Ep211: JetBlue's Cause Marketing Soars with Reading Initiative

Ep211: JetBlue's Cause Marketing Soars with Reading Initiative

Today on CauseTalk Radio, Megan and I talk to Icema Gibbs, Director, Corporate Social Responsibility, for JetBlue Airways, about JetBlue for Good.

The goal of JetBlue for Good is to inspire humanity – both in the air and on the ground. It's focused on giving back in meaningful ways in the communities the airline serves and to inspire others to do the same.

On the show, Megan, Icema and I discuss...

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Ep210: This Company's Street Teams Panhandle for Change for Alzheimer Patients

Ep210: This Company's Street Teams Panhandle for Change for Alzheimer Patients

Today on CauseTalk Radio, Megan and I talk to Scott Goldberg, President of Bankers Life, a national life and health insurance brand, about their work with the Alzheimer's Association. In their 14 years of support, the company has raised more than $4.5 million to support the Alzheimer care, education and research. And they've done it by asking their agents to hit the streets and collect donations from passersby. 

On the show, Megan, Scott and I discuss...

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Ep208: Amway's Nutrilite 'Power of 5' is Fighting Malnutrition Around the World

Ep208: Amway's Nutrilite 'Power of 5' is Fighting Malnutrition Around the World

Today on CauseTalk Radio, Megan and I talk to Jeff Terry, Global Head of Corporate Social Responsibility, Amway Corporation, about Power of 5. This campaign is designed to build awareness of childhood malnutrition and to address the critical need for proper nutrition during the first 5 years of life and to give a way for everyone to help.

On the show, Megan, Jeff and I discuss...

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Breaking Down the Latest Cause Marketing Research [Infographic]

Breaking Down the Latest Cause Marketing Research [Infographic]

Marketing research firm Toluna is out with new research on what consumers really think about cause marketing - which they nicely summarized in an infographic in Adweek.  

The research confirmed a lot of what I already thought was true about cause marketing, although one data point surprised me. I'm also becoming more skeptical of generational data. Are the boundaries between Baby Boomers, Gen X and Millennials really as pronounced as researchers thing they are?

On this point, at least one person agrees with me...

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