Since starting my own business in 2011, I’ve focused on speaking and writing. To learn more about other services I offer, including consulting, skip to the bottom.
One of my first loves is public speaking. I enjoyed speaking so much and reading the great speeches of history that I studied rhetorical criticism and theory in college and graduate school.
One of my most challenging and memorable experiences was teaching public speaking at Penn State. I don’t think I was ever more scared than when I walked into that classroom on the first day! It was trial under fire, but we all – students and teacher – learned something about the craft of public speaking that semester!
Since then, I’ve delivered a lot of presentations, especially on cause marketing and social media.
I’m happy to keynote your event, run a workshop or be part of a panel. We’ll negotiate a fee for my speaking and I’ll ask you to reimburse me for my travel expenses.
All of my speaking appearances include an interesting, knowledgeable, well-organized, prepared and humorous speaker. I throw in a charming Boston accent for free!
My most requested speech titles include:
Cause Marketing Isn’t for Dummies
Six Figure Cause Marketing
Promote Your Cause & Raise More Money with QR Codes
How Mobile is Changing Nonprofit Fundraising & Marketing
The Lighter Side of Cause Marketing (Humor!)
A Couch Potatoes Guide to Inbound Marketing & Selling More Corporate Partnerships
Tech Tools Every Nonprofit Executive Needs to Know
Build Your Career & Help Your Cause with Public Speaking
I only talk about the things I know. My presentations are actionable, how-to, practical, forward-thinking and step-by-step. What you read on my blog is what you get – but you get it in person and personalized for your audience. Your audience gets a full set of slides and all the resources (articles, blog posts, tutorials) they’ll need to get started the moment they leave the room.
To check my availability to speak at your event, check my online calendar.
Of course, if you have additional questions about my availability or suitability for your event you can email me at email@example.com.
Here’s a listing of some of my recent presentations.
February 2013, NeighborWorks Fundraising Symposium – Atlanta
Charting a Course for Cause Marketing Success
Plenary Session“Joe was the closing keynote for a one day fundraising symposium – not an easy spot. Despite that obstacle, he energized our audience with a presentation on cause marketing and convinced them of the need to brand their organization and go mobile. He received rave reviews and several peopleleaned over to me during the presentationto congratulate me on finding such a fun and engaging speaker.”
November 2012, Philanthropy Midwest Conference – Kansas City
How Mobile is Changing Nonprofit Fundraising & Marketing
“He was great…once I got past the Boston accent! LOTS of information to go back to the office with.
It was very informative! Hope he will come back too. Lots more to learn.”
October 2012, Mountain West Credit Union Association – Denver
Cause Marketing for Credit Unions
“Joe easily articulates what it means in today’s world for an organization to partner with a non-profit for mutual benefit as well what are the smart ways to select a cause, market it and see big results.”
- Nicole Brusewitz, Vice President of Education & Events
August 2012, Charitable Federal Campaign – Boston
Public Speaking for Fundraisers
“Joe Waters has been running our annual public speaking training program for many years. Every year he gets rave reviews!“
- Susan Kooperstein, CFC/ABCD
May 2012, Cause Marketing Forum Conference
The Lighter Side of Cause Marketing
“That Joe Waters is a wicked funny guy…good looking too!”
May 2012, Annual Community Health Institute
5 Things That are Shaping the Modern Health Center
“Joe knows social media, cause marketing and healthcare. Everyone learned something.”
- Kerin O’Toole, Mass League of Health Centers
April 2012, Massachusetts League of Community Health Centers -Boston, MA
The Shape of Things to Come
March 2012, Natural Products Expo/Nutracon 2012 – Anaheim, CA
The Business Case for Cause Marketing
“You did a fabulous job showing why cause marketing should be part of every businesses’ marketing plan.”
February 2012, Friends of Georgia State Parks – Atlanta, GA
The Shape of Partnerships to Come
Keynote & Workshop
“Joe was great! I learned a lot.”
December 2011, Donorschoose.org – New York, NY
Cause Marketing Isn’t for Dummies
75 Minute Presentation
“Our team is still buzzing with ideas!”
2011 Cause Marketing for Dummies Book Tour
August 11 - Vivanista.com, Webinar
August 16 - Philanthropy.com, Online Discussion
August 18 - NonprofitMarketingGuide.com, Webinar
September 8 - CharityHowTo.com, Webinar
September 12 - NonprofitMarketingGuide.com, In depth Coaching E-Clinic
September 13 - Network for Good, Webinar
September 16 - Beyond Cause Marketing, Facilitator
September 21 - Ventureneer, Webinar
September 22 - VolunteerMatch, Webinar
September 29 - CausePlanet.com, Webinar
October 18 - Midwest Philanthropy Conference, Kansas City, MO, Speaker
October 25 - New Strategies Conference, Charleston, SC, Speaker
November 4 - Blogworld, Los Angeles, CA, Panelist
November 30 - Association of Fundraising Professionals, Boston, MA, Speaker
June 2011, Pen Bay Healthcare – Rockland, ME
A Social Media Action Plan
Two One-Hour Presentations with Q&A
June 2011, Cause Marketing Forum Conference – Chicago, IL
Location-Based Services for Nonprofits
Two One-Hour “Powerful Discussions”
June 2011, Hospital Corporate Development Summit – Chicago, IL
March 2011, Cause Marketing Forum
Up & Coming Tech Tools for Cause Marketers
I’m the co-author of Cause Marketing for Dummies and author of QR Codes for Dummies for Wiley Publishing. I’ve contributed to The Huffington Post, The Chronicle of Philanthropy, Mediapost: Causes, Forbes and The Nonprofit Quarterly. I’m also the technical editor of Raising Digital Families for Dummies and Social Media Engagement for Dummies.
All of the above links will give you a good preview of my work. If you’re looking for more check out the 1,000 posts on my blog!
Now I want to write for you. But you’re probably asking, “Do I really need a professional blogger?” I think you do, but don’t take my word for it. Here’s what the Search Engine Journal wrote about blogging in 2013:You have to build relationships for guest posting and start bringing in high-caliber bloggers to write for your blog. Outreach and guest blogging are very difficult disciplines these days . . . .All I can say is, if you want to get results, you must learn how to stand out from the crowd and build serious relationships with the right partners. It takes a great deal of time, and you should have started already.
I can do ghost or byline and I think my rates are reasonable: generally $200 for a 300 to 400 word post. I write about what I know: cause marketing, nonprofits, branding, technology, blogging, social media, mobile and how all these things link back to, well, cause marketing, corporate partnerships and sponsorship.
For everything I write I promise:
- To offer great ideas appropriate to your audience
- To follow up, and then leave you alone
- To be open to negotiating the article’s slant
- To do my homework
- To deliver clean copy
- To meet your deadline
- To hit your word count
- To be open to discussing edits and revisions
- To promote the post or article via my social networks (primarily Twitter, where I have over 5,000 followers)
- To answer readers’ questions and comments quickly and clearly
Praise for my writing:Joe was a fantastic author to work with. He was adept at adjusting to our strict formatting and was always receptive to our editing. He worked diligently to write a great book – on time! I only wish I had more projects that Joe could work on because I know if would be a great experience with a great product at the end.
- Amy Fandrei, Acquistion Editor, Wiley Publishing~~~ Joe has been a wonderful contributing writer for my site. He understands my audience and what they are interested in. Plus, Joe is just fun to work with…informal, down to earth, and clever. He is also a total professional. He hits deadlines, is a meticulous writer, and participates in the process of coming up with ideas, fleshing them out, and delivering the final product.
- Joanne Fritz, Guide to Nonprofits, About.com
~~~Joe knows cause marketing, so when we needed a guide for our customers in the financial segment we turned to him. He has great ideas, has seen a ton of what works and is not afraid to share it. The result was a ton of value to our project. We are thrilled (and proud) to share it with our customers. - Sandra Morris, C0-Founder & CEO, CafeGive
~~~Joe is a great addition to For Momentum’s team of cause marketing bloggers. He delivers insightful, informative, entertaining content on a consistent basis. We love that we can always count on him to be on time and on point …oh, and he’s hilarious – so extra points for that!
- Trisha Duck, Creative & Digital Director, For Momentum
~~~Joe is incredibly easy to work with – highly professional, passionate and always entertaining. He’s full of great ideas and understands how to craft writing that resonates on the web. To top, Joe has an impressive social network and knowledge base which constantly add value and provide important insights in the work he does.
- Terry Lozoff, President & CEO, Antler
~~~Despite being a Red Sox fan, it’s been a pleasure working with Joe on Inspiring Generosity. He’s reliable, a great writer, with valuable experience and wisdom to offer our readers. But he goes beyond just writing for us once a week. He works with the group, comes up with great ideas to move the blog forward, and promotes it on his personal channels. Unlike the Red Sox, he’s a real winner.
- Ifdy Perez, Editor (and Yankees fan!), Inspiring Generosity
Here are some of the common requests I receive:
Q: “My agency is working on a new business pitch that needs a cause marketing expert. Can you join us in the pitch? And if we win the business, can you execute the work?”
A: “Yes. I’ve done this a lot. After we talk, we’ll agree on a fee that will cover my initial work with you. I’ll help you win the business and then we’ll work on the project together”
Q: “I have an upcoming meeting with a business (or nonprofit) and I need some cause marketing ideas to share with them. Can you help me with these?”
A: “I can! Give me a few days and I’ll research the business (or nonprofit), explore its assets and – in writing or by phone – give you my suggestions for partnership options.”
Q: “I work for a nonprofit that wants to evaluate our cause marketing prospects. Can you help us do this?”
A: “Absolutely. I promise to be thorough in the evaluation and realistic in your potential. I can take you from asset analysis to partner development to execution of the program.”
That’s my pitch. For more details, contact me at firstname.lastname@example.org.
Let’s work together soon. I’m already looking forward to it!