Take That Critics: Consumers Like Donating at the Register

Take That Critics: Consumers Like Donating at the Register

You may hate being asked to donate at the register, but most people don't. That's the finding of a 24-page report released by Good Scout, a social good consultancy that's headed by two cause superstars, Phil McCarty and Maureen Carlson

The big news is that 55 percent of respondents like being asked to give at the register. Consumers also felt positively about the charity and the retailer after donating. Gasp!

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Ep123: How to Do More Good Better

Ep123: How to Do More Good Better

Today on CauseTalk Radio, Megan and I talk to Steve Scheier, author of a new book Do More Good. Better. Steve is also founder & CEO of Scheier + Group, a consultancy that shows non-profits and social impact companies how to make the most of the people they have so they can better deliver on their mission.

Tune in today to learn how to muster the bravery to ask for what you want, and to help those around us do the same! 

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Ep122: What Makes a Brand "Good"?

Ep122: What Makes a Brand "Good"?

Today on CauseTalk Radio, Megan and I talk to Maria Redin, General Manager and Strategy Lead at GOODcorps, a social impact consultancy that grew out of GOOD Media.

GOODcorps has worked with top brands such as Pepsi, The Gap, Starbucks and Dick's Sporting Goods. (BTW, Dick's won two Halo Awards earlier this month at the Cause Marketing Forum conference in Chicago!)

Megan, Maria and I discussed new insights from phase one of a three-part research project that explores “goodness” in brands and how consumers perceive what truly makes a brand “good.”

Five core insights were uncovered from this phase one of research....

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