Ep170: How GameStop Took a First Year Cause Partnership from Zero to $1.2M

Today on CauseTalk Radio, Megan and I talk to Matt Hodges, Vice President of Public & Investor Relations at GameStop, about the chain's first-year fundraiser for Autism Speaks, which raised a whopping $1.2 Million.

On the show, Megan, Matt and I discuss:

Matt Hodges, GameStop

Matt Hodges, GameStop

  • Why GameStop chose Autism Speaks.
  • How did GameStop survey employees to find out what their favorite causes were?
  • What's GameStop's process for evaluating charities before they partner with them.
  • The benefit of partnering with Autism Speaks because they share GameStop's international footprint. Megan is hearing this more! Companies want nonprofit partners with international reach.
  • What are GameStop's current best practices when it comes to executing successful point-of-sale fundraisers? GameStop continues to make it personal and relatable to employees.
  • How GameStop communicates autism stories with customers, both through internal assets and social channels. 
  • News Flash: Is a GameStop candle for Autism Speaks in the works?
  • Adding Autism Speaks to the GameStop roster of causes gives them a full plate. What's next?
  • Matt discusses GameStop's holiday campaign for St. Jude Children's Research Hospital, which tripled the dollars raised the previous year.

Show Notes

Ep127: GameStop Quadruples High Score, Raises Over $1M for Make-A-Wish

CMF's Webinar with GameStop