Cause Marketing for Credit Unions

Thanks to everyone who attended my session at the Open Thinking Summit in Aurora, Colorado. It was a pleasure to speak to all of you.

As promised, here are a list of resources that will enhance your learning from yesterday's talk.

What is Cause Marketing

(Re)Defining Cause Marketing. This post will link you to plenty of other useful content.

Benefits of Cause Marketing

2010 Cause Evolution Study. This important study from a leading cause marketing agency in Boston builds a very strong case for cause marketing from just about every angle possible.

Choosing the Right Cause

How to Choose a Cause for Cause Marketing. This post elaborates on what I spoke about and uses the example of Massage Envy and Arthritis Foundation

I also spoke of a very successful program by Menchies Frozen Yogurt to benefit MDA.

Cause Marketing Tactics

Anatomy of a Pinups. Pinups are a basic but effective tactic for getting started with cause marketing.

Facebook, Cause Marketing Boost Small Bank. This article profiles The Bank of Ann Arbor and their Facebook success.

Engage your employees! Check out what the Baltimore Symphony Orchestra with BOLT for the BSO.

Today, I talked mostly about Facebook Like promotions. But other platforms can be effective, too. (e.g. Pinterest, Foursquare).

More inspiration for you: The Best Local Cause Marketing of 2011.

For more examples of cause marketing in action, check out my cause marketing boards on Pinterest.

The Mobile Revolution

Three examples to feed your curiosity!

Causes Raise Money from Businesses When Customers Check-in for Good

New Saucony App Makes Running Good

Donate to a Cause When You Pay with Your Smartphone

Looking for more information on cause marketing? Visit the Getting Started section of this blog.