Want more corporate partners?
For early-stage engagement that gets your organization on a company's radar screen, focus on:
1. Email. The first connection with a prospect is often through email. But plan for a weekly connection via a must-read newsletter.
2. Website. Companies find you online first. That's where they'll sign up for your newsletter. If you don't have a email newsletter signup pop-up on your website, you are missing a major opportunity to collect email addresses.
3. Search & Social. This is how they find your website in the first place. That's why you need a a regular stream of outstanding content on your website that you share on your social channels.
For late-stage engagement that converts them to partners, focus on...Read More