Cause Marketing Speaker & Author 

I'm Joe Waters. I show do-gooders, nonprofits and businesses how to build win-win partnerships that raise money and change the world. How can I help you?

Featured Post » 

Raise More Money from Everyone With Inbound & Content Marketing [INFOGRAPHIC]

Earlier this month, I had a great time speaking at the annual New England Association for Healthcare Philanthropy Conference on Cape Cod, Massachusetts. (Well, great until the final day when I slipped on a jetty on the beach and messed up my leg. But that's another matter!). 

The conference included a great group of healthcare professionals who posed a simple question to me: As local nonprofits restricted to fundraising in a specific town or region, what's the best way to use cause marketing?