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Wicked Smart Strategies for Nonprofit and Business Partnerships
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One business planning to give iBeacon a try is Rhode Island-based jeweler Alex and Ani. They just inked a deal with Swirl, a company based right here in Boston. Swirl will help the retailer deploy and use iBeacon in its 40 retail locations.
I'm not privy to how Alex and Ani will use Swirl's iBeacon services in its stores, but they could use them for their cause-related efforts. The jeweler has a well-known and successful Charity by Design program that features bangle bracelets for charity.
Here are a few ways the jeweler could use iBeacon for cause marketing.