Cause Marketing Speaker & Author 

I'm Joe Waters. I show do-gooders, nonprofits and businesses how to build win-win partnerships that raise money and change the world. How can I help you?

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The Starbucks Guide to Cutting Edge Cause Marketing

Today I checked a fun goal off my bucket list. Not only did I get to visit Starbucks Headquarters in Seattle, Washington, but I also got to talk about cause marketing to a group of corporate contribution professionals from some of the best companies in the country. It was all part of ACCP's Corporate Contribution Academy.

Like cause marketing, my partnership with Starbucks has always been win-win. So it was exciting to visit the mothership in Seattle to talk about cutting edge cause marketing at a company that has had so many innovative campaigns.