14 Cause Marketing All-Stars Share Their Winning Strategies [Ebook]

14 Cause Marketing All-Stars Share Their Winning Strategies [Ebook]

Megan Strand and I don't have a new episode of CauseTalk Radio for you this week (the show will return next week). But we have an excellent substitute! It's an ebook with some of the best insights and wisdom from our podcast. 

Megan and I are pleased to present: 14 Cause Marketing All-Stars Share Their Winning Strategies.

This 24-page ebook features the advice of some of the top cause marketers on the planet.

You'll learn from Children's Miracle Network, Build-A-Bear, Donorschoose.org, KIND Healthy Snacks, Dosomething.org, Pencils of Promise, Good Scout, For Momentum, Public Inc and more! The ebook covers everything from checkout fundraisers to crowdfunding to keeping your cause marketing program on the right side of the law.
 
How do you get this new ebook? It's easy. Just sign up for my weekly newsletter and you'll never miss a post! Of course, you can unsubscribe at anytime. But I bet you won't!

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Ep119: Do Nonprofits Need a Crowdfunding Bill of Rights?

Ep119: Do Nonprofits Need a Crowdfunding Bill of Rights?

Today on CauseTalk Radio, Megan and I talk to David J. Neff, author, speaker and consultant for PwC. Dave is also the founder of Lights. Camera. Help., a nonprofit that is dedicated to encouraging cause-driven organizations to use film and video to tell their stories.

On today's show, Dave, Megan and I discuss:

  • A new crowdfunding bill of rights for nonprofits that Dave and his team are seeking comments and feedback.
  • The importance of transparency to nonprofit success - and the need for nonprofits to be as accountable as their counterparts when it comes to meeting expectations.
  • The need for nonprofits to proceed carefully in dealing with the many new platforms offering crowdfunding services.
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Ep118: Mobile Cause Marketing Trends for Millennials & Gen Z

Ep118: Mobile Cause Marketing Trends for Millennials & Gen Z

Today on CauseTalk Radio, Megan and I talk to Gary Zarr, Partner, at Phil & Company, a New York-based cause marketing agency, on their new report on Mobile Cause Marketing and Millennials & Generation Z

On today's show Gary, Megan and I discuss:

  • The difference between Millennials and Generation Z.
  • How organizations like UNICEF, Arts Brookfield and Amnesty International are creating mobile campaigns specifically for Millennials and Gen Z.
  • How to pick the right social and marketing platforms to reach Millenials and Gen Z.
  • The challenge nonprofits face in generating awareness with and raising money from younger audiences.
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In Defense of the Humble - Yet Incredibly Annoying - Charity Pinup

In Defense of the Humble - Yet Incredibly Annoying - Charity Pinup

Alyson Genovese has written a thoughtful piece on the Realized Worth Blog on re-thinking charity pinups. 

According to Alyson, charity pinups have several major liabilities.

  • Charity pinups and the millions they raise allow companies to pad their philanthropic totals. Companies profit from other people's money - and not from their own giving or generosity.
  • Yes, pinups are lucrative, but they make companies look lazy. Where's the passion? Where's the commitment?
  • Customers. Hate. Pinups. Point taken.

Alyson goes on to explain how charity pinup programs could be improved. She has some good ideas. I have a better idea: let's get rid of them altogether. Here's how it could happen.

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Ep117: Starbucks' Race Together: Critics Should Wake Up and Smell the Courage

Ep117: Starbucks' Race Together: Critics Should Wake Up and Smell the Courage

Today on CauseTalk Radio, Megan and I talk to Phil Haid, Co-Founder and CEO of Toronto-based Public Inc. about Starbucks controversial cause campaign: Race Together. While aimed at starting a conversation around race issues in America, the campaign has drawn a lot of criticism.

Naysayers call Race Together ill-timed and self-serving. But our guest Phil Haid has a different perspective. He describes the campaign as a bold and ambitious effort by Starbucks that while not perfectly executed is unflinching and a great example of a company "walking the talk." 

On today's episode, Megan, Phil and I discuss:

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