If you’re looking for some basic information about me – where I’ve worked, went to school, etc. – you should check out my profile on LinkedIn.
The point of this page is to tell you some of the things you can’t find there.
I began Selfishgiving.com in December 2004 as a digital pinboard to share all the things I had previously shared via email.
Truthfully, I think people got sick of getting five emails a day from me with the subject line “Did you see this?” Moving to a blog just seemed, well, easier and less intrusive. Everyone else seems to agree!
You’ll find two important themes on my blog.
First, my goal is to give small nonprofits and businesses the tools and skills they need to execute win-win partnerships to help good causes and boost the bottom-line.
Second, I believe the future of transactional cause marketing will be driven by mobile technology, social media and location-based marketing. So, in addition to focusing on traditional partnership practices, I also talk a lot about these things too.
What I’ve Done
Before starting my own business I was the director of cause marketing for a Boston hospital. I started the cause marketing program in 2004 and oversaw a team of marketing, sales and event professionals.
I’ve developed and executed campaigns with many local and national companies.
In December 2010, Ocean State Job Lot hit the million dollar mark for monies raised with cause marketing programs since 2004.
With iParty, I was part of the original team that created Halloween Town, one of the largest Halloween events Boston had ever seen. In 2009, Halloween Town had 38 corporate partners and 15,000 attendees.
In late 2009, I established my hospital’s social media presence on Posterous, Twitter, Facebook, Flickr & Youtube.
I’m speaking at more events on the intersection of business, philanthropy, technology and marketing. I really enjoy this as I studied rhetoric in graduate school and taught public speaking at Penn State and Babson College.
I’d love to speak at your next event! Let’s schedule a meeting either by phone or in person to discuss it.
Visit my Getting Started page.
When You Have Questions
Email me at firstname.lastname@example.org. Twitter is easier because replies are short!
The Best Way to Stay in Touch With Me
Besides my blog, my email newsletter, which you can sign up for on my home page, will ensure you never miss a post.
My tool of choice is Twitter. My handle is @joewaters. You can read my Tweets here.
Others I Recommend
- Cause Marketing Forum, run by my friend David Hessekiel, has a wealth of information. CMF’s annual conference in June is a must-attend event for cause marketers.
- Causerelatedmarketing.biz is a great cause marketing blog written by the prolific Paul Jones, an experienced cause marketer. You’ll learn something every time you visit. I know I do.
- I published a cause marketing resource guide in 2011. Enjoy!
Another great place to learn is from the people I follow on Twitter. I generally follow fewer than 200 people. If you peruse their bios you’ll find a lot of people from the cause world to learn from. I have.
Do you like the look of my blog? It was last redesigned in August 2012 by Caitlin DiMare-Oliver and Mikhaela Craig. John Haydon also helped. I highly recommend them all, as well as Headway Themes, the framework for my WordPress blog.