Cause Marketing for Dummies Book Tour Begins Today!

[Update August 27: Visit my speaking page for the latest dates and links!]

Joanna and I will be busy online and offline over the next few months talking about all the great things that can be found in the newly released Cause Marketing for Dummies.

Stops in the book tour include:

August 11 - Vivanista.com, Webinar

August 16 - Philanthropy.com, Online Discussion

August 18 - NonprofitMarketingGuide.com, Webinar

September 8 - CharityHowTo.com, Webinar

September 12 - NonprofitMarketingGuide.com, In depth Coaching E-Clinic

September 13 - Network for Good, Webinar

September 16 - Beyond Cause Marketing, Facilitator

September 21 - Ventureneer, Webinar

September 22 - VolunteerMatch, Webinar

September 29 - CausePlanet.com, Webinar

October 18 - Midwest Philanthropy Conference, Kansas City, MO, Speaker

October 25 - New Strategies Conference, Charleston, SC, Speaker

November 4 - Blogworld, Los Angeles, CA, Panelist

November 30 - Association of Fundraising Professionals, Boston, MA, Speaker

Stay tuned as we'll be adding more dates and links in the coming weeks!

Bagel Bakery's Cause Marketing is Book Worthy

Finagle Bakery & Cafe is a doing a nice thing this week for Joanna and me, and a great thing for Boston's Museum of Science.

All this week Finagle Bakery & Cafe is donating $1 to the Museum of Science for every additional Like it gets on their Facebook page and for every retweet the promotion gets on Twitter up to $1,000.

The Musuem of Science is one of Boston's favorite family attractions. With over 1.5 million visitors each year it's second only to the Red Sox!

The nice thing for Joanna and me is that Finagle owners Laura Trust and Alan Litchman are doing this cause marketing promotion in celebration of the release of Cause Marketing for Dummies.

We're really flattered!

This promotion between Finagle and the Museum of Science is a great example of the local cause marketing we talk so much about in Cause Marketing for Dummies. And Finagle--with eight locations in the Boston market--is no stranger to it. They've worked with Children's Hospital Boston and Boston Medical Center on other promotions.

We talk a lot about Finagle in our book as a model example of how small businesses can work with local causes, and earn a much deserved halo for their efforts!

Check-in to Cause Marketing for Dummies Today & You Could Win a Copy!

[Update 8/4: We had three winners yesterday. Thanks to everyone that participated!]

Are you in Boston, New York or Los Angeles today? Well, it's your lucky day! Check-in to "Cause Marketing for Dummies" on Foursquare in Boston, New York and Los Angeles--today only--and one person in each city will win a copy of my first book Cause Marketing for Dummies.

You'll learn something checking-in because each location has a special connection with cause marketing.

Two things to keep in mind.

  • You don't have to go to the actual location to check-in to "Cause Marketing for Dummies." (Shhh...just for today, we'll set Fousquare's rules aside!) If you're in Boston, New York or LA today, whip out your smartphone, hit the check-in button on Foursquare and type in "Cause Marketing for Dummies." Hit check-in here and presto you'll be entered into the contest to win a copy of my book. Even better, share your check-in with followers and friends on Twitter and Facebook so they too can take part of today's cause marketing madness!

  • In Los Angeles, you have a second option. Allison & Partners is hosting a fantastic cause marketing conference today called "CM Conference: Maximizing Corporate & Nonprofit Partnerships." (Follow the conference on Twitter with the hashtag #apcause.) When you check into the conference on Foursquare, you'll also be entered to win a book!

After today, we'll pick winners from the three cities and the conference and we'll be in touch about getting you you your book! Is your city not on today's list? No worries. It could be in the days and weeks ahead! Stay tune.

For those of you in Boston, New York and LA, remember: many will enter, few will win. Good luck!

Spot Cause Marketing Fireworks - And Win My Book!

Monday is Independence Day and I'm in search of cause marketing promotions that will help me celebrate the day! Share them with me via email or Twitter and the person with the best submission will get my book when it hits stores the end of July!

The Fourth of July promotion that got me thinking about holiday cause marketing was Old Navy's Operation: Care and Comfort, a program I remembered from last year. This program collected items needed by the men and women serving in Iraq and Afghanistan to ship to deployed troops by Operation: Care and Comfort. In return, customers received a discount on their purchases in-store that day. They also offered a “Buy One, Send One” special on their flag tees that sent hundreds of thousands of flag t-shirts overseas.

It was a good promotion, but this Independence Day Old Navy is putting all its marketing muscle behind the new Captain America movie. It's too bad they didn't tie-in the troops in some way. But cause marketing promotions come and go and Old Navy should be commended for its support of the troops for two years.

One active promotion I found for the holiday was Pizzas 4 Patriots, which with the help DHL Express have delivered more than 60,000 pizzas to U.S. servicemen and women stationed all over the world. The idea was the brainchild of Ret. Master Sergeant Mark Evans and his 15-year-old son, Kent, who got the U.S. and Canadian military to authorize pizza deliveries on the Fourth of July (and the first of July for Canadian independence day).

With the support of DHL Express, 6,000 ready-to-bake, deep-dish pizzas from UNO’s, and Romeoville, Illinois-based Great Kitchens, will be packed and loaded into a donated DHL cargo jet this week and shipped to service men and women.

Not to be outdone, Pemmican Beef Jerky is donating a bag of its jerky to Operation Gratitude for every bag consumers buy through Independence Day.

I know there are other examples of Independence Day cause marketing out there! Will you help me find them?

Send me a photo of the promotions you see this week (post it here, Facebook, tweet, email if you must!) and the best one will get a free copy of Cause Marketing for Dummies when it's out at the end of July! Remember, it can be any form of cause marketing (cause promotion, point-of-sale, etc.), but the promotion must be a partnership between a cause and a company (because if it's not, well, then it's not cause marketing).

I'll announce the winner next week. Good luck!

Other holiday cause marketing posts you should check out: