CauseTalk Radio Ep55: How Short Videos Can Have a Big Impact for Nonprofits

Written on May 17, 2013 in CauseTalk Radio Podcast
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Today on CauseTalk Radio, Megan and I talk to Natasha Deganello Giraudie, the CEO of Micro-Documentaries. Natasha and her team produce 1-2 minute authentic, actionable and affordable documentaries for purposeful companies and nonprofit organizations.

Natasha makes the case for short videos that give viewers a powerful taste of the aspirational goals of a cause. She also offers some tips for nonprofits that want to make their own impactful videos, and gives her perspective on the new six-second video app Vine.

Finally, Natasha shares how listeners can access a free guide from Micro-Documentaries that explains everything from writing compelling titles and climbing search engine rankings to sharing the video with stakeholders and getting the attention of the media.

Tune into this short but powerful conversation! 

Boston Strong Cause Marketing: The Good, The Bad & The Ugly

Written on May 16, 2013 in Cause Practices
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I can’t believe it’s already been a month since the Boston Marathon bombing. It was a harrowing day (and week with the ensuing man hunt), which I recounted in my newsletter and on the For Momentum blog. In the days following the bombing, Boston Strong became the battle cry for a whole nation.

On the cause marketing front, it was a interesting and enlightening to watch things unfold. I saw a lot of great examples of cause marketing that were innovative, creative and downright inspiring. It made me even prouder to be a wicked awesome Bostonian!

But there was also a downside to all the attention the tragedy got, and the mad rush to give when it wasn’t always clear who was getting what and how much.

Here’s my perspective on the good, the bad and the ugly of Boston Strong cause marketing.

The Good

One Fund Boston. State and city officials did a great job moving quickly to establish a single fund to which people could donate.… Keep reading

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CauseTalk Radio Ep54: Corporate Volunteering is Like Sex, How to Have More of It

Written on May 9, 2013 in CauseTalk Radio Podcast
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Today on CauseTalk radio, Megan and I chat with Chris Jarvis of Realized Worth, an expert on mobilizing employees for good causes.

Chris debunks the myths of “Done in a Day” corporate volunteerism, explains the “Proximity Factor” of employee engagement and outlines how companies can woo more employees to participate in meaningful and long-term nonprofit initiatives.

For the real deal from the guy who knows how to get employees to participate in corporate volunteering programs, tune in now!… Keep reading

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CauseTalk Radio Ep53: TisBest Launches Cause Marketing Platform for Trade Shows

Written on May 2, 2013 in CauseTalk Radio Podcast
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Today on CauseTalk Radio, Megan and I talk to Jon Siegel, Executive Director, TisBest and Tricia Wilkerson, Marketing Manager, Conifer Health Solutions about ExpoGiving. This new trade show product uses money that normally goes to trade show tchotchkes and funnels it to charitable organizations that fight hunger, work to end homelessness, conduct medical research, and take environmental action.

Tricia shares her company’s experiences with TisBest and ExpoGiving, and Jon talks about the launch of the product this week at the Business 4 Better Conference in Anaheim, California.

Tune in now!

… Keep reading

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Pop-Up Register Programs Support Boston Bombing Victims

Written on April 30, 2013 in Cause Practices
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Register programs are similar to pinups in one important way and different in two distinctive ways.

First, they are similar in that they fall under the umbrella of point-of-sale (POS). For me, POS cause marketing is anything that happens at a business’ register that raises money for a nonprofit. In addition to register and pinup programs, I would put round-up programs and donations boxes under the point-of-sale umbrella.

Register programs differ from pinups in that they are generally passive cause marketing – which means there is no ask from the cashier (e.g. “Would you like to donate a dollar to the One Fund Boston?”). Beyond seeing the signage at the register – or on the credit card terminal when they swipe their card – the customer acts on their without any prompt from the cashier. Pinups also involve some type of paper icon that shoppers sign and is then displayed in the store.… Keep reading

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