I can't believe the holiday season is here! The most popular cause marketing program over the holidays must be the collection drive.
Toys for Tots and the Salvation Army are collecting toys for needy kids. Food banks like Long Island Cares are collecting food donations for holiday dinners. Organizations like One Warm Coat are collecting coats to keep people warm during the winter.
While most collection drives are well-intentioned and effective, they may not be the best way to give this holiday season. That's why I've created this infographic proposing a 5-step process for improving collection drives.Read More