Ep263: Partnership for a Healthier America on Growing, Managing a Successful Corporate Partnership Program

PHA Image for Cause Talk Radio.jpg

Today on CauseTalk Radio, Megan and I talk to Adrienne Weil, Vice President of Partnerships at
Partnership for a Healthier America (PHA) about how they approach corporate partnerships, cause marketing and measuring the impact of both.

On the show, Megan, Adrienne and I discuss:

 Adrienne Weil, PHA

Adrienne Weil, PHA

  • What's the mission of the PHA?
  • What is your role at PHA? 
  • What kind of businesses do you partner with? Specifically, can you tell us about your partnership with Dannon? 
  • What is the value for partners in collaborating with PHA? 
  • How do you measure partners' impact? 
  • Do you do traditional cause marketing?  How does that play out in the marketplace? 
  • Where can people learn more about PHA? 

Show Notes

Partnership for a Healthier America

Adrienne on Twitter

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