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Ep199: How One Vermont Grocery Store Raised $300,000 for Charity

Today on CauseTalk Radio, Megan and I talk to Allison Weinhagen, Director of Community Engagement at City Market, a 16,000 sq. ft. community-owned food cooperative in downtown Burlington, Vermont.

Anytime you check-out at City Market, you can choose to "round up" your total to the nearest dollar. Each month, the spare change collected during Rally for Change is split between three great non-profits that align with the co-op's mission. Since the program's inception, City Market has raised over $300,000 for charities.

On the show, Megan, Allison and I discuss....

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Ep198: How One Nonprofit Raises Millions With the Gaming Industry

Today on CauseTalk Radio, Megan and I talk to Dan Goldenberg, Executive Director of the Call of Duty Endowment, which was founded by Activision Blizzard CEO Bobby Kotick. Dan was last on the show in November 2015. Since then, the endowment has expanded on its cause marketing and the Endowment's impact.

On the show, Megan, Dan and I discuss...

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Ep197: Millennial Start-Up Love Your Melon is Putting a Cap on Pediatric Cancer

Today on CauseTalk Radio, Megan and I talk to Alex Meysman, national event director at Love Your Melon (LYM). The online retailer donates 50% of the profits from each sale made to find a cure for pediatric cancer and to support families impacted by cancer.

From LYM’s Cyber Monday sales alone, they donated over $400,000 to Pinky Swear Foundation and CureSearch. The sales for LYM were the highest the company has seen since its inception in 2013.

But the truly amazing thing about LYM is its success motivating millennials to purchase cause-related products. LYM merchandise often sells out at soon as it hits the website, an accomplishment that must leave many national brands green with envy!

On the show, Megan, Alex and I discuss...

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10 Best Cause Marketing Promotions of 2016 [SLIDESHARE]

Welcome to my annual 10 Best Cause Marketing Promotions of 2016. As always, it was a great year for cause marketing. 

My 10 Best posts are by far the most popular piece of content I’ve ever published on my blog – or anywhere else for that matter. Combined these annual posts have over 50,000 views...

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Ep196: Sarah Durham on How Branding + Fundraising = Brandraising

Today on CauseTalk Radio, Megan and I talk to Sarah Durham, CEO of Big Duck, a communications firm that is a leader of Brandraising - a proven approach to fundraising that puts the focus on marketing, branding, and communications.

On the show, Megan, Sarah and I discuss...

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Ep195: Why Cause Marketing Forum is Rebranding to Engage for Good

Today on CauseTalk Radio, Megan and I talk to David Hessekiel, the founder and president of Cause Marketing Forum Inc., which recently changed its name to Engage for Good! This wide-ranging conversation includes the rebranding of the organization, the evolution of cause marketing and what we can look forward to in 2017.

On the show, Megan, David and I discuss...

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Ep194: This Austin Vodka Company Raises Funds and Dogs' Spirits

Today on CauseTalk Radio, Megan and I talk to Beth Bellanti, Program Manager of Vodka For Dog People, one of the philanthropic arms of Tito's Handmade Vodka, about their vision to help better the lives of pets and their families far and wide. They see a future in which dogs won’t need rescuing at all!

On the show, Megan, Beth and I...

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Ep193: Virgin America's 'Operation Chihuahua' Airlifts Dogs to Forever Homes

Today on CauseTalk Radio, Megan and I talk to Abby Lunardini, Vice President of Brand Marketing and Communications at Virgin America, about #TinyDogsTinyFares. With every booking at VirginAmerica.com on Cyber Monday, the airline donated ten dollars to its animal shelter partners: The San Francisco Animal Care and Control, The American Society for the Prevention of Cruelty to Animals and Animal Haven.

Also this week, the airline hosted its seventh Operation Chihuahua airlift – flying Chihuahuas in style from San Francisco to New York so they can be adopted into loving homes – just in time for the holidays. 

On the show, Megan, Abby and I discuss...

