In this episode of Cause Talk Radio, Megan and I chat with John Ludlow, Chief Strategy Officer for Snoball.com about automated giving. We learn more about the Snoball platform, pontificate about why embedded giving is the wave of the future, dismiss claims of slacktivism, and speculate about ways that automated giving can become a cause marketer's dream.
I also suggest best practices for phone greetings…be sure to stay tuned all the way to the end of the episode for these valuable gems!
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