Ep192: What Cause-Conscious Millennials Want from Their Employer

Today on CauseTalk Radio, Megan and I talk to Alison DaSilva, Executive Vice President, Cone Communications, about their latest study, the 2016 Cone Communications Millennial Employee Engagement Study.

On the show, Megan, Alison and I discuss:

Alison DaSilva, Cone Communications

Alison DaSilva, Cone Communications

  • Why Millennials are so important to companies. 50 percent of the workforce by 2020!
  • Why Cone decided to do this research. "90 percent of our clients are coming to us and asking about Millennials. How do we keep them happy."
  • How Cone keeps employees happy. The Cone Olympics???
  • How Cone defines a socially responsible company.
  • Are employers playing catch up with employees since the priority is usually targeting Millennial consumers?
  • How do Millennials want companies to support causes?
  • The importance of social media to Millennials.
  • What were the biggest surprises from the study? The importance and depth of interest in volunteerism.
  • As a Millennial expert, how well does Alison know Millennial lingo?
  • What Cone is planning for future research studies.

Show Notes

Cone Communications

2016 Cone Communications Millennial Employee Engagement Study

Cone Research

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