Ep117: Starbucks' Race Together: Critics Should Wake Up and Smell the Courage

Ep117: Starbucks' Race Together: Critics Should Wake Up and Smell the Courage

Today on CauseTalk Radio, Megan and I talk to Phil Haid, Co-Founder and CEO of Toronto-based Public Inc. about Starbucks controversial cause campaign: Race Together. While aimed at starting a conversation around race issues in America, the campaign has drawn a lot of criticism.

Naysayers call Race Together ill-timed and self-serving. But our guest Phil Haid has a different perspective. He describes the campaign as a bold and ambitious effort by Starbucks that while not perfectly executed is unflinching and a great example of a company "walking the talk." 

On today's episode, Megan, Phil and I discuss:

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The Cause Marketing Fundraiser Matrix

The Cause Marketing Fundraiser Matrix

One of the most persistent questions I get from my readers is: "Which cause marketing fundraiser is the best?" 

It's not always an easy question to answer because it depends a lot on your business partner. While pinups, register programs, donation boxes and are great fundraisers for retailers and other B2C businesses, they won't work at an accounting firm. You'll need a different fundraiser!

Still, it's helpful to be clear on which cause marketing fundraisers raise the most money and are the easiest to execute. It's also good to know which fundraisers are lucrative but harder to execute, etc. 

That's the goal of The Cause Marketing Fundraiser Matrix!

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Ep116: How Soles4Souls Raises Money with Stride Rite, PUMA

Ep116: How Soles4Souls Raises Money with Stride Rite, PUMA

Today on CauseTalk Radio, Megan and I talk to Buddy Teaster, CEO of Soles4Souls. Nashville-based Soles4Souls is a global not-for-profit focused on fighting the devastating impact and perpetuation of poverty.   

Soles4Souls advances its anti-poverty mission by collecting new and used shoes and clothes from individuals, schools, faith-based institutions, civic organizations and corporate partners. They distribute those shoes and clothes both via direct donations to people in need and by provisioning qualified micro-enterprise programs designed to create jobs in poor and disadvantaged communities.

Soles4Souls is fortunate to have many corporate partners, but two of their best are Stride Rite and PUMA. While both of these companies are known for their outstanding footwear, Buddy and his team also know them best for taking bold steps to support Soles4Souls' mission.

On today's show, Megan, Buddy and I discuss....

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Ep115: How Nonprofits Can Identify, Sell & Close New Corporate Partnerships

Ep115: How Nonprofits Can Identify, Sell & Close New Corporate Partnerships

Today on CauseTalk Radio, Megan and I talk to Mollye Rhea, President of For Momentum, an Atlanta-based cause-related marketing agency.

With Mollye, we tackle one of the toughest issues for nonprofits - how to identify, sell and close new corporate partnerships. It's not easy! Fortunately, we have one of the best partnership experts in the business on today's show. 

Since Mollye founded For Momentum in 2003, she's helped over 60 clients with projects ranging from setting strategy to valuing campaign ROI. She and her team have created and grown more than 75 partnerships, raising tens of millions for non-profit clients and directing millions in support to corporate clients.

On today's show we discuss...

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Ep114: Pay-it-Forward Pizza Feeds Homeless with Slices & Sticky Notes

Ep114: Pay-it-Forward Pizza Feeds Homeless with Slices & Sticky Notes

Today on CauseTalk Radio, Megan and I talk to Mason Wartman, owner of Rosa's Fresh Pizza in Philadelphia. Over the past several month's Mason has become a media darling for his efforts to feed the homeless in his neighborhood. He's even appeared on Ellen!

Like all great ideas, Mason's is simple but powerful. When customers buy a slice of pizza they can buy another for someone in need. Rosa's walls are lined with sticky notes and well wishes that the homeless can redeem for a slice.

Since the program began last year, Rosa's has given away nearly 11,000 slices in a neighborhood that needs all extra dough it can get.

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