An Easy Way to Follow My Pinterest Updates

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I spend a good amount of time pinning cause marketing campaigns to my Pinterest boards. The boards help me organize my pins and are useful to you if you are looking for a specific type of fundraiser (e.g. Pinups, Facebook contests, etc.).

But here's an easier way to follow my daily pinning.

When you visit my homepage on Pinterest, click on "Pins." This way you can see a chronological listing of pins. Just as you follow my blog by reading my most recent post first, you can do the same on Pinterest.

Good luck and happy pinning!

How I'm Using Pinterest for My Next Book (And How You Can Pin Along)

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I've been reordering my Pinterest boards for cause marketing to make them more useful for you. You can read about these changes in my recent newsletter. If you're not a subscriber, you can change that here.

When you visit my boards you'll see a bunch that begin with the hashtag #FWB. These are new boards for my next book Fundraising with Businesses: 40 New (and Improved!) Strategies for Nonprofits. It will be published in December by Wiley Publishing.

The end of each chapter will include a URL and QR Code that readers can use to visit a Pinterest board with more examples of the strategy profiled in the chapter.

For example, my chapter on pinups will link to this board.

Sponsorship Opportunities

As part of my book, I'm selling sponsorships for the boards.

The boards are a great opportunity for an organization to position itself as a leader in the chapter topic. For example, a third-party business that specializes in collecting and distributing funds from donation boxes within businesses would be a great sponsor of my board on donation box fundraisers (Chapter 3).

I currently have four board sponsors: CafeGive, For Momentum, See3 Communications and OneBillionShirts.org.

Here's what your sponsorship includes:

  • You'll be identified as a sponsor in the pin board description.
  • You'll be invited to pin your images on the board. I'll be pinning too as I run across campaigns that are pin-worthy. I've pinned over 1900 images since joining Pinterest. But, depending on your level of engagement, you'll be leading the charge in showing visitors that you are a leader in the board topic.
  • We'll work together on a sponsored post for Selfishgiving.com that will discuss your chosen topic, your authority in the area and reference your Pinterest board.

You can check out an example on CafeGive's board Facebook Contests. Soon, CafeGive will be pinning examples of their favorite campaigns to show how they are a leader in Facebook contest applications for businesses and nonprofits.

The one-time fee for sponsoring the Pinterest board is $500.00. To learn more, contact me at joe@selfishgiving.com

Pinterest Roundup: Support Victims of the Boston Marathon Bombing

I've started a board on Pinterest to keep track of some of the giving opportunities to support the victims of the Boston Marathon bombing. Please check the board out and give generously! Also, please let me know if you seen any other events, products or services that are supporting the victims.

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This t-shirt created by students at Boston's Emerson College has already raised $40,000!

CauseTalk Radio Ep38: A Santa Cause Pinterest Mashup!

Today on CauseTalk Radio, Megan and I have some fun with the season's Christmas cause marketing promotions. We've pinned over 60 campaigns on Pinterest. We look at the good, bad and ugly of these cause marketing efforts, and decide who deserves a visit from Santa ... and who deserves a lump of coal!

Follow along with us on Pinterest as we sort through Santa's sack of cause marketing goodies and goofs. Tune in now!

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Thanksgiving Cause Marketing - Pinterest Roundup

I might have been too busy on Halloween and Veterans Day cause marketing. Or I might have jumped ahead too soon to Christmas cause marketing, but I'll be honest: I didn't see a lot of Thanksgiving cause marketing this year. 

However, I do have some favorites from previous years, including the Hanes Sock Drive Mark Horvarth put together in Los Angeles last year. 

A local favorite for me here in Boston is Harpoon's Grateful Harvest Cranberry Ale that supports local food banks.

You can check out the other promotions I found, both past and present, on my Thanksgiving cause marketing board on Pinterest. Also, read my post from last year: 6 Thanksgiving Cause Marketing Promotions I'm Thankful For.

Let me know if you have any additions to my board. You can use the hashtag #GiveThanksCM.

CauseTalk Radio Ep20: Cause Marketing on Pinterest with Beauty Brand Elizabeth Arden

Today Megan and I chat with Christina Bennett of beauty brand Elizabeth Arden about their new cause marketing campaign on Pinterest, #PinItToGiveIt, in partnership with nonprofit Look Good Feel Better.

Christina shares how the campaign plans to reach their donation goal of 10,000 eyeliners (valued at $16-$18 each) to Look Good Feel Better by early fall. Other social media platforms such as Facebook will play a key role.

We also learn about Elizabeth's Arden's other cause marketing efforts, including a partnership with nonprofit Pencil, which is engaging Elizabeth Arden employees in New York City schools.