Cause Marketing for Dummies Book Tour Begins Today!

[Update August 27: Visit my speaking page for the latest dates and links!]

Joanna and I will be busy online and offline over the next few months talking about all the great things that can be found in the newly released Cause Marketing for Dummies.

Stops in the book tour include:

August 11 -, Webinar

August 16 -, Online Discussion

August 18 -, Webinar

September 8 -, Webinar

September 12 -, In depth Coaching E-Clinic

September 13 - Network for Good, Webinar

September 16 - Beyond Cause Marketing, Facilitator

September 21 - Ventureneer, Webinar

September 22 - VolunteerMatch, Webinar

September 29 -, Webinar

October 18 - Midwest Philanthropy Conference, Kansas City, MO, Speaker

October 25 - New Strategies Conference, Charleston, SC, Speaker

November 4 - Blogworld, Los Angeles, CA, Panelist

November 30 - Association of Fundraising Professionals, Boston, MA, Speaker

Stay tuned as we'll be adding more dates and links in the coming weeks!

Bagel Bakery's Cause Marketing is Book Worthy

Finagle Bakery & Cafe is a doing a nice thing this week for Joanna and me, and a great thing for Boston's Museum of Science.

All this week Finagle Bakery & Cafe is donating $1 to the Museum of Science for every additional Like it gets on their Facebook page and for every retweet the promotion gets on Twitter up to $1,000.

The Musuem of Science is one of Boston's favorite family attractions. With over 1.5 million visitors each year it's second only to the Red Sox!

The nice thing for Joanna and me is that Finagle owners Laura Trust and Alan Litchman are doing this cause marketing promotion in celebration of the release of Cause Marketing for Dummies.

We're really flattered!

This promotion between Finagle and the Museum of Science is a great example of the local cause marketing we talk so much about in Cause Marketing for Dummies. And Finagle--with eight locations in the Boston market--is no stranger to it. They've worked with Children's Hospital Boston and Boston Medical Center on other promotions.

We talk a lot about Finagle in our book as a model example of how small businesses can work with local causes, and earn a much deserved halo for their efforts!