Ep152: A Cause Marketing Lawyer Explains the Legal Side of Win-Win Partnerships

Ten Commandments of Cause Marketing Law

Today on CauseTalk Radio, Megan and I talk to Karen Wu, a leading authority on cause marketing law at Perlman & Perlman, about the 10 Commandments of Cause Marketing Law, a new infographic from Selfish Giving and Perlman & Perlman.

Click to Enlarge

Click to Enlarge

This graphic will help cause marketers stay on the right side of the law!

Megan, Karen and I discuss these ten commandments:

  1. Thou shalt comply with the law.
  2. Thou shalt not mislead.
  3. Thou shalt clearly state donation amount.
  4. Thou shalt meet Better Business Bureau Standard #19.
  5. Thou shalt register/file, if required.
  6. Thou shalt enter into a written agreement.
  7. Thou shalt avoid unintended endorsements.
  8. Thou shalt be aware of UBIT.
  9. Thou shalt not wait until the last minute.
  10. Thou shalt seek advice from good advisors.

Show Notes

10 Commandments of Cause Marketing Law [INFOGRAPHIC]

Karen Wu, Perlman & Perlman, LLP

Transparency & Cause Marketing: 5 Best Practices [NY Attorney General Guidelines]

Karen Wu's Articles on Cause Marketing Law in The Nonprofit Times