Pro-athletes have always used their high profile to raise awareness for social injustices (e.g. Muhammad Ali, Bill Russell, Kareem Abdul-Jabbar, Jim Brown, Arthur Ashe and Billie Jean King). But we are truly witnessing a new day when a league or team’s bottom line will be directly impacted by their social purpose.
Americans want more from our favorite coffee brand than to just a great cup of coffee. We want them to be environmentally, fiscally and socially-responsible. We want them to create actual change in our communities. We expect the same from our favorite sports teams.
But what does that actually mean? Can standing up for a cause really jeopardize fan support for their favorite athlete or team?Read More