A Better Way to Donate Products Over the Holidays [INFOGRAPHIC]

collection drives

I can't believe the holiday season is here! The most popular cause marketing program over the holidays must be the collection drive

  • Toys for Tots and the Salvation Army are collecting toys for needy kids.
  • Food banks like Long Island Cares are collecting food donations for holiday dinners.
  • Organizations like One Warm Coat are collecting coats to keep people warm during the winter.

While most collection drives are well-intentioned and effective, they may not be the best way to give this holiday season.

That's why I've created this infographic proposing a 5-step process for improving collection drives.

Enjoy! And happy holidays!

collection drives infographic