Readers have been asking for a cause marketing cheat sheet for a while. And thanks to the support of the t-shirt fundraising site Booster it finally got done!
Bookmark it, save it, print it out and share it with your colleagues or anyone who is interested in what cause marketing is and what it's all about. Also, be sure to check out the resources I included below the infographic.
My goal this fall is to produce two or three more infographics that dig into more specific areas, like The Top Ten Cause Marketing Fundraisers OR Getting to Yes: How to Succeed with Register Fundraisers.
Of course, if you have some better ideas on what you would like produced, I would love to hear them. Just leave a comment at the bottom of this post or email me at firstname.lastname@example.org.
CauseTalk Radio will be back next week!
What Is Cause Marketing?
Is Cause Marketing Like Sponsorship?
What are the Keys to Cause Marketing Success?
Which Cause Marketing Fundraisers Raise the Most Money?
How Do I Ensure Point-of-Sale Success?
Should I Use Incentives?
Are There Other Ways to Raise Money?
How to Combine Social Fundraising with Cause Marketing to Raise More Money [Denny's Case Study]
Fundraising with Businesses: 40 New (and Improved!) Strategies for Nonprofits (Each strategy has a Pinterest board that you can check out for free. Look for the boards titled #FWB40)
Check out how Orange Leaf Frozen Yogurt is combining cause marketing with Booster!