Newsletter: James Citron Loses a Bet 🎲 ; ACS in Hot Water for Partnership Practices🔥; Ben & Jerry’s Votes with ‘Pecan Resist’ 🍨

Did you enter last week's Halloween costume contest? Check out the P. S. in today's newsletter for the name of the winners.


Let me introduce you to James Citron. He's the CEO of Pledgeling. James is a friend and his company is doing a lot of GOOD. You should definitely check them out!

However, James is not good at is picking winning sports teams. 🧐During the World Series after James' Los Angeles Dodgers 🧢won their first - and only - game of the series, he contacted me about a wager. If his team won, I would have to wear a Dodgers hat. If the Red Sox know where this is going, right? And you know who won the World Series in a rout!

Doesn't James looks great in a Red Sox ⚾️? I'm happy to report that James' ego is on the mend and he's now rooting for the Los Angeles Rams and predicting a big Super Bowl win - over my New England Patriots, no less! 

The Rams lost on Sunday, but that hasn't dampened James' spirits! I admire his pluck and must tip my special edition Red Sox world series hat to him!

Partnership notes

1. The American Cancer Society will be reviewing its corporate partnerships after concerns arose over pacts with Herbalife, Long John Silver’s and Tilted Kilt, a sports pub showcasing “Kilt Girls” in skimpy red plaid. 🙄At least one ACS official has resigned.

2. The CECP is out with its an in-depth analysis of 2017 corporate giving and employee engagement data from more than 300 of the world’s largest companies. Or you can read this nice summary of the report from Mary Mazzoni at Triple Pundit. 😬

3. Some great information here on working with franchises. Working with franchisees, Kona Ice and Tropical Smoothie Cafe have raised $56 million for causes over the past decade. 🤯

4. 25 top-rated places to work in retail. One of the reasons people like to work at these companies is because of their commitment to causes. I'd add them all to your prospect list.

5. I love how MUTTS puts their partnership with The Humane Society of the United States front and center on their website. More companies should do this! 


6. Speaking of pets, Nissan partnered with Animal Rescue Rigs to help build “Paws One” a specialty vehicle that can ford the deepest water and traverse the toughest terrain to save animals left abandoned or in harms way during a major storm.

7. Ben & Jerry's new flavor Pecan Resist celebrates activists who are resisting oppression, harmful environmental practices and injustice. The ice cream company is giving $25,000 each to four activist entities: Color of Change, Honor the Earth, Women’s March and multi-media platform Neta.

8. Amazon Smiles has raised over $100 million for charities since 2013. Imagine what Amazon could raise if they really tried?

Marketing your cause

1. Your headlines need to reach your supporters in a deep and emotional way. That's why you should try this emotional marketing headline analyzer. And after you write your blog post, test it with this emotion arc analyzer. 📊

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2. Here's some inspiration for you. The best UK charity digital campaigns of the year. I like the campaign from St Basil's that asked local businesses to ‘donate’ their company homepage by placing a St Basils branded pop-up encouraging people to visit the nonprofit's website and sign up for its newsletter. Smart: focus on subscribers not donations!

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Cool jobs in cause**

1. Director of Corporate Partnerships, Move For Hunger (Red Bank, NJ)

2. Corporate Partnerships & Cause Marketing Manager, National Parks Conservation Association (Washington, DC)

3. Senior Manager, Partnership Development, Dine Out, Share our Strength (Washington, DC)

4. Director of Corporate Community Engagement, March of Dimes (San Francisco)

**Have your cause-related job featured here for FREE. Hit reply or email me at

Brain food

1. When CEO's should speak up about polarizing issues.

2. Marketing to veterans this Veterans Day? Proceed with caution.

3. Some great tips here from David Yarnold at National Audubon Society. 10-point guide for improving your board meeting presentations.

Have a question, comment or just want to say hi? Just leave a comment below. 🙏

P. S. I got some great cause-related Halloween costume ideas from folks last week. Now I'll have more ideas to share NEXT YEAR! Our winners were: Jennifer Clearwater, Charlotte Gilmour and Geanette Orton. Jennifer, Charlotte and Geanette, just hit reply and give me your t-shirt size and address. Congrats!


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