Volunteering and the Future of Cause Marketing

Volunteering and the Future of Cause Marketing

I'm excited to be one of the 35 experts in VolunteerMatch’s new book, Volunteer Engagement 2.0: Ideas and Insights Changing the World.

I was surprised when VolunteerMatch asked me to contribute a chapter. I just didn’t view cause marketing as connected to volunteering - and I thought the book's editor, Robert Rosenthal, and I agreed on this point!

You see, Robert was the guy who dissuaded me from including volunteering in my last book on nonprofit fundraising, Fundraising with Businesses: 40 New & Improved Strategies for Nonprofits.

I had considered several volunteer-related strategies for the book, but in the end I only included one: volunteer grants, also known as dollars for doers programs, which match a corporate volunteer’s time with a small grant from the company to the nonprofit.

So, why would I now write a chapter on cause marketing for a book on volunteering?

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How to Combine Social Fundraising with Cause Marketing to Raise More Money

How to Combine Social Fundraising with Cause Marketing to Raise More Money

Since 2011, 1,600 Denny's nationwide have sold coupons in support of Share Our Strength's No Kid Hungry's efforts to help the more than 16 million American children struggling with hunger.

For a $3 donation, guests received $9 worth of coupons redeemable at participating Denny's restaurants. 

Since inception, Denny's annual campaign has raised $1.4 million for No Kid Hungry. But Denny's wanted to save more children from hunger!

The restaurant chain had three questions heading into the 2014 campaign:

  1. How could Denny's raise more money for No Kid Hungry?
  2. How could Denny's boost employee excitement for the campaign?
  3. How could Denny's raise money from guests online with the same success they had offline?

The answer was Booster

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Booster, GiveForward Team Up to Help Donors Raise More Money

Booster, GiveForward Team Up to Help Donors Raise More Money

Booster, the social fundraising platform where you can support your favorite cause by selling T-shirts, is teaming up with GiveForward, one of the top online fund-raising sites for medical expenses, to help fundraisers raise more money.

Professional fundraisers call offering supporters multiple ways to give integrated fundraising. The point of integrated fundraising is to never to miss a chance to raise money. You don’t have to be a professional to tap its power. But you do need to think strategically about your fundraising objectives.

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Ep121: How Nonprofits Can Recruit and Manage Celebrities

Ep121: How Nonprofits Can Recruit and Manage Celebrities

Today on CauseTalk Radio, Megan and I talk to Todd Krim, President & CEO of The Krim Group, a Los Angeles-based agency that connects charities with celebrities.

Todd, Megan and I discuss how nonprofits can choose the right celebrity for special events, personal appearances and cause marketing campaigns.

  • How a healthcare lawyer became a broker for charities and celebrities.
  • When a celebrity should be paid, and when they shouldn't.
  • Todd's advice to nonprofits on how to work with any celebrity, including the local celebrities in their own backyard!
  • How charities can be the star in a crowded field of nonprofits and attract their favorite celebrities.
  • What are good "Door-Openers" with celebrities? (Hint: Tap their loyal fans via social media!)
  • How you can learn from Todd at the upcoming Cause Marketing Forum Conference in Chicago later this month!
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Ep120: How Online Giving Can Boost Charitable Impact

Ep120: How Online Giving Can Boost Charitable Impact

Today on CauseTalk Radio, Megan and I talk to Jon Bromley, Founder & CEO of Canadian-based Chimp, an online giving tool.

Megan, Jon and I discuss the advantages of online savings banks for giving and how companies can and should join individuals on a platform that is effective and efficient.

  • What is Chimp, which is a blended form of "charitable impact," and how do people use it?
  • How the online giving industry is changing, fracturing and consolidating, and what's on the horizon for the industry.
  • How online giving platforms can be a better delivery mechanism for corporate giving dollars.
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