I'm in major prep mode for Super Bowl LIII on Sunday. I have my New England Patriots shirt, hat and socks. I've stocked the pantry with munchies - both healthy and not. I've checked all the connections to my TV and made sure to pay my cable bill. And I've prepared a whole slew of biting comments if we win (and a few good retorts if we don't).
I'll also have pen and paper nearby as I plan to keep track of all the cause ads in between plays. And I'm expecting a lot! I'm betting I'll see 8 cause advertisements during the Super Bowl.
What's your guess?
Hit reply and tell me how many cause-related ads you expect to see. If you guess correctly, you'll get a swanky Selfish Giving tee! After a Super Bowl ring, this will be one of the most coveted items from the big game!
Go Patriots! Go cause marketing!
✍️ Partnership Notes
1. 75 percent of B2B sales take four or more months to close. How long does it take you to close a corporate partnership?
2. For every Stella Artois purchase from now until March 31, the brand will donate a month of access to clean water to someone living without it via Water.org.
3. Business wants to change regulations. Business gives nonprofit money. Nonprofit plays nice. Business gets regulation change. Nonprofit hurts the world, its mission and its reputation.⬆︎
5. CVS, which last year announced a major push to rid its beauty aisles of airbrushed and photoshopped images, is reporting that it’s already 70% there. The goal is to be 100% retouching-free by the end of 2020. The company is also linking the effort to a cause marketing program in support of Girls Inc. In February, it will donate $1 per purchase of certain beauty products, up to $300,000. The promotion includes items from Johnson & Johnson.
6. Great story on niche retailer Tractor Supply that caters to the "rural lifestyle." Companies that emphasize customer service make great point-of-sale partners. While TS has 1,800 stores, those stores only see about 270 customers per day. Still, the company is growing gangbusters because of its service. This pays dividends at the register as TS raised $830,000 last year for the National FFA Foundation.
🤑 Marketing Your Cause
1. A 29-minute documentary from Be Vocal Speak Up takes a novel approach to discussing mental health. The effort earned coverage in more than 242 articles and an estimated 416 million impressions.
2. Need some prompts for your content calendar? Here's your 2019 events calendar. Sadly, World Hat Day 🎩has already passed.
3. Which social networks will people spend the most time on in 2019?⬆︎
4. Nothing markets your nonprofit better than results. You could learn a thing or two from the Michael J. Fox Foundation.
😎 Cool Jobs in Cause Marketing**
1. Marketing Manager, Social Responsibility, Paypal (NYC)
2. Senior Account Manager, Corporate Partnerships, Marie Curie (London)
3. Senior Director, Outreach & Stewardship, Pew Charitable Trusts (Washington, D.C.)
4. Director, Corporate Partnerships & Strategic Alliances, Paralyzed Veterans of America (Washington D.C.)
**Have your cause-related job featured here for FREE. Hit reply to this email and give me the details and a link.
🧠🍌 Brain Food
1. This kind of blows your mind. How far is Mars from Earth?
2. The business case for taking a "woke" approach to social issues.
3. Charity boss becomes Twitter star after mistaken identity. "We've been blown away by the support we've received over the past 24 hours because of #NotMartinFromWakefield!"
Have a question, comment or just want to say hi? Just leave a comment below or head over to Twitter. 🙏