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Ep191: This Austin Startup Helps Homeless with "Socks for Souls"

Today on CauseTalk Radio, Megan and I talk to Ryan Harmon, CEO & Co-founder of Press Cleaners. Press is a weekly, subscription-based dry cleaning and laundry delivery service in Texas that is helping the homeless and growing its business with its Socks for Souls program.

On the show, Megan, Ryan and I discuss...

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Ep190: This Mattress Company Lets You Give Back While You Sleep

Today on CauseTalk Radio, Megan and I talk to David Wolfe, Co-Founder and CEO of Leesa Sleep, a certified B-Corp that donates one mattress to a shelter for every 10 it sells. To date, they've donated 9,000 mattresses and are proudly pioneering a way for people to give back while they sleep!

On the show, Megan, David and I discuss...

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Ep189: Dunkin' Rebrands Foundation to Bring More "Joy In Childhood"

Today on CauseTalk Radio, Megan and I talk to Christine Riley Miller, Senior Director of Corporate Social Responsibility & Corporate Foundation for Dunkin' Brands, about the company's new, re-branded foundation, the Joy in Childhood Foundation. The goal of the foundation is right in the name: to provide the simple joys of childhood to sick and hungry kids.

On the show, Megan, Christine and I discuss...

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Ep188: New Ad Campaign Shows Mortal Combat Sick Kids Wage Against Illness, Disease

Today on CauseTalk Radio Megan and I talk to Lori Davison, Vice President of Brand Strategy & Communications, at SickKids Foundation about the foundation's new brand platform.

Titled SickKids VS The Greatest Challenges in Child Health, the platform shows the strength, the fierceness, the fight that’s very real at SickKids and shares it with those who have never stepped foot into the hospital. This isn't your typical hospital ad campaign!

On the show, Megan, Lori and I discuss...

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Ep187: Evite, Pledgeling Team Up to Turn Birthday Parties Into Fundraisers for Charity

Today on CauseTalk Radio, Megan and I talk to James Citron, CEO, of Pledgeling and Victor Cho, CEO of Evite about Evite Donations, which has raised over one million dollars in donations for 20,000 thousand nonprofit organizations across the United States.

Evite Donations is a free tool that turns every Evite event into an opportunity to give back. Hosts can select their favorite nonprofit from the 10,000+ members of the Pledgeling network, or recommend a new nonprofit. Guests donate without leaving Evite.com, and Evite never charges a fee to make donations. The backend integration for donation processing is powered by Pledgeling, which includes instant tax receipts to donors for their donations.

On the show, Megan, James, Victor and I discuss...

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Ep185: The Story Behind Big Lots' $50 Million Gift to Nationwide Children's Hospital

Today on CauseTalk Radio, Megan and I talk to Jeremy Ball, who leads the Big Lots Foundation and is director of philanthropy and events for the parent company Big Lots, about the retailers impressive cause marketing efforts on behalf of Nationwide Children's Hospital.

Last fall, Big Lots mobilized its nearly 1,500 stores and raised $2.2 million! But this was just the tip of the iceberg.

In August, the Foundation announced a $50 million transformational gift to Nationwide Children’s Hospital. Big Lots will support Nationwide Children’s new behavioral health expansion, including the construction of a treatment and research center on the hospital's main campus.

On the show, Megan, Jeremy and I discuss...

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Ep184: How This Pet Hospital Chain Used POS to Raise $2.5 Million for Charity

Today on CauseTalk Radio, Megan and I talk to Kim Van Syoc, Executive Director at the Banfield Foundation. about the organization's successes and challenges in the first year of operation.

The Banfield Foundation was founded in 2015 by Banfield Pet Hospital (BPH), which operates more than 950 pet clinics, mostly located in PetSmart stores across the country.

On the show, Megan, Kim and I discuss...

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Ep183: Uber Makes Donating Clothes to Goodwill Easy

Today on CauseTalk Radio, Megan and I talk to Ryan Kuhn, Senior Director of Marketing for Goodwill Industries International, about a national collection drive they launched with the help of Uber.

Megan, Ryan and I discuss...

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