Ep207: Aflac's Cause Marketing is Model for Companies That Seek Purpose with Profit

Ep207: Aflac's Cause Marketing is Model for Companies That Seek Purpose with Profit

Today on CauseTalk Radio, Megan and I talk to Buffy Swinehart, Senior Manager, Cause Marketing for Aflac, on the company's Duckprints campaign to fight childhood cancer.

One of the key features of the campaign included rallying people across America to create or share posts related to childhood cancer using the hashtag #Duckprints on social media. For each social media activity, Aflac pledged to contribute $2, up to $1.5 million.

All told, there were more than 900,000 social media engagements across Facebook, Twitter, Instagram and YouTube, making this the first time that the program, which began in 2013, has reached its goal of $1.5 million in contributions.

On the show, Megan, Buffy and I discuss...

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Nonprofits, For Heaven's Sake Listen to Robert Rose!

Nonprofits, For Heaven's Sake Listen to Robert Rose!

I've been saying for years that nonprofits should focus more on content marketing. Or for as long as I've been consuming every bit of advice from Robert Rose's Content Marketing Institute (which is led by another superstar - and long-suffering Cleveland Browns fan - Joe Pulizzi), the podcast This Old Marketing, and his book Experiences.

And while I always thought Robert would advocate content marketing for nonprofits, my hunch was finally confirmed after listening to him on Nonprofit Hub Radio.

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Ep206: 98% of Corporate Sustainability Programs Fail. 4 Proven Ways to Boost the Success Rate

Ep206: 98% of Corporate Sustainability Programs Fail. 4 Proven Ways to Boost the Success Rate

Today on CauseTalk Radio, Megan and I talk to Jenny Davis-Peccoud, a partner with Bain & Company who leads their sustainability and corporate responsibility practice, about a new report that finds that only two percent of corporate sustainability programs achieve or exceed their aims. To get sustainability efforts back on track, the report offers four guidelines to deliver lasting gains.

On the show Megan, Jenny and I discuss...

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Should Nonprofits Go Back to Taking Off Their Clothes?

Should Nonprofits Go Back to Taking Off Their Clothes?

This is awkward. 

Nearly a year ago to the day I wrote that cause marketers could learn a thing or two from Playboy's decision to go nude-less. Imagine, Playboy without nude pictures!

It appears that Playboy readers couldn't imagine it because sales slumped over the past year. The decline was so steep that Playboy announced last month that it's returning to its rakish ways. Nude pictures are back in this month's issue.

Last year I told nonprofits to cover up. Is it time to take it off again?

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Ep204: How This Restaurant Turned a Dessert Into a $200k Cancer Fundraiser

Ep204: How This Restaurant Turned a Dessert Into a $200k Cancer Fundraiser

Today on CauseTalk Radio, Megan and I talk to co-founders Kevin Finn and Mark Edelson of Iron Hill Brewery & Restaurant. Along with its handcrafted beers and New American cuisine, Iron Hill is known for its cause marketing. They've raised $200,000 for children's pediatric cancer.

On the show, Megan, Kevin, Mark and I discuss...

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