Newsletter: Thinkers vs Feelers vs Deferrers 🧐; IKEA Encourages School Kids to Bully Plant 🌱; Why Does This Bee Have a QR Code Glued to It? 🐝

Newsletter: Thinkers vs Feelers vs Deferrers 🧐; IKEA Encourages School Kids to Bully Plant 🌱; Why Does This Bee Have a QR Code Glued to It? 🐝

The next time you're on a call with a partnership prospect I want you decide what kind of decision maker they are. I’ve decided that decision makers can be lumped into one of these three groups: Thinkers, Feelers and Deferrers. Most people are a combination of all three, but one style usually dominates. And that's where you want to double down on

🤓Thinkers: Thinkers are my favorites because they are most like me! They want to hear the rationale, the logic behind an opportunity and why it makes sense for their business. They like facts, figures, research, statistics, data and any other analytical information to drive their decision….

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Newsletter: Cause Marketing for 'Boring' Industries 😴; Wendy's Loses Pigtails for a Cause 🧒; Why is Tom's Shoes Struggling? 👟

Newsletter: Cause Marketing for 'Boring' Industries 😴; Wendy's Loses Pigtails for a Cause 🧒; Why is Tom's Shoes Struggling? 👟

Are you attending the Engage for Good Conference in Chicago later this month? I hope you are because when it comes to cause marketing it's the biggest conference of the year! And the day before the official conference begins - Tuesday, May 22nd at 3:30pm - I'm hosting a Social Impact Mastermind to help people get to know one another and to share challenges and opportunities.

We already have over 60 people registered for the event so if you're attending the conference make plans to join me!

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Newsletter: Landing Your 1st Corporate Partner 🎯; Pretzels for a Cause 🥨; Your Nonprofit's Emails Suck 👎

Newsletter: Landing Your 1st Corporate Partner 🎯; Pretzels for a Cause 🥨; Your Nonprofit's Emails Suck 👎

New corporate partners aren't so much discovered as they are detected. This means they are already there - right under your feet like buried treasure! If you have individual donors to your nonprofit you have a new corporate partner somewhere in your ranks.

Folks, most people don't just inherit their wealth (bless you if you have). They have to work for it by either running a business or working for one. The key for you is to learn as much as you can about your donors so you can identify businesses that would make good partners…

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