You can target nearly 3,000 corporate partnership professionals and fans from the nonprofit, business and agency world by either sponsoring a link or advertising in my newsletter. The content in my newsletter is carefully curated for corporate partnership professionals. Plus, I restrict my newsletter to active readers. Subscribers who don't open my newsletter for four weeks in a row are removed from the list.
I make an appointment with my readers every week, and promptly deliver my newsletter on Wednesdays at at 8 a.m. (ET). I resend it on Fridays at 8 a.m. to subscribers that didn't open the Wednesday email. The newsletter's cumulative average open rate is 45% and the average click-through rate is 9%. Newsletter are archived on my blog where they receive additional views.
Subscribers have told me that the Selfish Giving newsletter is their go-to resource for information on cause marketing, corporate partnerships and sponsorship.
"It's the only newsletter I have marked VIP so it comes to my attention on my Apple Watch, and is in the same VIP pool as email from my family and close friends. So there you are. Always interesting, relevant, and instructive - I never want to miss it."
"I look forward to your email and I’m constantly sharing the good tips and interesting info you share. I literally use some of the info and tips right then and there, as I work through my day, reaching out to prospect funders."
"I love your newsletter - the only one I love! I get several and appreciate the info in them, but yours are so baked with info without overload, and not predictable."
"I'm a rabid fan of your newsletters!"
"Your newsletter is a great way to get your wisdom without hearing your annoying Boston accent. Learn how to talk, will ya? 😂"
You have three options for newsletter sponsorship. (Note: Ads are 300 x 200. Ads appear larger here than they will appear in the newsletter.) Links and advertisements can be used to promote - among other things - content, original research, careers and partnership success stories.
Sponsored Link: $75 (per Week)
Simple Advertisement: $150 (per week)
Sponsored Advertisement: $250 (Per Week)
Sponsored posts include a 500-word article on Selfish Giving + a sponsored link in my newsletter + promotion for one week via my Twitter handle. Sponsored posts can include simple ads or sponsored ads in the newsletter for an additional fee.
You have two options regarding the content for sponsored posts.
First, YOU can submit a 500-word post. I'll edit the post for style and content (posts should inform, not perform) and post it on Selfishgiving.com and promote it in my newsletter and on Twitter. Your investment is $500 per post. For posts over 500-words it's 50 cents per additional word.
Second, SELFISH GIVING can write your 500-word post. You'll edit the post for style and content before it's posted on Selfishgiving.com and promoted in the newsletter and on Twitter. Your investment is $1,000 per post. For posts over 500-words it's one dollar per additional word.
Additional Offering: Selfish Giving can also create and present Facebook and Instagram ads to our newsletter and blog post audience members who have Facebook and/or Instagram accounts. These ads, which will link to your sponsored post on our site, will provide the opportunity for "repeat exposure" to and reinforce your message with Selfish Giving's audience. You'll select the budget for your campaign and the number of days you want it to run. Your investment will be $500, plus the cost of the advertising media buy.
Here are several examples of sponsored posts. Note that Sponsored Posts are identified as paid content in the title and at the bottom of the post.