Newsletter: Should You Ask Partners for a Minimum Revenue Commitment? 🧐 ; UK Chicken Shops Ask Diners to Go #KnifeFree🔪 ; Google’s Unusual Plan for Disaster Relief 🌪

Newsletter: Should You Ask Partners for a Minimum Revenue Commitment? 🧐 ; UK Chicken Shops Ask Diners to Go #KnifeFree🔪 ; Google’s Unusual Plan for Disaster Relief 🌪

While Americans are fighting to wrestle machine guns away from domestic terrorists, in England and Wales the Home Office, in partnership with 210 chicken shops, is asking diners to go #KnifeFree.

The campaign has sparked a serious (and at times not-so-serious) debate, which you can follow at the #KnifeFree hashtag.

One group, Word on the Curb, is turning this cause campaign around and sending the chicken boxes back to the government agency that spent £57,000 to launch it.

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REVEALED: Should Your Nonprofit Require a Minimum Revenue Commitment from Corporate Partners? 📊

REVEALED: Should Your Nonprofit Require a Minimum Revenue Commitment from Corporate Partners? 📊

The survey results are in on asking corporate partners for a minimum revenue commitment (MRC). There are four parts to this post.

1. The graphs showing the results. I took these right from the Survey Monkey survey my email subscribers completed in July.

2. Two of the three survey questions included a section for comments. There were some great insights from respondents so I’ve included a selection beneath the respective questions.

3. I asked the team at Accelerist, my partner in the survey series (check out the results of our salary survey here), to offer their perspective on minimum revenue commitment based on their additional research on the topic. These insights are very helpful…

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Newsletter: How to Process Point-of-Sale Donations 🤑 ; Rival Clubs Offer Charity Donations to Customers That Abandon SoulCycle 🚴‍♀️ ; Five Nonprofit Chatbots That are Worth Talking To 🤖

Newsletter: How to Process Point-of-Sale Donations 🤑 ; Rival Clubs Offer Charity Donations to Customers That Abandon SoulCycle 🚴‍♀️ ; Five Nonprofit Chatbots That are Worth Talking To 🤖

Newsletter reader Robyn had a great question last week. Here's the question and my answer.

Q. I am trying to find out how local businesses partner with us to raise funds. For example, we have some local businesses that want to help us raise funds the week of Boulder Pride (i.e. where they ask for a donation at the register). However, these businesses don't know how to set this up and neither do we? Do you have any information on what is the best way for a business to do this?

A. Thanks for writing, Robyn. Here's the key with point-of-sale fundraisers. Whatever point-of sale (POS) system the business currently uses to process sales, use that same system to process the donation….

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Newsletter: Impact Measurement + Case Study = ? 🤔 ; Zippo is Fighting Fire with Fire 🔥; The Face of this Cancer Bike-a-thon was a Fake 😶

Newsletter: Impact Measurement + Case Study = ? 🤔 ; Zippo is Fighting Fire with Fire 🔥; The Face of this Cancer Bike-a-thon was a Fake 😶

I write case studies for organizations and many have the same challenge: they don't have a lot to say. Getting a few quotes from the partner is expected (and important!). But wouldn't it be great if you had some hard data that the partnership actually worked? That it was actually win-win for both partners.

It's for this reason I'm partnering with Accelerist for a special case study offering for August. Here's how it works.

1. Pick a partnership. You can pick a current, future or even a past partnership (up to 300 days in the past - and not a day more!).

2. Analyze the partnership. This is where Accelerist will work its magic! They'll measure the earned and shared media [What the heck is this?]…

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Newsletter: This Shark Nonprofit’s Partners are Off the Hook 🎣 ; How You Can Legally Hijack the 2020 Olympics 🌏 ; The Best Creative Talent is Kept Under Lock & Key 🔐

Newsletter: This Shark Nonprofit’s Partners are Off the Hook 🎣 ; How You Can Legally Hijack the 2020 Olympics 🌏 ; The Best Creative Talent is Kept Under Lock & Key 🔐

Some lucky nonprofits don't even have to build an audience from scratch. They can just tap into an existing one that's growing around them. That's the case with the Atlantic White Shark Conservancy (AWSC) on Cape Cod, Massachusetts.

Due to the climate crisis and rising ocean temperatures, more seals are visiting the balmy waters of the Cape and they've brought company: lots of great white sharks.🦈

With the seals came the sharks and with the sharks came....tourists who are eager to learn about these powerful apex predators.

With t-shirts and mugs for sale that say "Nice to Eat You” and "Seals Taste Like Chicken," shark commerce is big on the Cape this summer. Smartly, AWSC has thrown out a line…

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Newsletter: Charity Partnership vs Marketing Partnership ⚖️ ; Frito-Lay Raises $1M for Operation Smile with ‘Everyday Smilers’ 😬 ; 5 Emotional Writing Tactics to Skyrocket Facebook Engagement 🚀

Newsletter: Charity Partnership vs Marketing Partnership ⚖️ ; Frito-Lay Raises $1M for Operation Smile with ‘Everyday Smilers’ 😬 ; 5 Emotional Writing Tactics to Skyrocket Facebook Engagement 🚀

Let's get clear on the difference between a charity partnership vs. marketing partnership.

CHARITY PARTNERSHIP is when a company partners with your nonprofit because they want to support the mission of your organization. Some of the reasons companies will do a charity partnership include...

1. They love what you do and want to support you! Yay! This is the best, right? 😊

2. They love what you do, but are happy to take any benefits that may come with partnership. For example, a company could just make a donation to your nonprofit. But instead, they sponsor your golf tournament. They may get some business from the event, but that's not their main goal.

3. They want you to go away….

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