Ep264: This Household Products Company is Cleaning Up with Cause Marketing


Today on CauseTalk Radio, Megan and I talk to Mike Esposito, Director of U.S. Marketing at household cleaning tools brand O-Cedar about their involvement in Habitat for Humanity's Home is the Key cause marketing initiative that's now in its second year.

On the show, Megan, Mike and I discuss:

Mike Esposito, O-Cedar

Mike Esposito, O-Cedar

  • Tell us more about O-Cedar and your partnership with Habitat for Humanity?
  • You played a big role with Habitat in the days immediately following Hurricane Harvey in Houston. How did you help?
  • Specifically, how is O-Cedar supporting Home is the Key?
  • Can you explain how you got internal approval for a cause marketing partnership? 
  • Where can people learn more about the program and how can they support it? 

Show Notes

O-Cedar's Community Page

Habitat's Home is the Key


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