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Win-Win Cause Marketing Strategies for Do-Gooders, Nonprofits & Businesses
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Anyone who knows me well knows that I'm a huge history buff! I'll study just about any era or event, but I'm particularly interested in U. S. History during the 18th and 19th centuries.
As a cause marketer, I'm obviously interested in the history of cause marketing. I have a hypothesis that it all started in Boston (like all good things do), but I have yet to prove it!
There are plenty of other events in cause marketing history, many of which are not included in my infographic. But it's a start!
I hope you enjoy the history lesson.