Today on CauseTalk Radio, Megan and I talk to Jamie Richardson, Vice President at White Castle, about the quick-serve chain's register fundraiser for Autism Speaks that raised $909,000 - a 48 percent increase over the previous year.
Megan, Jamie and I discuss:
- The storied past of White Castle. "What Ford did for cars, White Castle did for hamburgers!"
- In the 7th year of their program with Autism Speaks, White Castle grew its program to nearly $1 million.
- The importance of engaging, gamifying and incentivizing White Castle team members.
- Giving customers the option to donate $1, $3 or $5 was critical in the growth of the program.
- How White Castle had fun with the program and encouraged stores to challenge each other on who could raise the most money.
- How White Castle ran a "March Madness" like contest that really got managers and employees engaged week-to-week.
- How White Castle incentivized and rewarded customers who supported the fundraiser.
- The history of the White Castle onion and hamburger scented candle.
- The challenge of "fast-food cause marketing" and the ethics of supporting health causes.