Harness the Power of Giving Tuesday with Inbound Marketing

Giving Tuesday is right around the corner and everyone is looking for an edge to help them raise more money on December 1st. The effort will be worth it as Giving Tuesday will likely continue its tremendous growth.

Since its inception in 2012, there has been a 470 percent increase in online donations on the Tuesday after Thanksgiving. Last year, Giving Tuesday raised a whopping $47.5 million.

One resource that can help you is this presentation, which I delivered today to a group of nonprofit alumni of the New Strategies Program, which is part of Georgetown University's Global Social Enterprise Initiative.

I based my presentation on three key articles on Giving Tuesday.

  1. 3 Tips to Promote Your Giving Tuesday Campaign [Written by me for Hubspot]
  2. For Giving Tuesday Success, Emulate Black Friday [Chronicle of Philanthropy]
  3. 5 Rules for Building a Successful P2P Social-Media Campaign [Peer to Peer Professional Forum]

Enjoy! And let me know if you have any questions!