Today on CauseTalk Radio, Megan and I talk to co-founders Matt Sharp and John Rougeux at Causely, a service that helps businesses use cause marketing to grow and build community.
With Causely, the business benefits from a big increase in word-of-mouth (typically a 4-6x increase in social media impressions!). Businesses also earn a charitable reputation in the process. Customers benefit because it gives them an easy (and free) way to support great causes. And, of course, non-profits benefit as Causely has donated over $2 million since it launched.
On the show, Megan, John and I discuss:
- How Causely works (Facebook check-ins) and who they work with (Today, 3,200 businesses!).
- What type of businesses benefit most from Causely?
- How does Causely work with the business to coordinate Facebook check-ins and donations? Why couldn't businesses do this themselves?
- How are donations funded? Do they come from the customer? The business? Causely?
- What are "social goods"?
- What causes have been most popular with businesses and customers?
- How Causely works on Instagram with "location tags."
- How Causely gives people a socially acceptable reason to post a selfie of themselves at the gym.
- How Causely can work with Facebook ads.
- What makes a great nonprofit partner for Causely? Storytelling is key!