In this episode of CauseTalk Radio, Megan and I talk (online) platforms, Pinterest (again) and (motion) pictures.
- I'm bullish on Boston's online content service Swoop and explain how it might be used for cause marketing.
- Megan talks about how major motion pictures are turning to cause marketing to launch new films, establish co-branding partnerships and increase promotional reach. But for the new Dr. Seuss movie, The Lorax, environmentalists are crying foul. Hear all this and more in today's episode!
Online Cause Marketing
Is 'Hovering' the Future of Online Cause Marketing (Joe's Post on Swoop)
InfoLinks Movember Campaign (In Text Advertising on TMZ.com, etc.)
eBay Giving Works (CMF Golden Halo Award Winners)
More on Pinterest
Why I Tearfully Deleted My Pinterest Inspiration Boards (Article on issues with licensing from an attorney - thanks, Laura Gonzo!)
Cause Marketing in Major Motion Pictures
Feeding America/The Help (DVD Launch)
Read Across America Tour - Driven By Mazda (Cause Update Post on Mazda's 'The Lorax' cause marketing campaign)
The Lorax Cannot, Will Not, Truffula Tree-Certify Your Brand (BrandChannel)