national event director at Love Your Melon (LYM). The online retailer donates 50% of the profits from each sale made to find a cure for pediatric cancer and to support families impacted by cancer.

From LYM’s Cyber Monday sales alone, they donated over $400,000 to Pinky Swear Foundation and CureSearch. The sales for LYM were the highest the company has seen since its inception in 2013.

But the truly amazing thing about LYM is its success motivating millennials to purchase cause-related products. LYM merchandise often sells out at soon as it hits the website, an accomplishment that must leave many national brands green with envy!

On the show, Megan, Alex and I discuss...

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Ep195: Why Cause Marketing Forum is Rebranding to Engage for Good

Ep195: Why Cause Marketing Forum is Rebranding to Engage for Good

Today on CauseTalk Radio, Megan and I talk to David Hessekiel, the founder and president of Cause Marketing Forum Inc., which recently changed its name to Engage for Good! This wide-ranging conversation includes the rebranding of the organization, the evolution of cause marketing and what we can look forward to in 2017.

On the show, Megan, David and I discuss...

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Ep193: Virgin America's 'Operation Chihuahua' Airlifts Dogs to Forever Homes

Ep193: Virgin America's 'Operation Chihuahua' Airlifts Dogs to Forever Homes

Today on CauseTalk Radio, Megan and I talk to Abby Lunardini, Vice President of Brand Marketing and Communications at Virgin America, about #TinyDogsTinyFares. With every booking at VirginAmerica.com on Cyber Monday, the airline donated ten dollars to its animal shelter partners: The San Francisco Animal Care and Control, The American Society for the Prevention of Cruelty to Animals and Animal Haven.

Also this week, the airline hosted its seventh Operation Chihuahua airlift – flying Chihuahuas in style from San Francisco to New York so they can be adopted into loving homes – just in time for the holidays. 

On the show, Megan, Abby and I discuss...

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