Ep128: How One Nonprofit in Brazil is Scoring Big with Cause Marketing

Ep128: How One Nonprofit in Brazil is Scoring Big with Cause Marketing

Today on CauseTalk Radio, Megan and I talk to Marco Crespo, Business Director at the Ayrton Senna Institute in São Paulo, Brazil, about the rise and development of cause marketing in the world's 5th largest country.

Ayrton Senna Institute is an education-focused nonprofit organization created by the sister of three-time Formula One world champion, Ayrton Senna.

Megan, Marco and I discuss....

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From Deadly to Dynamite: How the Ice Bucket Challenge Became a Viral Sensation (and May Be Again)

From Deadly to Dynamite: How the Ice Bucket Challenge Became a Viral Sensation (and May Be Again)

The Ice Bucket Challenge returns on Friday, July 31st. Here’s a look back at the origins of last year’s challenge and the potential for another viral home run this summer.

So when exactly did the Cold Water Challenge become the Ice Bucket Challenge? It didn’t. While the former was getting most of the attention - both good and bad - in May 2014, do-gooders had been pouring water and ice on their heads for charity for at least a year....

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Ep127: GameStop Quadruples High Score, Raises $1.2 Million for Make-A-Wish

Ep127: GameStop Quadruples High Score, Raises $1.2 Million for Make-A-Wish

Today on CauseTalk Radio, Megan and I talk to Matt Hodges, Vice President of Public & Investor Relations at GameStop. If you or your kids play video games you've probably been to a GameStop. And with over 6,600 worldwide locations it's easy to find a store.

Gamers are passionate about their games, but they don't play around when it comes to good causes. Megan, Matt and I talk about a recent GameStop point-of-sale fundraiser for Make-A-Wish that raised $1.2 million - quadrupling the $310K that was raised the previous year. 

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Ep126: What Companies Want from a Nonprofit Partner

Ep126: What Companies Want from a Nonprofit Partner

Today on CauseTalk Radio, Megan and I talk to Mollye Rhea, President of For Momentum, an Atlanta-based cause agency, about their 2015 Corporate Partner Survey.

For Momentum surveyed individuals who manage nonprofit partnerships to learn about local and national giving strategies, partnership selections and expectations, target audience and common mistakes.

Megan, Mollye and I discuss...

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