Today on CauseTalk Radio, Megan and I talk to Adrienne Weil, Vice President of Partnerships at
Partnership for a Healthier America (PHA) about how they approach corporate partnerships, cause marketing and measuring the impact of both.
On the show, Megan, Adrienne and I discuss:
- What's the mission of the PHA?
- What is your role at PHA?
- What kind of businesses do you partner with? Specifically, can you tell us about your partnership with Dannon?
- What is the value for partners in collaborating with PHA?
- How do you measure partners' impact?
- Do you do traditional cause marketing? How does that play out in the marketplace?
- Where can people learn more about PHA?