Three Easy Steps to Cause Marketing Success

The first step in cause marketing success is an asset analysis. I talk about it here in this video I sat for at Blogworld late last year.

To learn more about starting with an asset analysis and the two other steps needed for cause marketing success, check out my new post at's Inspiring Generosity blog:

Getting Started with Cause Marketing, Easy as 1-2-3

I just started writing for and you can read my weekly post on Tuesdays. My first post with them just appeared last week.

7 Things Nonprofits Should Focus on in 2012 has some other great regular bloggers, including John Haydon and Geoff Livingston. I hope you'll check out their regular posts as well.