Ep183: Uber Makes Donating Clothes to Goodwill Easy
Today on CauseTalk Radio, Megan and I talk to Ryan Kuhn, Senior Director of Marketing for Goodwill Industries International, about a national collection drive they launched with the help of Uber.
Megan, Ryan and I discuss...
Ep182: Starbucks Launches New Cause Content Platform Upstanders
Today on CauseTalk Radio, Megan and I talk to Russell Sparkman, CEO of FusionSpark Media, about Upstanders, a new purpose-focused web series from Starbucks. The goal of the initiative is to tell real stories of humanity as a reminder that ordinary citizens can create extraordinary impact by refusing to be bystanders
Russ is the perfect person to speak to on this content initiative! He and his firm are leaders in purpose-focused non-fiction storytelling.
On the show, Megan, Russell and I discuss...
Ep181: Omni Hotels Books Meals for Needy with "Say Goodnight to Hunger"
Today on CauseTalk Radio, Megan and I talk to Peter Strebel, Chief Marketing Officer at Omni Hotels & Resorts, about Say Goodnight to Hunger (#SayGoodnightToHunger). This action-triggered donation program feeds a family of four dinner for an entire week whenever guests book a stay directly at OmniHotels.com.
Since the programs launched in June, Omni Hotels has donated 3 million meals. Donations support Feeding America and local food banks in the 42 communities where Omni's 60 hotels are located.
On the show, Megan, Peter and I discuss...
Ep180: How Pencils of Promise Does the Most Good by Focusing on Impact
Today on CauseTalk Radio, Megan and I talk to Leslie Engle Young, Director of Impact at Pencils of Promise (PoP), about how the how organization has become a top philanthropic brand by smashing its goal of increasing access to quality education for children in the developing world.
On the show, Megan, Leslie and I discuss...
Ep179: How Arby's Maverick Spirit is Building a PurposeFULL Business
Today on CauseTalk Radio, Megan and I talk to Chris Fuller, Executive Director at the Arby's Foundation, about the chain's first PurposeFULL report highlighting progress across its corporate social responsibility (CSR) platform.
With 3,300 locations around the world, Arby's is the second largest quick-service chain in the world!
On the show, Megan, Chris and I discuss...
Ep178: Chris Noble on The Power of Influencers & The Future of Cause Marketing
Today on CauseTalk Radio, Megan Strand and I talk to Chris Noble, CEO of Matchfire, a marketing and technology company for business and social impact, about key trends in cause marketing, including the power influencers, content marketing and employee engagement.
On the show, Megan, Chris and I discuss...
Ep177: Tech Company Partners with Oxfam for 'See a Demo, Get a Goat'
Today on CauseTalk Radio, Megan and I talk to Lisa Lewis, Director of Marketing at Formation Data Systems (FDS), a startup storage company, about an interesting cause marketing partnership with Oxfam involving giving goats to families in need!
On the show, Megan, Lisa and I discuss...
Ep176: Personal Branding for Causepreneurs with Katrina McGhee
Today on CauseTalk Radio, Megan and I talk to Katrina McGhee, a nonprofit leader and entrepreneur who has more than 25 years of experience in progressive leadership roles, including chief marketing officer for Susan G. Komen for the Cure.
On the show, Megan, Katrina and I discuss personal branding for causepreneurs. We cover...
Ep175: How This Texas DQ Franchisee is Fighting Childhood Hunger
Today on CauseTalk Radio, Megan Strand and I talk to Bill Spae, CEO of Vasari LLC, a Dairy Queen franchisee with 76+ locations in Texas, New Mexico and Oklahoma. Vasari is the second largest franchisee in the DQ system!
Vasari leads several cause marketing programs, including a fundraiser for Share Our Strength that has raised $335,000 since 2014.
On the show, Megan, Bill and I discuss...
Ep174: Boston Brewery Helps Entrepreneurs Brew American Dream
Today on CauseTalk Radio, Megan and I talk to Risa Sherman, Manager of Philanthropy & Cause Marketing at The Boston Beer Company, about the company's signature cause initiative, Brewing the American Dream.
This innovative program champions the great ideas and dreams of small business owners nationwide who are pursuing their passion in the food and beverage, hospitality, and craft brewing industries.
On the show, Megan, Risa and I discuss...
Ep173: How to Use Pokemon Go to Raise Money for Charity
Today on CauseTalk Radio, Megan and I talk to Stephanie Bagley, COO at Charity Miles, about the new Pokemon Go game and how it can be used to raise money for good causes.
On the show, Megan, Stephanie and I discuss...
Ep172: A New Report Reveals How Checkout Charity Can Continue to Thrive
Today on CauseTalk Radio, Megan and I talk to Brittany Hill, Co-Founder and Chief Innovation Officer at Catalist, an agency focused on providing corporate partnership professionals tangible and sustainable tools to meet their fundraising goals.
Megan, Brittany and I discuss Catalist's recent report, Revelations at the Register: A Look Into Sector Specific Consumer Giving Preferences at the Register.
On the show, we cover...
Ep171: Nationwide Puts Cause Content to Work for Safety's Sake with 'Make Safe Happen'
Today on CauseTalk Radio, Megan and I talk to Elicia Azali, Associate Vice President at insurance and financial services provider Nationwide. We discuss their cause initiative Make Safe Happen, which seeks to reduce accidental injury at home, the number one cause of death among children.
On the show, Megan, Elicia and I discuss...
Ep170: How GameStop Took a First Year Cause Partnership from Zero to $1.2M
Today on CauseTalk Radio, Megan and I talk to Matt Hodges, Vice President of Public & Investor Relations at GameStop, about the chain's first-year fundraiser for Autism Speaks, which raised a whopping $1.2 Million.
On the show, Megan, Matt and I discuss...
Ep169: New Research Rates Factors That Drive Cause Partnership Sales
Today on CauseTalk Radio, Megan and I talk to frequent guest Mollye Rhea, President of For Momentum, an Atlanta-based cause agency.
On the show, Megan, Mollye and I discuss For Momentum's first survey of U.S. nonprofit executives responsible for selling cause partnerships in the Nonprofit Partnership Sales Cycle Research.
We cover...
Ep168: To Succeed Causes Need to Stand Out from the Crowd
Today on CauseTalk Radio, Megan and I talk to Julie Cottineau, founder and CEO of BrandTwist, a brand consultancy, and creator of Brand School Online, a learning program that teaches small business owners, entrepreneurs and non-profits how to create powerful brands that break-through crowded markets.
Julie is also the author of a new bestseller: TWIST: How Fresh Perspectives Build Breakthrough Brands.
On the show, Megan, Julie and I discuss...
Recap: #CMF2016 Was Awesome!
The 2016 Cause Marketing Forum Conference was held in Chicago last week. As usual, it was excellent and full of learning, inspiration and friendship. Congrats to David Hessekiel, Megan Strand and the whole CMF team for an outstanding event.
The conference is that one time of year I get to see everyone in the cause marketing world. I'm definitely recharged! Here are the slides from my preso, 5 interviews and 29 must follow cause marketing peeps to follow on Twitter.
20+ Kick-Ass Cause Marketing Ideas
Public's Phil Haid and I spoke at the 2016 Cause Marketing Forum Conference in Chicago today!
We presented Get Your Creative Juices Flowing: 20 Kick-Ass Concepts. Check out the slides and the links below for additional learning!