Yesterday on the For Momentum blog I wrote a post on How Businesses Should Respond After a Tragedy.
I had a front row seat to the Boston Marathon bombings and watched as businesses - with their customers and employees - contributed millions to the victims. As the weeks and months passed more disasters and tragedies occurred but with dissimilar fundraising results. I thought, "We have to do a better job educating businesses on why and how they should respond after a disaster."
I shared a few ideas in my post, but here are two additional resources.
Cone Webinar on Effective Natural Disaster Response
Today at 2pm Cone Communications is following up its latest report, the Disaster Relief Trend Tracker, with a free webinar Insights into Effective Natural Disaster Response - What Consumers Expect and What Companies Can Do.
Run Walk Ride Fundraising Council on Letting Supporters Do Their Own Things
In my post on For Momentum, I suggested that businesses need to give do-gooders the resources and infrastructure they need to support causes (Think Panera Cares Cafes as an example). On September 17th David Hessekiel's RWR Fundraising Council will host a free webinar on how nonprofits can empower supporters to do their own thing.
As David points out, "Many flexible nonprofit organizations that embrace this trend instead of fighting it are reaping big benefits."
You can sign up for Raising Big Dollars By Letting Supporters Do Their Own Thing here.
We need to find a better way to spread the wealth of business giving after disasters and tragedies. We also need to give donors as many ways as possible to raise money for causes. Giving businesses or individuals an excuse to say NO is inexcusable.