Monday is Independence Day and I'm in search of cause marketing promotions that will help me celebrate the day! Share them with me via email or Twitter and the person with the best submission will get my book when it hits stores the end of July!
The Fourth of July promotion that got me thinking about holiday cause marketing was Old Navy's Operation: Care and Comfort, a program I remembered from last year. This program collected items needed by the men and women serving in Iraq and Afghanistan to ship to deployed troops by Operation: Care and Comfort. In return, customers received a discount on their purchases in-store that day. They also offered a “Buy One, Send One” special on their flag tees that sent hundreds of thousands of flag t-shirts overseas.
It was a good promotion, but this Independence Day Old Navy is putting all its marketing muscle behind the new Captain America movie. It's too bad they didn't tie-in the troops in some way. But cause marketing promotions come and go and Old Navy should be commended for its support of the troops for two years.
One active promotion I found for the holiday was Pizzas 4 Patriots, which with the help DHL Express have delivered more than 60,000 pizzas to U.S. servicemen and women stationed all over the world. The idea was the brainchild of Ret. Master Sergeant Mark Evans and his 15-year-old son, Kent, who got the U.S. and Canadian military to authorize pizza deliveries on the Fourth of July (and the first of July for Canadian independence day).
With the support of DHL Express, 6,000 ready-to-bake, deep-dish pizzas from UNO’s, and Romeoville, Illinois-based Great Kitchens, will be packed and loaded into a donated DHL cargo jet this week and shipped to service men and women.
Not to be outdone, Pemmican Beef Jerky is donating a bag of its jerky to Operation Gratitude for every bag consumers buy through Independence Day.
I know there are other examples of Independence Day cause marketing out there! Will you help me find them?
Send me a photo of the promotions you see this week (post it here, Facebook, tweet, email if you must!) and the best one will get a free copy of Cause Marketing for Dummies when it's out at the end of July! Remember, it can be any form of cause marketing (cause promotion, point-of-sale, etc.), but the promotion must be a partnership between a cause and a company (because if it's not, well, then it's not cause marketing).
I'll announce the winner next week. Good luck!
Other holiday cause marketing posts you should check out: