Today on CauseTalk Radio, Megan and I talk to Phil Haid, Co-Founder and CEO of Toronto-based Public Inc., about the need for more risk in cause marketing. We discuss the things that are holding cause marketers back: fear of failure, a misconstrued perception that being first is really worth it, and the lack of a culture of support to spark innovation.
Thursday, Phil will be delivering a presentation on risk and cause marketing at the Cause Marketing Forum Conference. If you're not attending this is a great chance to hear Phil speak on the topic.
Phil is one of the best cause marketers I know. Besides picking poorly in the recent NHL series between the Toronto Maple Leafs and my hometown Boston Bruins (guess who won), he's smart, creative, progressive and, of course, an educated risk taker!