I'm blogging abroad this week with two great posts on two great websites - Wild Apricot and Network for Good! The first is on sponsorship and the second is on fundraising - specifically donation boxes. Check them out.Read More
I really don't like making predictions, but I do like writing about the future of cause marketing. So I've combed through my 2014 posts to cull three cause marketing expectations for the upcoming year and beyond.
Let's come together next December to see which predictions came true and which ones didn't!Read More
I do my best to keep track of holiday cause marketing promotions. I have boards for Super Bowl Sunday, Valentine's Day, Halloween, Veterans Day, Thanksgiving, World AIDS Day and #GivingTuesday.
But my biggest collection of pins by far is for Christmas. I have over 120 examples of Christmas cause promotions on this Pinterest board. In sorting through them over the weekend, I found several campaigns that made me laugh, shake my head and cringe.
How could I not share them with you!Read More
Today on CauseTalk Radio, Megan and I talk to Pinterest expert Jason Miles. He's a 20-year veteran of the nonprofit world and the author of three books, including Pinterest Power. Jason and his wife are also the founders of Sew Powerful, a nonprofit that teaches sewing and tailoring skills to women in Zambia.
Jason, Megan and I discuss why nonprofits can't ignore Pinterest any longer and easy ways to get started on the site.Read More
Today on CauseTalk Radio, Megan and I talk to Russell Sparkman, CEO, Content Strategy for FusionSpark Media about new research on the content marketing practices of nonprofit professionals.
With Blackbaud and the Content Marketing Institute, FusionSpark Media has published its second annual Nonprofit Content Marketing 2015: Benchmarks, Budgets, and Trends.
Russell, Megan and I discuss what is content marketing, the key to its success, the elements of a content marketing plan and why content is the future of fundraising success!Read More