Today on CauseTalk Radio, Megan and I talk to Genevieve Martin, Executive Director of the Dave's Killer Bread Foundation, about the brand's success with "Second Chance Employment" for people with criminal backgrounds. The goal of the newly created foundation is to offer inspiration and advice to businesses who want to join Dave's as second chance employers.
Megan, Genevieve and I discuss:
- How Joe can't pronounce Genevieve and has no clue about U. S. or world geography.
- The background of Dave's Killer Bread and how it got it started by Dave Dahl, who founded the brand after he finished a 15-year prison sentence.
- How Dave's Killer Bread has opened its doors to people with criminal records and given them a second chance.
- Why Dave's Killer Bread started a foundation, instead of working with nonprofits, and how it's funded.
- The challenge of getting other businesses to join Dave's in hiring people with criminal records.
- How customers have responded to the program and their enthusiastic support for "second chances."
- How Dave's is using the Second Chance Summit to educate other companies about their practices.
- The cause marketing plans for the Dave's Killer Bread Foundation.