Our troops have really been on my mind this week. Losing 30 highly trained, dedicated soldiers in that Afghan attack last week was tough. Just think: thirty coffins, thirty graves, thirty grieving families, thirty people missing at the Thanksgiving Day table this fall. It's truly a terrible loss.
That's why I'm glad Which Wich, a chain of 200 "which" restaurants (wish we had one in Boston!), did something nice this week for the troops.
You might remember Which Wich as I included their promotion in my examples of Independence Day cause marketing. They got top honors and I promised to include their campaign in the next edition of my book, Cause Marketing for Dummies, which was just released but will have a second edition with new content.
The decorated bags they collected were filled with messages, kind words and treats. You can actually check out the decorated bags here.
I hope these flagged bags will cheer up the troops. They could sorely use it after the past week.