Ep166: This Causepreneur Has Found the Right 'Good-to-Greed' Ratio

Ep166: This Causepreneur Has Found the Right 'Good-to-Greed' Ratio

Today on CauseTalk Radio, Megan I talk to Hil Davis, founder of BeautyKind, an online retailer where consumers can shop prestige beauty brands while raising funds for charitable causes.

Launched In November 2014, BeautyKind is an online beauty retailer with charitable giving at its core. Customers can shop their favorite beauty, hair, fragrance and skin care brands, while directing five percent of every purchase to causes of their choice, whether that is a local cause or a national organization.

On the show, Megan, Hil and I discuss...

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Restaurant Execs: Cause Marketing, Employee Engagement Drive Bottom Line

Restaurant Execs: Cause Marketing, Employee Engagement Drive Bottom Line

I had a great trip to the National Restaurant Show in Chicago on Saturday. It was quick trip - in and out so I could be at New Strategies at Georgetown University on Sunday afternoon - but I had the chance to moderate a panel of speakers who were there to discuss the powerful intersection of cause marketing and employee engagement to support Share Our Strength.

All three presenters - reps from Arby's, Grimaldi's Pizzeria and Dairy Queen - did an excellent job explaining why they were involved with Share Our Strength and how cause marketing has had a powerful - if not profound - impact on their respective businesses.

Here are their slides and some key takeaways from each presenter.

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Ep165: Retailers Have a New Option. DipJar is a Donation Box for Credit Cards

Ep165: Retailers Have a New Option. DipJar is a Donation Box for Credit Cards

Today on CauseTalk Radio, Megan and I talk to Ryder Kessler, CEO of DipJar, a donation box for credit cards that is a major improvement on the traditional coin-fed canister.

Supporters can "dip" to leave a one-step donation with any credit or debit card. You can also review DipJar activity in real time on your smartphone, and change the preset dollar amount whenever you want.

On the show, Megan, Ryder and I discuss...

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Corporate Support for National Parks: America's Best Idea

Corporate Support for National Parks: America's Best Idea

Last April my family checked a big destination off our bucket list: the Grand Canyon. Looking out over its colorful, steep slopes we were hushed into silence. I was the first to speak: "No Starbucks as far as the eye can see."

An elbow poked my ribs. My wife had responded. It might as well have been the whole world. No one wants a corporate logo to despoil the Grand Canyon - or any other national park.

But that's just what park lovers are afraid of. Steve Casimiro, writing in Adventure Journal, is downright angry: "What a sad day, when America's best idea has to whore itself for a few dollars here and there."

Before Steve and other park lovers throw themselves off the North Rim, let's be clear on what companies want and what the National Parks Service (NPS) would be losing by not prioritizing corporate support. Finally, I'll share three ideas on how corporate support doesn't mean replacing Lincoln's face on Mount Rushmore with a McDonald's sign.

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3 Resources to Raise More Money with Products & Services

3 Resources to Raise More Money with Products & Services

Purchase-triggered donations (or percentage of sales fundraisers) is a long name for a simple cause marketing promotion. When shoppers buy a product or service from a business a portion or percentage of the sale is donated to a good cause.

For example, Dunkin Donuts ran a one-day promotion here in Boston that donated $1 from every ice coffee sold to Boston Children's Hospital.

After a charity pinup program, purchase-triggered donations are one of the more lucrative cause marketing fundraisers. So pay attention!

Here are three resources to learn more about purchase-triggered donations.

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