CauseTalk Radio Ep98: New Balance Gets Kids Moving with SparkStart

Today on CauseTalk Radio, Megan and I talk to Amy Shapiro, Manager of Cause Marketing at New Balance about SparkStart, a new global initiative that's focused on encouraging physical activity in children.

It's much needed as one of every ten school-aged child on the planet is overweight.

To launch SparkStart here in the states, New Balance has partnered with Boys & Girls Clubs of America. Through August 31st, when you buy New Balance shoes they will donate 30 percent of the sale price back to BGCA in the form of new shoes.

For the end of September, New Balance is planning a global volunteer week for employees. Employees worldwide will have the opportunity to work with activity-focused nonprofits in their local communities.

Finally, Amy discusses the challenge of picking the right cause and activities right to create impact.

Tune in now to learn more about an ambitious, global initiative that's just getting started. 

CauseTalk Radio Ep97: When Customers Stumble, This Bank Picks Them Up

Today on CauseTalk Radio, Megan and I talk to Maria Veltre, Chief Marketing Officer, Fifth Third Bank, the nation's 12th largest bank.

Maria discusses two of the bank's cause marketing efforts. First, with Pay to the Order of  each new customer who opens a checking account with direct deposit and makes three online bill payments, Fifth Third will give $150 to the customer and donate $150 to Stand Up To Cancer (SU2C).

Fifth Third also donated an additional dollar for each time the #paytotheorderof hashtag was used on social media.

The second Fifth Third Bank program is Homeowner Reemployment. The bank has partnered with NextJob, a nationwide reemployment solutions company, to offer unemployed mortgage borrowers job search assistance, including one-on-one dedicated coaching, weekly webinars and online job search software, fully paid for by Fifth Third Bank.

No other bank offers this service to mortgage customers!

Tune in now. This podcast will show you how a big bank can balance profit with purpose!

CauseTalk Radio Ep96: Employee Engagement is Hot! How Not to Get Burned

Today on CauseTalk Radio, Megan and I talk to Mark Feldman, Founder & Managing Director of Boston-based Cause Consulting, about the potential hazards and potholes of employee engagement.

Employee engagement is one of the hottest forms of cause marketing, but how can companies and nonprofits feed the fire without getting burned?

The key, according to Mark, is knowing how employee engagement is different from the volunteer programs that preceded it. The first pothole to avoid is thinking that employee engagement is just a fancy word for volunteering.

Mark uses the example of Brewing the American Dream, a Boston Beer Company initiative that provides low and moderate income food and beverage small business owners with the mentoring they need to achieve their dreams.

With employee engagement, Boston Beer has helped new business owners succeed while strengthening its own business. Boston Beer CEO Jim Koch has seen firsthand the value of involving employees in a meaningful cause. You will too!

Tune in now!

CauseTalk Radio Ep68: Finally! An Employee Giving Platform for Small Organizations

Today on CauseTalk Radio, Megan and I talk to Bill Horne, Chairman, President and CEO of Truist, a leader in web-based corporate philanthropy platforms for employee giving and volunteerism.

Bill introduces InstaGive, his company's new platform for small organizations (check out the screenshots below). Truist’s InstaGive is the first online giving tool designed specifically for small businesses, startups, and nonprofit organizations. This inexpensive online giving solution is easy to set up, highly secure, and provides a modern look and feel.

Megan, Bill and I also discuss the state of philanthropy, and how Millennials are changing the rules for how and why donors give. Tune in now!

Save the children

Screenshot 2013-10-02 10.07.11

CauseTalk Radio Ep67: Nonprofit Stomps Out Bullying with Cause Marketing

Today on CauseTalk Radio, Megan and I talk to Ross Ellis, Founder & President of STOMP Out Bullying, on how her nonprofit is using cause marketing to raise awareness and money to beat the crap out of bullying.

Ross shares how bullying went from a taboo topic to a cause marketing darling and how her organization is dealing with all the attention. We also discuss some of STOMP's recent campaigns with jcpenney and Bon-Ton, and how the organization is gearing up for World Day of Bullying Prevention on October 7th.

Finally, I ask Ross to weigh in on a serious issue. Is Megan bullying me? How should I deal with it? Listen in as I get some advice on how to deal with my abusive co-host!

Tune in for some fun and some great cause marketing lessons.

CauseTalk Radio Ep66: Cone Study: Tragedy Awaits Companies that Lag on Disaster Relief

Today on CauseTalk Radio, Megan and I talk to Craig Bida, executive vice president, Social Impact, Cone Communications, about his firm's new study, 2013 Disaster Relief Trend Tracker.

Craig shares how people all over the world are looking to companies to provide immediate and long term relief after a disaster. Companies that don't will face their own disaster in public relations and loss of consumer confidence and trust.

We also talk with Craig about how cause marketers can better prepare businesses for a post-disaster response that is timely, significant and fair.

Were company responses to the Yarnell wildfire deaths, Boston bombings and even to the current flooding in Colorado tragic or triumphant? Tune in now to find out!