Newsletter: Tomorrow: The Fit, Fuel, Footing Framework 🖼️ ; Companies Like New York Life Bet Big on Local Events 🎲 ; Should Your Nonprofit be Zagging with Billboards? ↯
Tomorrow is the big day!
Jen Maffeo-Morrissey of S3 Catalysts is joining me for a FREE webinar on Thursday, June 5, 2025, at 1 p.m. EDT.
Jen will share her Fit, Fuel, Footing Framework - a practical, no-nonsense approach to qualifying prospects based on alignment, available resources, and actual readiness to engage.
🚨 Why this matters NOW
New data from Benevity and ACCP shows that corporate giving isn’t slowing down, but companies are shifting: they’re integrating their social and environmental work, requiring more internal collaboration, and demanding stronger alignment.
You can’t afford to waste time on mismatched leads or broad prospect lists.
In today’s climate, teams that qualify well can work more efficiently, avoid burnout, and create partnerships that deliver meaningful, long-term value.
🎁 What Jen is offering
A practical, easy-to-use tool — the Fit, Fuel, Footing Framework — designed to help nonprofit teams qualify corporate prospects strategically, faster, and with more confidence.
Real-world examples that demonstrate how effective alignment and mutual commitment can elevate partnerships.
Actionable insights that can be put into practice right away to sharpen prospecting and strengthen corporate pipelines.
💡 What you'll leave the webinar with
💥 An updated roadmap for navigating today’s evolving corporate landscape.
💥 Clear tools to identify best-fit prospects for their organization.
💥 Fresh strategies to improve outreach, save time, and increase their odds of turning leads into meaningful, ready-to-partner relationships. You’ll learn how to:
🔗 Grab your spot here and let’s talk about how to work smarter, qualify faster, and close stronger.
✍️ Partnership Notes
In my "Partnership Notes" section, I share stellar corporate partnership programs and show you how to do your job better!
1. The Sponsorship Marketing Association is one step ahead of me and has read For Momentum's new report, The Partnership Shift: Evolving Trends in Corporate and Nonprofit Collaborations, and identified an important finding in their newsletter:
"The number of companies citing a sponsorship’s cost as an important selection factor has jumped to 79 percent, 25 percent higher than in 2022. The survey also found that budget rose to the top of activation challenges, with 39 percent of partners ranking it the primary challenge, up from 18 percent three years ago."
💡 Companies want proof of performance and innovation. For partnership pros, that means upping your game with stronger results reporting and fresh, campaign-worthy ideas that keep partners engaged and invested.
2. Why are brands like New York Life betting big on local youth sports?
💡 Partnership pros should be sharing stories like this with prospects to spark fresh thinking: local programs aren’t small—they’re strategic.
3. Sally Beauty Partners with nonprofit Free Mom Hugs to support Pride events.
💡 It's heartening to see that some companies continue to support Pride events. Free Mom Hugs has an interesting backstory that just might bring a tear to your eye.
🤑 Marketing Your Cause
In my "Marketing Your Cause" section, I share strategies for growing your brand and audience—two key ingredients for securing more partnerships.
1. Your nonprofit could learn a lot from alumni magazine writers.
💡 Don’t try to be everything to everyone. The best content—like the best alumni magazines—builds trust and drives support by speaking directly to a specific audience with a clear, authentic voice.
2. Is your content too polished to connect?
💡 If your videos or posts feel like ads, your audience is tuning out. Instead, embrace real, relatable stories. Want more engagement from partners and supporters? Show up like a human, not a highlight reel.
3. Everyone from national parks advocates to OnlyFans stars is going old school with billboard advertising.
💡 When everyone else is zigging with digital, these campaigns zagged with billboards—and won attention in a big way. For nonprofits, it’s a reminder that traditional channels can still drive powerful results.
😎 Cool Jobs in Cause
In my "Cool Jobs in Cause" section, I share open partnership positions so you can discover your next adventure.
1. Senior Manager, Sponsorship & Partnerships, Head of the Charles Regatta, Cambridge, MA
2. Associate Director, Corporate Partnerships, American Association for Cancer Research, Philadelphia
🧠🍌 Brain Food
In my "Brain Food" section, I share things that spark inspiration, fuel curiosity, and bring a smile to your face!
1. 11 corporations that turned their backs on hungry families.
💡 This piece from Popular Information spotlights companies that publicly support hunger relief while backing legislation that slashes billions from food assistance programs.
Reminder: You can’t do a little good and a big wrong and still claim to be a responsible company.
2. Every week, I comb through hundreds of articles to find the best reads for my newsletter—and you. For years, I’ve used a bookmarking app called Pocket to save these gems. However, after using it for over a decade and saving 22,000 articles, Pocket is shutting down. 😱
💡 I’m currently testing two replacements: Readwise and Raindrop. If you’ve used either or have another favorite, hit reply and let me know what’s working for you.
