Today on CauseTalk Radio, Megan and I take a look back at our favorite cause marketing programs from 2015 - and make a few predictions for 2016.

Our favorite campaigns, which include H&R Block, Cheeky Home, Rosa's Fresh Pizza, Doritos,  Starbucks and Dave's Killer Bread.

Today on CauseTalk Radio, Megan and I talk to Robert Thomsen, Vice President & General Manager of Merchandising & Marketing for Box Lunch, a civic-minded specialty retailer with an online store and eight physical stores.

With every $10 spent on the site, Box Lunch will help provide a meal to a person in need through its partnership with Feeding America.

On the show, Megan, Robert and I discuss...

Another year down and another great year of posts. Inspired by you and created by me, here are my top cause marketing posts of 2015.

One thing you'll notice about this year's list is fewer blog posts and more podcasts, infographics Slideshares and ebooks. Times have changed and I'm incorporating lots of new types of content. 

I just don't publish here at SG. In 2015, I wrote for CMO.com, Fast Company, For Momentum, Hubspot, Guidestar, BethKanter.org, JohnHaydon.com, HuffPost Impact, About.com and others. You can find these posts on my pin-folio!

Today on CauseTalk Radio, Megan and I talk to Kathy Collins, Chief Marketing Officer for the tax preparation company H&R Block, about the company's Dollars & Sense financial literacy program. Founded in 2009, the program gives kids of all ages the understanding they need to manage their personal finances. 

On the show, Megan, Kathy and I discuss...

Today on CauseTalk Radio, Megan and I talk to Carol Cone (aka The Mother of Cause Marketing) about her new venture, Carol Cone on Purpose! 

Carol has been a cause leader for decades and is set to disrupt the field once again with a new venture that combines partner collaboration with idea acceleration to take the field of purpose to new heights. 

On the show, Carol, Megan and I discuss...

I can't believe the holiday season is here! The most popular cause marketing program over the holidays must be the collection drive. 

Toys for Tots and the Salvation Army are collecting toys for needy kids. Food banks like Long Island Cares are collecting food donations for holiday dinners. Organizations like One Warm Coat are collecting coats to keep people warm during the winter.

While most collection drives are well-intentioned and effective, they may not be the best way to give this holiday season. That's why I've created this infographic proposing a 5-step process for improving collection drives.

Today on CauseTalk Radio, Megan and I talk to Dan Goldenberg, Executive Director of the Call of Duty Endowment, the charitable arm of one of the world's most popular video games. We discuss how the endowment is working with companies like Costco, GameStop, Best Buy, and Carl’s Jr this holiday season to put a dent in veteran unemployment.

On the show, Megan, Dan and I discuss....

Orange Leaf Frozen Yogurt and No Kid Hungry (NKH) share a common brand color - orange - and a common mission: to end childhood hunger.

To reach its goal of raising $100,000 to fund one million meals for hungry kids, Orange Leaf launched a three-pronged effort in its 300+ locations. The campaign included two in-store cause promotions and an online fundraiser with the t-shirt fundraising site, Booster. 

The combination of offline and online fundraising worked! Orange Leaf customers raised $132,911 to feed hungry children.

Here’s how the fundraiser worked in-store, at the register and online....

Today on CauseTalk Radio Megan and I pilot a new format for the show.

While we still plan to regularly interview guests on the show, occasionally we want to experiment with just talking about what's happening in the incredible world of cause! We'll use the show to review some of the latest campaigns, promotions and posts from the social good space.

We welcome your feedback on this new format!

On today's show we discuss...

Giving Tuesday is right around the corner and everyone is looking for an edge to help them raise more money on December 1st. The effort will be worth it as Giving Tuesday will likely continue its tremendous growth.

Since its inception in 2012, there has been a 470 percent increase in online donations on the Tuesday after Thanksgiving. Last year, Giving Tuesday raised a whopping $47.5 million.

One resource that can help you is this presentation, which I delivered today to a group of nonprofit alumni of the New Strategies Program, which is part of Georgetown University's Global Social Enterprise Initiative.

Today on CauseTalk Radio, Megan and I talk to Frank Vamos, Director, Brand Communications at Wendy's, about their October coupon book campaign to raise funds for the Dave Thomas Foundation for Adoption (DTFA).

Wendy's goal is to add to the $3.6 million the fast-serve chain raised for the DTFA in 2014. Proceeds from the fundraiser will be used to help find families for children waiting in foster care.

Megan, Frank and I discuss...

Today I checked a fun goal off my bucket list. Not only did I get to visit Starbucks Headquarters in Seattle, Washington, but I also got to talk about cause marketing to a group of corporate contribution professionals from some of the best companies in the country. It was all part of ACCP's Corporate Contribution Academy.

Like cause marketing, my partnership with Starbucks has always been win-win. So it was exciting to visit the mothership in Seattle to talk about cutting edge cause marketing at a company that has had so many innovative campaigns.

Today on CauseTalk Radio, Megan and I talk to Tara Darrow, Director of Public Affairs & Corporate Social Responsibility for Nordstrom, about Treasure&Bond, Nordstrom’s private label, give-back brand. Since the brand's inception in 2014, Nordstrom raised $440,000 for charities like Girls Inc., Girls on the Run and Boys & Girls Clubs of America.

Megan, Tara and I discuss...

Today on CauseTalk Radio, Megan and I talk to Sharon Yon-Johansson, Community Affairs Manager for Stripes | Sunoco Convenience Stores, about an in-store cause marketing program that raised a $1.2 million for Houston-based MD Anderson Cancer Center.

Megan, Sharon and I discuss...

Today on CauseTalk Radio, Megan and I talk to Julie Hirshey, Director of Community Relations for the NFL's Philadelphia Eagles, about the Eagles Care Program and their capacity building efforts for nonprofits in the Greater Philadelphia area.  

Megan, Julie and Joe discuss...

This year, as part of Be Good to Each Other, CustomInk is selling a Unity Day t-shirt that will benefit PACER’s National Bullying Prevention Center, which educates communities nationwide to address bullying through creative strategies and resources. 

Unity Day will take place on Wednesday, October 21st.

Today on CauseTalk Radio, Megan and I talk to Keith Nowak, Director of Marketing Communications at Travelocity, about the results of its recent Travel for Good Survey and plans to expand its Travel for Good program to help people achieve their dreams of philanthropic travel!

Megan, Keith and I discuss...

My newest infographic highlights the six top cause marketing fundraisers. They include checkout programs, percentage of sales fundraisers, buy-one give one, action-triggered donations and cause products.

Which ones are your nonprofit or business currently using?