Ep203: Cracker Barrel Rocks Veterans Lives with 'Operation Rocker'

Ep203: Cracker Barrel Rocks Veterans Lives with 'Operation Rocker'

Today on CauseTalk Radio, Megan and I talk to Sloane Lucas, Manager, Corporate Citizenship, Cracker Barrel Old Country Store, about their cause marketing efforts on behalf of Operation Homefront whose mission is to build strong, stable and secure military families so that they can thrive in the communities they've given so much to protect.

One creative fundraiser launched last summer was Operation Rocker. With the purchase of a rocker on Cracker Barrel’s website, the company donated an adult rocker to Operation Homefront. 

On the show, Megan, Sloane, and I discuss...

Read More

Ep202: Causely Helps Businesses Grow with Word-of-Mouth Cause Marketing

Ep202: Causely Helps Businesses Grow with Word-of-Mouth Cause Marketing

Today on CauseTalk Radio, Megan and I talk to co-founders Matt Sharp and John Rougeux at Causely, a service that helps businesses use cause marketing to grow and build community. 

With Causely, the business benefits from a big increase in word-of-mouth (typically a 4-6x increase in social media impressions!). Businesses also earn a charitable reputation in the process. Customers benefit because it gives them an easy (and free) way to support great causes. And, of course, non-profits benefit as Causely has donated over $2 million since it launched.

On the show, Megan, Matt, John and I discuss...

Read More

Why You Need a Nonprofit Ally in 2017

Why You Need a Nonprofit Ally in 2017

The nonprofit sector is a strong and vibrant community full of people willing to help each other out. And now more than ever, it’s important to come together and work as allies and mentors.

The value of being mentored seems pretty obvious: new skills, confidence, friendship, etc. And in fact, the research shows that people who are mentored get more job promotions and earn more than people who aren’t....

Read More

Ep201: SoCal Honda Dealers 'Causejack' Super Bowl for Charity

Ep201: SoCal Honda Dealers 'Causejack' Super Bowl for Charity

Today on CauseTalk Radio, Megan and I talk to Patrick Adams, Managing Director, Secret Weapon Marketing, the creative minds behind the Helpful Bowl, a bigger, better Super Bowl that has SoCal Honda Dealers donating money to Boys & Girls Clubs of Southern California for every Big Game ad that has an advertising cliche.

On the show, Megan, Patrick and I discuss...

Read More