Today on CauseTalk Radio, Megan and I talk to Nic Covey, Vice President, Corporate Social Responsibility for Nielsen, about a new global study on consumer attitudes toward companies and social responsibility.
Nic discusses how consumers are expecting more from companies than ever before, and how the sentiment is shared worldwide by global citizens. We also explore fresh research on how consumers are putting their money where their hearts are. Not only do they buy products from responsible companies, but they'll pay more for products and services that align with their social values.
Tune in now for a show that will update you on the latest cause research from a company that's been analyzing what consumers are buying and why since 1923!