CauseTalk Radio Ep61: Boys & Girls Clubs Takes Cause Marketing Back to School

Today on CauseTalk Radio we talk to Artis Stevens, National Vice President, Marketing Strategy & Operations at Boys & Girls Clubs of America, about its back-to-school cause marketing campaign, Great Futures.

Artis talks about some of the impressive early results from the program, including at least $800,000 from a July round-up program with jcpenney, and the range of cause marketing programs from pinups to collection programs. We also discuss how a large organization like BGCA meets the demands of businesses and consumers that insist that dollars raised locally stay locally.

Tune in now! Summer is almost over. It's time to put on your thinking cap back on!

CauseTalk Radio Ep22: Cause Marketing Goes Back to School with Target, Boys & Girls Clubs

Today, Megan and I chat with Jenna Reck of Target who explains Give With Target, the retailer's first-ever initiative that combines cause with back to school marketing, giving $2.5 million in grants as well as $2.5 million directly to schools via a Facebook voting initiative

Then Artis Stevens with Boys and Girls Clubs shares some of the smart strategy behind their comprehensive Tools for Back to School campaign involving multiple brands executing a variety of cause-related marketing tactics.

Join us as Megan and I go back to school! We promise you'll learn something.