Today on CauseTalk Radio, Megan and I talk to co-founders Matt Sharp and John Rougeux at Causely, a service that helps businesses use cause marketing to grow and build community. 

With Causely, the business benefits from a big increase in word-of-mouth (typically a 4-6x increase in social media impressions!). Businesses also earn a charitable reputation in the process. Customers benefit because it gives them an easy (and free) way to support great causes. And, of course, non-profits benefit as Causely has donated over $2 million since it launched.

On the show, Megan, Matt, John and I discuss...

The nonprofit sector is a strong and vibrant community full of people willing to help each other out. And now more than ever, it’s important to come together and work as allies and mentors.

The value of being mentored seems pretty obvious: new skills, confidence, friendship, etc. And in fact, the research shows that people who are mentored get more job promotions and earn more than people who aren’t....

Today on CauseTalk Radio, Megan and I talk to Patrick Adams, Managing Director, Secret Weapon Marketing, the creative minds behind the Helpful Bowl, a bigger, better Super Bowl that has SoCal Honda Dealers donating money to Boys & Girls Clubs of Southern California for every Big Game ad that has an advertising cliche.

On the show, Megan, Patrick and I discuss...

Many businesses have taken an extra step to setup charity foundations designed specifically to help not-for-profits. So, if you are already reaching out to businesses for support, why not go ahead and see if their corporate office provides philanthropy through grants...

Today on CauseTalk Radio, Megan and I talk to Jessica Li, Assistant Professor of Marketing at the University of Kansas, about a new article that explores how corporate social responsibility efforts are perceived by different cultures. These efforts may not be effective for all consumers or in all countries.

On the show, Megan, Jessica and I discuss...

Today on CauseTalk Radio, Megan and I talk to Allison Weinhagen, Director of Community Engagement at City Market, a 16,000 sq. ft. community-owned food cooperative in downtown Burlington, Vermont.

Anytime you check-out at City Market, you can choose to "round up" your total to the nearest dollar. Each month, the spare change collected during Rally for Change is split between three great non-profits that align with the co-op's mission. Since the program's inception, City Market has raised over $300,000 for charities.

On the show, Megan, Allison and I discuss....