In today's episode, Megan and I talk to Bruce Burtch, a cause marketing pioneer who was creating cause marketing programs well before the 1983 American Express campaign that's credited with starting it all.
Bruce is even credited with coining the term "Do Well by Doing Good" - a motto so many companies and nonprofit live by today.
Bruce talks about the beginnings of cause marketing, how it's changed...and what hasn't changed.
These are timeless lessons from someone I call The Father of Cause Marketing. Tune in now!