New corporate partners aren't so much discovered as they are detected. This means they are already there - right under your feet like buried treasure! If you have individual donors to your nonprofit you have a new corporate partner somewhere in your ranks.

Folks, most people don't just inherit their wealth (bless you if you have). They have to work for it by either running a business or working for one. The key for you is to learn as much as you can about your donors so you can identify businesses that would make good partners…

Today on CauseTalk Radio, Megan and I talk to Adrienne Weil, Vice President of Partnerships at Partnership for a Healthier America (PHA) about how they approach corporate partnerships, cause marketing and measuring the impact of both.

On the show, Megan, Adrienne and I discuss…

Thanks to everyone who attended the virtual sponsorship summit last week. It was great! If you missed the summit be sure to listen to our interview with sponsorship guru Chris Baylis on CauseTalk Radio. Also, read the case study on Children's Miracle Network'sefforts to recruit sponsors for their dance marathon program.

That completes our second goal of the year, which was to learn more about how to raise more money with sponsorship. We're ready to tackle our third goal of the year, which readers identified via a survey back in January: how to identify and research corporate prospects….

Today on CauseTalk Radio, Megan and I talk to Pam Avesian, vice president at women's retailer Chico’s FAS, about their involvement in Habitat for Humanity's Home is the Key cause marketing initiative that's now in its second year.

On the show, Megan, Pam and I discuss…

I recommend a "Millennial First" strategy to clients. The Millennial Generation is too big and too influential to ignore. Now, they are the largest generation in the workforce. Which cause do Millennials prefer to support? New research may have the answer.

Surprisingly, Millennials are not the ones most addicted to their phones. This one is...

Elyse Meardon is proud of her work with Children’s Miracle Network Hospitals (CMN) - and rightfully so. As managing director of CMN’s signature dance marathon program, she and her team are stewards of the fastest growing peer-to-peer fundraiser in the country! 

But even with the programs incredible success, particularly with peer-to-peer fundraising from event participants, there was a clear area for growth: sponsorship....

Today on CauseTalk Radio, Megan I talk to Allison Robinson, Founder, The Mom Project and Brian Zellner, Recruiting Manager at BP, about BP Returnship Program.

This initiative supports professional development among mid-to-upper level working professionals. The program targets women and men who have stepped out of the workforce for family or personal reasons and are now ready to return and reignite their career — an often-difficult transition for even the most qualified working professionals.

On the show, Megan, Allison, Brian and I discuss...

Are you watching the AMC series The Terror? It's about the 1847 British expedition to find the Northwest Passage. There are two ships, the HMS Erebus and Terror. The show is pretty good, and reminds me of a quest that the HMS Selfish Giving and Catalist are embarking on to uncover the top 30 corporate fundraising programs in the U.S...

Today on CauseTalk Radio, Megan and I talk to Shawn Askinosie, Founder & CEO of Askinosie Chocolate and author of the new book, Meaningful Work: A Quest to Do Great Business, Find Your Calling, and Feed Your Soul.

On the show, Megan Shawn and I discuss...

I get asked all the time what the difference is between cause marketing and sponsorship. It can be confusing! 😕 But here are the two basic differences...

Of course, after explaining this, people invariably ask: Which is better, sponsorship or cause marketing? Here's my definitive answer...

Today on CauseTalk Radio, Megan and I talk to Chris Baylis, President & CEO of The Sponsorship Collective, about all things sponsorship! Chris is a leading consultant to nonprofits and businesses on sponsorship and how to build win-win partnerships.

On the show, Megan, Chris and I discuss...

We're starting to make a little progress here.😁 With today's webinar on measuring impact and success we can check off the #1 thing you asked to learn more about in 2018. Don't worry, they'll be more on this topic. Thanks to you, my readers, I'm thinking about it all the time now (looking for relevant article for you, booking podcast guests who can talk about it, etc.).

But I think we're ready to jump to the #2 thing you wanted to learn about this year: How to raise more money with corporate sponsorship....

Today on CauseTalk Radio, Megan and I talk to Bjorn Erland, Vice President of People & Experience at Taco Bell and Jennifer Walker, Director of Strategic Development at Taco Bell Foundation, about the award of $3 million in scholarships through its Live Más Scholarship program. This includes $500k in scholarships for Taco Bell employees!

On the show, Megan, Bjorn, Jennifer and I discuss...

The nonprofit community lost an important corporate partner last week when Toys "R" Us announced it was closing all of its U.S. stores. Whether the storied retailer was murdered Caesar-like on the Ides of March by Amazon, Target and Walmart, or was a victim of gross mismanagement, was hotly debated on the Internet last week. But one thing is for sure: causes will lose millions when Toys "R" Us disappears from malls and retail parks this spring.

The mourners include...

Today on CauseTalk Radio, Megan and I talk to Perry Yeatman, CEO, Perry Yeatman Global Partners, External Director, Mission Measurement about how companies and nonprofits can measure the success of social impact programs.

On the show, Megan, Perry and I discuss...

Back in January I asked what you wanted to learn more about in 2018. The #1 response was: How to measure the impact of a partnership on your nonprofit and for your corporate partner. I was really surprised that this topped the list! Still, I heard you and have a free upcoming webinar for you on this very topic...

Today on CauseTalk Radio, Megan and I talk to Marty Posch, President, Finish Line Youth Foundation, which is the nonprofit arm of athletic apparel and shoe retailer Finish Line about their work with Special Olympics. This includes a very successful checkout charity program that raised $825,000 over the holidays.

On the show, Megan, Marty and I discuss...

One of the best things I read this past week was how the California Symphony adopted a "long-haul" audience development model to increase attendance, attract younger supporters and land more donors. And it worked spectacularly! I thought, "Heck, what nonprofit doesn't want that!"

I really suggest you read the article in full. But here are a few highlights and the implications for corporate partnerships....