Ep151: Organic Valley Boosts Sales with Spoof on Cause Marketing

Ep151: Organic Valley Boosts Sales with Spoof on Cause Marketing

Today on CauseTalk Radio, Megan and I talk to Clovis Siemon, video marketing manager, at Organic Valley about their Save the Bros campaign, a spoof on the traditional charity PSA.

The initial Save the Bros video attracted over 2.4 million views on YouTube and generated a "significant increase" in product sales following the launch.

Megan, Clovis and I discuss...

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Ep150: CHC Rolls Out New Workplace Giving Strategy for Millennials

Ep150: CHC Rolls Out New Workplace Giving Strategy for Millennials

Today on CauseTalk Radio, Megan and I talk to Thomas Bognanno, President and CEO of Community Health Charities (CHC) about its High Impact Causes to raise money and awareness for groups of health charities supporting similar issues.
 
On January 20th, CHC launched its first High Impact Causes – EveryKidDeserves, merging leading children’s health charities improving the health, wellness and quality of life of children in the U.S.

On the show, Tom, Megan and I discuss...

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Ep149: A Better Way for Selfish Givers to Give Socially Responsible Gifts

Ep149: A Better Way for Selfish Givers to Give Socially Responsible Gifts

Today on CauseTalk Radio, Megan and I talk to Dr. Lisa Cavanaugh of the University of Southern California’s Marshall School of Business about my favorite topic: selfish giving!

Lisa, along with Francesca Gino (Harvard Business School) and Gavan Fitzsimons (Fuqua School of Business) wrote When Doing Good Is Bad in Gift Giving: Mis-Predicting Appreciation of Socially Responsible Gifts

Megan, Lisa and I discuss...

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Ep148: Brian Reich on the Power of Emoji Cause Marketing

Ep148: Brian Reich on the Power of Emoji Cause Marketing

Today on CauseTalk Radio, Megan and I talk to Brian Reich, Director of Project Hive, the UN Refugee Agency’s innovation lab, about a new engagement campaign called Refugee Emojis

The goal of Refugee Emojis is to spark discussion among Americans around the daily struggles faced by refugees – while also establishing a fun and common language for people of all countries to connect around the needs of refugees.

On the show, Megan, Brian and I discuss...

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Want to Raise More Money in 2016? Pick Up This Great New Book!

Want to Raise More Money in 2016? Pick Up This Great New Book!

I'm excited about this new book from Darian Rodriguez HeymanNonprofit Fundraising 101.

Nonprofit Fundraising 101 is the first truly comprehensive, practical guide to all aspects of nonprofit fundraising.

And it includes a great chapter on cause marketing by me and my mentor David Hessekiel, the Founder & President of Cause Marketing Forum!

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10 Best Cause Marketing Promotions of 2015 [SLIDESHARE]

10 Best Cause Marketing Promotions of 2015 [SLIDESHARE]

I’m back with my annual list of 10 Best Cause Marketing Promotions of 2015. As always, it was a great year for cause marketing. 

My goal each year with my picks is the same: to inspire you to create interesting, effective cause marketing promotions that raise gobs of money for your cause. This list is just a start. You can find thousands more on Pinterest boards.

Which one is your favorite? Did your favorite promotion make my list, or did I pass it over? Use the comments or social media to let me know what you think. I'd love to hear from you!

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