Newsletter: Best Channels for Recruiting Corporate Partners; Golden Halo Winners πŸ˜‡; 'Plogging' Arrives in America πŸƒβ€β™€οΈπŸ—‘

Newsletter: Best Channels for Recruiting Corporate Partners; Golden Halo Winners πŸ˜‡; 'Plogging' Arrives in America πŸƒβ€β™€οΈπŸ—‘

Want more corporate partners?

For early-stage engagement that gets your organization on a company's radar screen, focus on:

1. Email. The first connection with a prospect is often through email. But plan for a weekly connection via a must-read newsletter.

2. Website. Companies find you online first. That's where they'll sign up for your newsletter. If you don't have a email newsletter signup pop-up on your website, you are missing a major opportunity to collect email addresses.

3. Search & Social. This is how they find your website in the first place. That's why you need a a regular stream of outstanding content on your website that you share on your social channels.

For late-stage engagement that converts them to partners, focus on...

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Ep253: A Painting Company That Gives Back by 'Painting It Forward'

Ep253: A Painting Company That Gives Back by 'Painting It Forward'

Today on CauseTalk Radio, Megan and I talk to Josh Abramson, Founder & Chief Solutionist at ALLBRiGHT 1-800-PAINTING, about Paint It Forward, a charity paint program that gives back to the local community.

Since completing the first Paint It Forward event in 2005, the effort has produced over $1 million worth of free painting services and materials delivered to deserving families and nonprofit organizations across the United States and Canada. 

On the show, Megan, Josh and I discuss...

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Newsletter: Raise More Money at Checkout; Valentine's Day Cause Marketing πŸ’; Best Place to Sell Girl Scout Cookies

Newsletter: Raise More Money at Checkout; Valentine's Day Cause Marketing πŸ’; Best Place to Sell Girl Scout Cookies

The Chronicle of Philanthropy recently ran an article on raising more money at the cash register. You can find it here, but you probably won't be able to read it unless you are a subscriber. Let me summarize the major points and give you a few additional resources.

1. Checkout charity fundraisers raise big money. According to Engage for Good's America's Checkout Champions Report, 73 programs in 2016 raised a whopping $441 million. Want to learn more? Check out this post: 7 Key Takeaways for Cause Marketers from America's Checkout Champions Report....

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Newsletter: Fact-Checking Water.org's Latest Ad 🏈; Super Bowl Cause Marketing; Meet America's Best Tipper

Newsletter: Fact-Checking Water.org's Latest Ad 🏈; Super Bowl Cause Marketing; Meet America's Best Tipper

I'm a member of Carol Cone's Purpose Collaborative, and during last month's community call I challenged my fellow members to pick the number of cause-related ads that would air during the Super Bowl. This was a serious wager! I offered to buy the winner a Starbuck's gift card.

The winner? Carol Cone herself. Yes, it's true, MOM IS ALWAYS RIGHT. In submitting her prediction she said: "I don’t think this will be the year of lots of ads…..my guess is 3." By my count, Carol was right. There were three cause-related ads from Stella Artois, Budweiser and Hyundai. You can watch all the ads here.

The talk about one of these ads didn't stop after the Super Bowl...

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Ep251: This Social Enterprise is Using Shea Butter to Grease Wheels of Progress for African Women

Ep251: This Social Enterprise is Using Shea Butter to Grease Wheels of Progress for African Women

Today on CauseTalk Radio, Megan and I talk to Rahama Wright, Founder & CEO, Shea Yeleen about her efforts to innovate the shea butter supply chain in West Africa. Her social enterprise Shea Yeleen markets and distributes high quality skincare products, while providing living wages to cooperative members in Northern Ghana. The line of shea butter products is being distributed through retailers such as Whole Foods, MGM Resorts and Amazon

On the show, Megan, Rahama and I discuss...

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