Joe Waters Joe Waters

Newsletter: Cause Marketing for 'Boring' Industries 😴; Wendy's Loses Pigtails for a Cause 🧒; Why is Tom's Shoes Struggling? 👟

Are you attending the Engage for Good Conference in Chicago later this month? I hope you are because when it comes to cause marketing it's the biggest conference of the year! And the day before the official conference begins - Tuesday, May 22nd at 3:30pm - I'm hosting a Social Impact Mastermind to help people get to know one another and to share challenges and opportunities.

We already have over 60 people registered for the event so if you're attending the conference make plans to join me!

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Joe Waters Joe Waters

Newsletter: Landing Your 1st Corporate Partner 🎯; Pretzels for a Cause 🥨; Your Nonprofit's Emails Suck 👎

New corporate partners aren't so much discovered as they are detected. This means they are already there - right under your feet like buried treasure! If you have individual donors to your nonprofit you have a new corporate partner somewhere in your ranks.

Folks, most people don't just inherit their wealth (bless you if you have). They have to work for it by either running a business or working for one. The key for you is to learn as much as you can about your donors so you can identify businesses that would make good partners…

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Joe Waters Joe Waters

Newsletter: How to Identify & Research Corporate Prospects 🔎; Six Retailers to Add to Your Prospect List 🏬; Wounded Warriors Loses $90M 📉

Thanks to everyone who attended the virtual sponsorship summit last week. It was great! If you missed the summit be sure to listen to our interview with sponsorship guru Chris Baylis on CauseTalk Radio. Also, read the case study on Children's Miracle Network'sefforts to recruit sponsors for their dance marathon program.

That completes our second goal of the year, which was to learn more about how to raise more money with sponsorship. We're ready to tackle our third goal of the year, which readers identified via a survey back in January: how to identify and research corporate prospects….

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Joe Waters Joe Waters

Newsletter: Sponsor Success Story 🚀; Top Retailers to Target 📈; Yogurt Company is Now Largest B-Corp in the World 🙌

I recommend a "Millennial First" strategy to clients. The Millennial Generation is too big and too influential to ignore. Now, they are the largest generation in the workforce. Which cause do Millennials prefer to support? New research may have the answer.

Surprisingly, Millennials are not the ones most addicted to their phones. This one is...

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How This Nonprofit Added Four Six-Figure Event Sponsors In 18-Months [SPONSORED]

Elyse Meardon is proud of her work with Children’s Miracle Network Hospitals (CMN) - and rightfully so. As managing director of CMN’s signature dance marathon program, she and her team are stewards of the fastest growing peer-to-peer fundraiser in the country! 

But even with the programs incredible success, particularly with peer-to-peer fundraising from event participants, there was a clear area for growth: sponsorship....

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Joe Waters Joe Waters

Ep261: The Mom Project Helps Moms Return to Work on Their Terms

Today on CauseTalk Radio, Megan I talk to Allison Robinson, Founder, The Mom Project and Brian Zellner, Recruiting Manager at BP, about BP Returnship Program.

This initiative supports professional development among mid-to-upper level working professionals. The program targets women and men who have stepped out of the workforce for family or personal reasons and are now ready to return and reignite their career — an often-difficult transition for even the most qualified working professionals.

On the show, Megan, Allison, Brian and I discuss...

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Joe Waters Joe Waters

Newsletter: Search Begins for Top 30 Biz Fundraising Programs🔭; Lawyer Pleads Guilty to Sweet Crime🍫; "Alexa, Donate to My Favorite Cause" 🗣

Are you watching the AMC series The Terror? It's about the 1847 British expedition to find the Northwest Passage. There are two ships, the HMS Erebus and Terror. The show is pretty good, and reminds me of a quest that the HMS Selfish Giving and Catalist are embarking on to uncover the top 30 corporate fundraising programs in the U.S...

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Joe Waters Joe Waters

Newsletter: Virtual Sponsorship Conference 🎟; Taco Bell's 'Live Más' 🌮; Company Replaces Priceless Stolen Art with AR 🖼

We're starting to make a little progress here.😁 With today's webinar on measuring impact and success we can check off the #1 thing you asked to learn more about in 2018. Don't worry, they'll be more on this topic. Thanks to you, my readers, I'm thinking about it all the time now (looking for relevant article for you, booking podcast guests who can talk about it, etc.).

But I think we're ready to jump to the #2 thing you wanted to learn about this year: How to raise more money with corporate sponsorship....

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Joe Waters Joe Waters

Ep258: Taco Bell's Unique Scholarship Program Funds Dreamers, Innovators & Creators

Today on CauseTalk Radio, Megan and I talk to Bjorn Erland, Vice President of People & Experience at Taco Bell and Jennifer Walker, Director of Strategic Development at Taco Bell Foundation, about the award of $3 million in scholarships through its Live Más Scholarship program. This includes $500k in scholarships for Taco Bell employees!

On the show, Megan, Bjorn, Jennifer and I discuss...

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Joe Waters Joe Waters

Newsletter: R.I.P. Toys "R" Us ⚰️; 25 Retail Influencers to Follow 👩‍💼; Are Supermarkets Next Hot Spot for Fundraising Events? 🍌

The nonprofit community lost an important corporate partner last week when Toys "R" Us announced it was closing all of its U.S. stores. Whether the storied retailer was murdered Caesar-like on the Ides of March by Amazon, Target and Walmart, or was a victim of gross mismanagement, was hotly debated on the Internet last week. But one thing is for sure: causes will lose millions when Toys "R" Us disappears from malls and retail parks this spring.

The mourners include...

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