Since 2011, 1,600 Denny's nationwide have sold coupons in support of Share Our Strength's No Kid Hungry's efforts to help the more than 16 million American children struggling with hunger.
For a $3 donation, guests received $9 worth of coupons redeemable at participating Denny's restaurants.
Since inception, Denny's annual campaign has raised $1.4 million for No Kid Hungry. But Denny's wanted to save more children from hunger!
The restaurant chain had three questions heading into the 2014 campaign:
- How could Denny's raise more money for No Kid Hungry?
- How could Denny's boost employee excitement for the campaign?
- How could Denny's raise money from guests online with the same success they had offline?
The answer was Booster.Read More