CauseTalk Radio Ep28: Pink Ribbon Author Questions Value of Pinktober

Today on Cause Talk Radio, Dr. Samantha King, author of Pink Ribbons, Inc., shares her take on Pinktober and the overflow of corporate support for breast cancer "awareness".

Samantha, Megan and I navigate the history of National Breast Cancer Awareness Month (you might be surprised who is behind this effort), whether the "awareness" created is doing any good and what an ideal "Pinktober" might look like.

Also: how consumers should be vigilant in selecting pink protducts this month and what alternatives exist to Susan G. Komen for the Cure.

You know where I stand on at least one Pinktober nonprofit: Take the Pledge: No Pink for Brinker in October.