Tom Brady is living proof that you can't be good at everything. And what does Tom suck at? Philanthropy. It's like he went to Trump University and learned at the foot of the master himself.

Sunday's Boston Globe reported that Tom Brady's charity, The Change the World Foundation has received $3.25 in payments from Best Buddies International, a charity that Brady has reportedly raised $46.5 million for since 2001.

What's wrong with this? Everything.

Today on CauseTalk Radio, Megan and I talk to Icema Gibbs, Director, Corporate Social Responsibility, for JetBlue Airways, about JetBlue for Good.

The goal of JetBlue for Good is to inspire humanity – both in the air and on the ground. It's focused on giving back in meaningful ways in the communities the airline serves and to inspire others to do the same.

On the show, Megan, Icema and I discuss...

Today on CauseTalk Radio, Megan and I talk to Scott Goldberg, President of Bankers Life, a national life and health insurance brand, about their work with the Alzheimer's Association. In their 14 years of support, the company has raised more than $4.5 million to support the Alzheimer care, education and research. And they've done it by asking their agents to hit the streets and collect donations from passersby. 

On the show, Megan, Scott and I discuss...

Big retailers are in full retreat as consumers are finding better selection and deals online. I asked business giving experts to share what - if anything - would replace the hundreds of millions of dollars collected from 'checkout charity' in the post-retail world five years from now.

Here's what they had to say.

Today on CauseTalk Radio Megan and I talk to Colleen Ridenhour, Senior Vice President Resource Development for Habitat for Humanity International, and Tracy Cioffi, Senior Vice President of Marketing for Sur La Table, about Habitat's new cause marketing platform, Home is the Key.

On the show, Megan, Colleen, Tracy and I discuss...

Today on CauseTalk Radio, Megan and I talk to Jeff Terry, Global Head of Corporate Social Responsibility, Amway Corporation, about Power of 5. This campaign is designed to build awareness of childhood malnutrition and to address the critical need for proper nutrition during the first 5 years of life and to give a way for everyone to help.

On the show, Megan, Jeff and I discuss...

Marketing research firm Toluna is out with new research on what consumers really think about cause marketing - which they nicely summarized in an infographic in Adweek.  

The research confirmed a lot of what I already thought was true about cause marketing, although one data point surprised me. I'm also becoming more skeptical of generational data. Are the boundaries between Baby Boomers, Gen X and Millennials really as pronounced as researchers thing they are?

On this point, at least one person agrees with me...

Today on CauseTalk Radio, Megan and I talk to Buffy Swinehart, Senior Manager, Cause Marketing for Aflac, on the company's Duckprints campaign to fight childhood cancer.

One of the key features of the campaign included rallying people across America to create or share posts related to childhood cancer using the hashtag #Duckprints on social media. For each social media activity, Aflac pledged to contribute $2, up to $1.5 million.

All told, there were more than 900,000 social media engagements across Facebook, Twitter, Instagram and YouTube, making this the first time that the program, which began in 2013, has reached its goal of $1.5 million in contributions.

On the show, Megan, Buffy and I discuss...

I've been saying for years that nonprofits should focus more on content marketing. Or for as long as I've been consuming every bit of advice from Robert Rose's Content Marketing Institute (which is led by another superstar - and long-suffering Cleveland Browns fan - Joe Pulizzi), the podcast This Old Marketing, and his book Experiences.

And while I always thought Robert would advocate content marketing for nonprofits, my hunch was finally confirmed after listening to him on Nonprofit Hub Radio.

Today on CauseTalk Radio, Megan and I talk to Jenny Davis-Peccoud, a partner with Bain & Company who leads their sustainability and corporate responsibility practice, about a new report that finds that only two percent of corporate sustainability programs achieve or exceed their aims. To get sustainability efforts back on track, the report offers four guidelines to deliver lasting gains.

On the show Megan, Jenny and I discuss...

This is awkward. 

Nearly a year ago to the day I wrote that cause marketers could learn a thing or two from Playboy's decision to go nude-less. Imagine, Playboy without nude pictures!

It appears that Playboy readers couldn't imagine it because sales slumped over the past year. The decline was so steep that Playboy announced last month that it's returning to its rakish ways. Nude pictures are back in this month's issue.

Last year I told nonprofits to cover up. Is it time to take it off again?

Today on CauseTalk Radio, Megan and I talk to James Mitchener, Marketing Manager at Waste Industries, about the Full Circle Project, a customer-driven fundraiser that to-date has donated nearly $1 million to charities.

On the show, Megan, James and I discuss...

Today on CauseTalk Radio, Megan and I talk to co-founders Kevin Finn and Mark Edelson of Iron Hill Brewery & Restaurant. Along with its handcrafted beers and New American cuisine, Iron Hill is known for its cause marketing. They've raised $200,000 for children's pediatric cancer.

On the show, Megan, Kevin, Mark and I discuss...

Today on CauseTalk Radio, Megan and I talk to Sloane Lucas, Manager, Corporate Citizenship, Cracker Barrel Old Country Store, about their cause marketing efforts on behalf of Operation Homefront whose mission is to build strong, stable and secure military families so that they can thrive in the communities they've given so much to protect.

One creative fundraiser launched last summer was Operation Rocker. With the purchase of a rocker on Cracker Barrel’s website, the company donated an adult rocker to Operation Homefront. 

On the show, Megan, Sloane, and I discuss...

Today on CauseTalk Radio, Megan and I talk to co-founders Matt Sharp and John Rougeux at Causely, a service that helps businesses use cause marketing to grow and build community. 

With Causely, the business benefits from a big increase in word-of-mouth (typically a 4-6x increase in social media impressions!). Businesses also earn a charitable reputation in the process. Customers benefit because it gives them an easy (and free) way to support great causes. And, of course, non-profits benefit as Causely has donated over $2 million since it launched.

On the show, Megan, Matt, John and I discuss...

The nonprofit sector is a strong and vibrant community full of people willing to help each other out. And now more than ever, it’s important to come together and work as allies and mentors.

The value of being mentored seems pretty obvious: new skills, confidence, friendship, etc. And in fact, the research shows that people who are mentored get more job promotions and earn more than people who aren’t....

Today on CauseTalk Radio, Megan and I talk to Patrick Adams, Managing Director, Secret Weapon Marketing, the creative minds behind the Helpful Bowl, a bigger, better Super Bowl that has SoCal Honda Dealers donating money to Boys & Girls Clubs of Southern California for every Big Game ad that has an advertising cliche.

On the show, Megan, Patrick and I discuss...

Many businesses have taken an extra step to setup charity foundations designed specifically to help not-for-profits. So, if you are already reaching out to businesses for support, why not go ahead and see if their corporate office provides philanthropy through grants...