Ep140: Nordstrom's Give Back Clothing Line Fuels Youth Causes

treasure&bond

Today on CauseTalk Radio, Megan and I talk to Tara Darrow, Director of Public Affairs & Corporate Social Responsibility for Nordstrom, about Treasure&Bond, Nordstrom’s private label, give-back brand.

Since the brand's inception in 2014, Nordstrom has raised $440,000 for charities like Girls Inc., Girls on the Run and Boys & Girls Clubs of America.

Megan, Tara and I discuss:

Tara Darrow, Nordstrom

Tara Darrow, Nordstrom

  • The background of the year-old Treasure&Bond give-back brand, which was inspired by a standalone namesake store in New York City.
  • How Nordstrom got engaged in cause marketing and expanded beyond traditional corporate giving.
  • How Nordstrom promotes the give back side of the program with consumers.
  • Is the 2.5 percent donation for each item purchased enough? Should it be more?
  • What Nordstrom has learned about cause marketing from the launch of Treasure&Bond.
  • How Nordstrom chooses its nonprofit partners. What's the criteria?
  • Nordstrom's plan to expand its cause marketing program, especially for employees.

Show Notes

Nordstrom Cares

Treasure&Bond