Well, it wasn't much of a game to watch, but at least my New England Patriots won! And we had some cause ads to count and watch. Here's my list of this year's Super Bowl cause ads
1. Budweiser, Wind Never Felt Better
2. Verizon, The Coach Who Wouldn't Be Here
3. Microsoft, We All Win [My favorite ad of the game!]
4. Stella Artois, Change Up the Usual
5. Kia, Give It Everything
6. Verizon, The Team That Wouldn't Be Here
7. Google, Job Search for Veterans
8. CBS, Girls, Inc.
Now, when I shared this list on Twitter, there was some talk that the Washington Post ad should be included. I also had second doubts about including the CBS spot because it seemed less like an ad and more like a PSA for Girls, Inc.
That said, for those of you who submitted a guess of between 7 and 9, you won a Selfish Giving t-shirt! According to my records the winners are Katherine O'Hare, Susan Roschke and Erin Mooney Phipps. Congrats! Just reply with your size and address and I'll send you your tee. Wear it with pride!
✍️ Partnership Notes
1. Three companies you can probably downgrade or take off your prospect list: Petland Discounts, Things Remembered, GameStop. The latter is particularly upsetting as the gaming retailer is known for some outstanding cause marketing programs. But the business model just isn't there anymore.😔
2. Become a Poptivist. Pick your cause, design a Popsocket, sell it on their site and 50% of sales go to your cause.
3. Good to know. Seven retailers that stepped up during the shutdown.
4. After being the first Canadian chain to abolish straws, A&W Restaurants takes up another cause (I think they are poking fun at us!)
5. With 400 locations, Catherine Plus Sizes raises $132,000 for the American Diabetes Association with this point-of-sale strategy.
6. Getty Images launches a collection of stock pet photos with all royalties going to animal hospital and rescue Amanda Foundation.
🤑 Marketing Your Cause
1. Content marketing for your nonprofit can take many forms (and not just a blog, vlog, podcast, email newsletter, etc.). Get creative! Check out Planned Parenthood's new sexual health chatbot for teens. [Did you hit a paywall here or anywhere else in my newsletter? Just email me and I'll send you the article.]
2. Why you need to always be adding new email subscribers to your list. What's your plan for 2019 to beat the churn?
3. Should you launch your own podcast and join the over 660,000 podcasts already out there? OR should you pitch yourself as a podcast guest? 🧐
😎 Cool Jobs in Cause Marketing**
1. Director of Corporate Relationships, The Boston Club (Boston Area)
2. Senior Director of Corporate Initiatives, Girl Scouts of America (NYC)
3. Director, Corporate Partnerships, Discovery Education (California)
4. Director of Demand Generation, DipJar (Boston)
5. Manager of Corporate Giving, Building Bridges Across the River (Washington, DC)
**Have your cause-related job featured here for FREE. Hit reply to this email and give me the details and a link.
🧠🍌 Brain Food
1. Are events and galas still effective? My take: stop focusing on creating new events and more on audience building (and if an event is the best way to build and nurture that audience.)
2. Winter is coming. Seven things small and midsize charities should do to prepare for the next recession.
3. How to become insanely well-connected.
Have a question, comment or just want to say hi? Just leave a comment below or head over to Twitter. 🙏