Ep195: Why Cause Marketing Forum is Rebranding to Engage for Good

Today on CauseTalk Radio, Megan and I talk to David Hessekiel, the founder and president of Cause Marketing Forum Inc., which recently changed its name to Engage for Good! This wide-ranging conversation includes the rebranding of the organization, the evolution of cause marketing and what we can look forward to in 2017.

On the Show, Megan, David and I discuss:

David Hessekiel, The Commodore of Cause Marketing!

David Hessekiel, The Commodore of Cause Marketing!

  • Joe muses on a new illustrious title for David: "The Commodore of Cause Marketing."
  • David's backstory: why did he start the Cause Marketing Forum?
  • Why CMF is rebranding to Engage for Good.
  • How cause marketing has evolved since the forum launched in 2003.
  • How companies are becoming more cause-oriented instead of nonprofit-focused.
  • Why companies will always need nonprofits.
  • The history of the Halo Awards and how organizations can apply for a 2017 award.
  • The future of cause. What will be the expectation of businesses when it comes to cause? How will the election impact cause marketing?
  • When is the Engage for Good conference?

Show Notes

Engage for Good

David Hessekiel on Twitter

Good Works! Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line

Engage for Good Conference

Apply for a 2017 Halo Award