Ep114: Pay-it-Forward Pizza Feeds Homeless with Slices & Sticky Notes

Ep114: Pay-it-Forward Pizza Feeds Homeless with Slices & Sticky Notes

Today on CauseTalk Radio, Megan and I talk to Mason Wartman, owner of Rosa's Fresh Pizza in Philadelphia. Over the past several month's Mason has become a media darling for his efforts to feed the homeless in his neighborhood. He's even appeared on Ellen!

Like all great ideas, Mason's is simple but powerful. When customers buy a slice of pizza they can buy another for someone in need. Rosa's walls are lined with sticky notes and well wishes that the homeless can redeem for a slice.

Since the program began last year, Rosa's has given away nearly 11,000 slices in a neighborhood that needs all extra dough it can get.

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Ep113: 3 Trends in Cause Alliances: Data, Startups & Franchises

Ep113: 3 Trends in Cause Alliances: Data, Startups & Franchises

Today on CauseTalk Radio, Megan and I talk to Maureen Carlson, President, and Brittany Hill, Vice President of Research and Insights at Good Scout Group, a social good consultancy, about their 2015 Cause Alliances Trend Report.

Megan, Maureen, Brittany and I dig into three of the ten industry trends in the report: data-driven cause alliances, emerging industries and franchise growth.

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Ep112: How to Get a Job in Cause Marketing

Ep112: How to Get a Job in Cause Marketing

Today on CauseTalk Radio, Megan and I talk to Alison DaSilva, Executive Vice President, Cone Communications about how fabulous it is to work in cause marketing - and how you can join us!

Alison, Megan and I get calls and emails every week from people who want a job in cause marketing. Most of them are recent college graduates, or might already be already working in fundraising, marketing, advertising or public relations. 

What they all share is a desire to work at the intersection of philanthropy, marketing and business.

So, how do you get a job in cause marketing? 

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Ep111: How Build-A-Bear Raised $440K by Asking Customers to Share Their Hearts

Ep111: How Build-A-Bear Raised $440K by Asking Customers to Share Their Hearts

Today on CauseTalk Radio, Megan and I talk to Tanya Coventry-Strader, Managing Director of Bear Marketing Communications at Build-A-Bear Workshop about their Share Your Heart program to benefit Make-A-Wish.

For the second year in a row, Build-A-Bear will commemorate Valentine's Day by asking customers to donate a dollar or more at checkout in their stores or online. Last year, the fundraiser raised $440,000.

Since the first Build-A-Bear opened in 1997, the chain has donated $41 million to charities.

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A Short History of Cause Marketing [INFOGRAPHIC]

A Short History of Cause Marketing [INFOGRAPHIC]

Anyone who knows me well knows that I'm a huge history buff! I'll study just about any era or event, but I'm particularly interested in U. S. History during the 18th and 19th centuries.

As a cause marketer, I'm obviously interested in the history of cause marketing. I have a hypothesis that it all started in Boston (like all good things do), but I have yet to prove it!

There are plenty of other events in cause marketing history, many of which are not included in my infographic. But it's a start!

I hope you enjoy the history lesson.

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