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Doing Well. Doing Good. 

   Fundraising Strategies for Nonprofit and Business Partnerships



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Anatomy of a Cause Marketing Pinup

Point-of-sale programs are the backbone of cause marketing, raising the majority of consumer donations each year. The dominating point-of-sale tactic is pinups.

One question I get all the time after I present on the different types of cause marketing tactics is “What’s a pinup? And where do I get them?”

The second question always cracks me up because I envision people searching for pinups in the aisles of Target or Walmart. I can hear them saying, “Where can I buy those darn things?!”

You can stop your search. You don’t buy pinups at a store. A printer makes them for you. Here are a few other things you should know about pinups....