Ep108: How a Hospital Grew Its Cause Marketing from Zero to $750,000

Ep108: How a Hospital Grew Its Cause Marketing from Zero to $750,000

Today on CauseTalk Radio, Megan and I talk to Joe Hamlin, Director, Corporate Development at Cleveland Clinic about the growth of the hospital's cause marketing program from zero to $750,000.

The growth of the program is impressive in light of the clinic's small cause marketing staff, which also handles sponsorships and traditional corporate giving - among other things.

The two-person team - Joe and senior director Chris McMahan - are a formidable duo (think Batman and Robin)!

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Ep107: How One Nonprofit Raises Millions with Charity Pinups

Ep107: How One Nonprofit Raises Millions with Charity Pinups

Today on CauseTalk Radio, Megan and I talk to Clark Sweat, Chief Corporate Partnership Officer at Children's Miracle Network (CMN)

Clark oversees 85 corporate partnerships that raised $205 million in 2014. Ninety percent of those dollars come from point-of-sale programs. And 50 percent of that money comes from just one POS program: charity pinups!

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10 Best Cause Marketing Promotions of 2014 [Podcast + Post]

10 Best Cause Marketing Promotions of 2014 [Podcast + Post]

In December, Selfish Giving celebrated its 10th anniversary. For almost as long as I’ve been blogging, I’ve been writing an annual post on the best cause marketing promotions. 

I love writing this post because you love reading it! It always ignites a lot of interest in cause marketing.

Every year, I choose cause marketing promotions that are both successful and aspirational.

Which one is your favorite? Did your favorite promotion make my list, or did I pass it over? I'd love to hear from you!

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Best Cause Marketing Posts of 2014

Best Cause Marketing Posts of 2014

I can't believe it's already the end of 2014! But I'm having fun looking ahead to 2015 - and looking back at the successes and challenges of the past year. So much accomplished, but so much more left to do!

I wrote dozens of posts on my blog this past year, and I hope you enjoyed reading them as much as I enjoyed writing them. I wrote many more posts for other sites that are definitely worth checking out.

Here are the top ten cause marketing posts from my blog in 2014. 

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