CauseTalk Radio Ep22: Cause Marketing Goes Back to School with Target, Boys & Girls Clubs

Today, Megan and I chat with Jenna Reck of Target who explains Give With Target, the retailer's first-ever initiative that combines cause with back to school marketing, giving $2.5 million in grants as well as $2.5 million directly to schools via a Facebook voting initiative

Then Artis Stevens with Boys and Girls Clubs shares some of the smart strategy behind their comprehensive Tools for Back to School campaign involving multiple brands executing a variety of cause-related marketing tactics.

Join us as Megan and I go back to school! We promise you'll learn something.