CauseTalk Radio Ep98: New Balance Gets Kids Moving with SparkStart

Today on CauseTalk Radio, Megan and I talk to Amy Shapiro, Manager of Cause Marketing at New Balance about SparkStart, a new global initiative that's focused on encouraging physical activity in children.

It's much needed as one of every ten school-aged child on the planet is overweight.

To launch SparkStart here in the states, New Balance has partnered with Boys & Girls Clubs of America. Through August 31st, when you buy New Balance shoes they will donate 30 percent of the sale price back to BGCA in the form of new shoes.

For the end of September, New Balance is planning a global volunteer week for employees. Employees worldwide will have the opportunity to work with activity-focused nonprofits in their local communities.

Finally, Amy discusses the challenge of picking the right cause and activities right to create impact.

Tune in now to learn more about an ambitious, global initiative that's just getting started. 

The Lazy Fundraiser's Guide to Raising Six Figures This Fall

The Lazy Fundraiser's Guide to Raising Six Figures This Fall

Get started with cause marketing from the comfort of your beach towel or chair. You'll raise six-figures in September!

I’ve been relaxing in my garden.

It's been a busy year and I'm looking forward to just hanging out - and gardening - in July and August.

I’m sure you're planning your own downtime.

But I bet you're thinking of September and all that money you have to raise from businesses. I know, the boss is on your back and it's only July. I used to have a boss, too, you know. I remember the drill.

But here's something the boss won't tell you: relax, chill. I got your back.

In this post, I'll guide you to six-figure success this fall.

Let's get started by laying the groundwork of what cause marketing is (aka fundraising with businesses).

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CauseTalk Radio Ep97: When Customers Stumble, This Bank Picks Them Up

Today on CauseTalk Radio, Megan and I talk to Maria Veltre, Chief Marketing Officer, Fifth Third Bank, the nation's 12th largest bank.

Maria discusses two of the bank's cause marketing efforts. First, with Pay to the Order of  each new customer who opens a checking account with direct deposit and makes three online bill payments, Fifth Third will give $150 to the customer and donate $150 to Stand Up To Cancer (SU2C).

Fifth Third also donated an additional dollar for each time the #paytotheorderof hashtag was used on social media.

The second Fifth Third Bank program is Homeowner Reemployment. The bank has partnered with NextJob, a nationwide reemployment solutions company, to offer unemployed mortgage borrowers job search assistance, including one-on-one dedicated coaching, weekly webinars and online job search software, fully paid for by Fifth Third Bank.

No other bank offers this service to mortgage customers!

Tune in now. This podcast will show you how a big bank can balance profit with purpose!

CauseTalk Radio Ep96: Employee Engagement is Hot! How Not to Get Burned

Today on CauseTalk Radio, Megan and I talk to Mark Feldman, Founder & Managing Director of Boston-based Cause Consulting, about the potential hazards and potholes of employee engagement.

Employee engagement is one of the hottest forms of cause marketing, but how can companies and nonprofits feed the fire without getting burned?

The key, according to Mark, is knowing how employee engagement is different from the volunteer programs that preceded it. The first pothole to avoid is thinking that employee engagement is just a fancy word for volunteering.

Mark uses the example of Brewing the American Dream, a Boston Beer Company initiative that provides low and moderate income food and beverage small business owners with the mentoring they need to achieve their dreams.

With employee engagement, Boston Beer has helped new business owners succeed while strengthening its own business. Boston Beer CEO Jim Koch has seen firsthand the value of involving employees in a meaningful cause. You will too!

Tune in now!

CauseTalk Radio Ep89: Fashion Project Sells Clothes for Good

Today on CauseTalk Radio, Megan and I talk to Christine Rizk, co-founder and president of Boston-based Fashion Project, about how her company is turning high fashion into cold cash for nonprofits. 

The mission of Fashion Project is to change the world one piece of clothing at a time. They collect high-end clothing from donors and sell them online. 55 percent of the money raised goes to a nonprofit of the donor's choosing.

Christine discusses the challenge of starting and running a cause business, and how important partnerships with retailers and celebrities have been to Fashion Projects' success. One partner - Nordstrom - has given Fashion Project $40 gift cards to incent donors.

Tune in for a great story on how two Harvard Law School grads passed on a career in law to match high fashion with high social impact!

CauseTalk Radio Ep87: The Real Miracle of the "Miracle Machine"

Today on CauseTalk Radio, Megan and I talk to Chris Noble, CEO of CauseMedia Group, about the controversy surrounding the water to wine “Miracle Machine.”

Developed by the clean water organization Wine to Water, global public relations agency MSLGROUP and two wine industry experts, the Miracle Machine turned water into wine in three days - or so they claimed.

But two weeks after announcing the machine, the hoaxters came clean and announced it was all a stunt to promote the mission of Wine to Water. 

View the videos, players, events and press surrounding the Miracle Machine

Chris, Megan and I debate whether it’s okay to trick people for a cause. Most causes, especially small nonprofits like Wine to Water, have trouble getting noticed amid the marketing, clutter and noise generated by big brands. Nonprofits need to be creative on how they market themselves. But does this justify trickery?

We weigh the pros and cons of this interesting, controversial and disruptive cause campaign. We also suggest next steps to Wine to Water to ensure that the Miracle Machine ultimately leads to more clean water around the globe. 

Tune in now!