Ep113: 3 Trends in Cause Alliances: Data, Startups & Franchises

Ep113: 3 Trends in Cause Alliances: Data, Startups & Franchises

Today on CauseTalk Radio, Megan and I talk to Maureen Carlson, President, and Brittany Hill, Vice President of Research and Insights at Good Scout Group, a social good consultancy, about their 2015 Cause Alliances Trend Report.

Megan, Maureen, Brittany and I dig into three of the ten industry trends in the report: data-driven cause alliances, emerging industries and franchise growth.

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Ep112: How to Get a Job in Cause Marketing

Ep112: How to Get a Job in Cause Marketing

Today on CauseTalk Radio, Megan and I talk to Alison DaSilva, Executive Vice President, Cone Communications about how fabulous it is to work in cause marketing - and how you can join us!

Alison, Megan and I get calls and emails every week from people who want a job in cause marketing. Most of them are recent college graduates, or might already be already working in fundraising, marketing, advertising or public relations. 

What they all share is a desire to work at the intersection of philanthropy, marketing and business.

So, how do you get a job in cause marketing? 

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Ep111: How Build-A-Bear Raised $440K by Asking Customers to Share Their Hearts

Ep111: How Build-A-Bear Raised $440K by Asking Customers to Share Their Hearts

Today on CauseTalk Radio, Megan and I talk to Tanya Coventry-Strader, Managing Director of Bear Marketing Communications at Build-A-Bear Workshop about their Share Your Heart program to benefit Make-A-Wish.

For the second year in a row, Build-A-Bear will commemorate Valentine's Day by asking customers to donate a dollar or more at checkout in their stores or online. Last year, the fundraiser raised $440,000.

Since the first Build-A-Bear opened in 1997, the chain has donated $41 million to charities.

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A Short History of Cause Marketing [INFOGRAPHIC]

A Short History of Cause Marketing [INFOGRAPHIC]

Anyone who knows me well knows that I'm a huge history buff! I'll study just about any era or event, but I'm particularly interested in U. S. History during the 18th and 19th centuries.

As a cause marketer, I'm obviously interested in the history of cause marketing. I have a hypothesis that it all started in Boston (like all good things do), but I have yet to prove it!

There are plenty of other events in cause marketing history, many of which are not included in my infographic. But it's a start!

I hope you enjoy the history lesson.

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Ep110: How Causes Can Inject Themselves Into Breaking News and Get Noticed

Ep110: How Causes Can Inject Themselves Into Breaking News and Get Noticed

Today on CauseTalk Radio, Megan and I talk to Ken Ungar, Founder & President of U/S Sports Advisors. Ken is a "newsjacking" expert and author of the book Ahead of the Game: What Every Athlete Needs to Know About Sports Business.

Newsjacking, which Ken defines as "When a brand takes advantage of a popular story or topic and inserts itself in the news cycle," is becoming an increasingly popular tactic for companies that want to ride the wave of someone else's popularity. But can it work for nonprofits and causes?

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