The first step in cause marketing success is an asset analysis. I talk about it here in this video I sat for at Blogworld late last year.
To learn more about starting with an asset analysis and the two other steps needed for cause marketing success, check out my new post at Razoo.com's Inspiring Generosity blog:
I just started writing for Razoo.com and you can read my weekly post on Tuesdays. My first post with them just appeared last week.